Siegmund der Münzreiche was the one who brought Niklas Türing (1427 - 1496) to Innsbruck in the 15th century. The Türings were a family of stonemasons and master builders from what is now Swabia, which at the time was part of the Habsburg Monarchy as part of Vorderösterreich. Innsbruck had been the royal seat of the Tyrolean princes for several decades, but the architectural splendour had not yet arrived north of the Alps. The city was a collection of wooden houses and not very prestigious. For craftsmen and master builders, golden times were dawning, which were to gather even more momentum under Maximilian. There was a real building boom. Aristocrats wanted to have a residence in the city in order to be as close as possible to the centre of power. In the days before the press, a functioning postal system, fax and e-mail, politics was mainly played out through direct contact.

In the course of the late Middle Ages, the early Gothic period and later the Renaissance gave Europe a new architectural guise with a new understanding of architecture and aesthetics. Buildings such as Notre Dame or the Minster of York set the trend that would characterise the whole of Europe until the onset of the Baroque period. Pointed towers, ribbed vaults, bay windows and playful carvings depicting everyday courtly life are some of the typical features that make the heterogeneous style recognisable. The work of the Türings can be traced particularly well in the old town centre. Many of the town houses still have Gothic ground plans, courtyards and carvings. Niklas Türing is responsible for the famous

The Türings shaped Gothic Innsbruck in the transitional period between the Middle Ages and early modern times. Niklas Türing is responsible for the Goldene Dachl to a large extent. He also created the statue of the castle giant Haidl, a particularly tall member of Siegmund's bodyguard, which can be seen today in the town tower. Emperor Maximilian held him in such high esteem that he allowed him to place the family coat of arms of the Türings and his wife, a fountain and a fish, in the vault of the Goldenen Dachls to immortalise him. His son Gregor immortalised himself with the Trautsonhaus in der Herzog-Friedrich-Straße und am Burgriesenhaus in the Domgasse. The last of the Türings to have an influence on the Innsbruck building scene was Niklas Türing the Younger, who began planning the Hofkirche together with Andrea Crivelli. In the 16th and 17th centuries, the influence of the Gothic style began to wane, especially in what is now Austria. Churches in particular were increasingly remodelled and rebuilt in the Baroque style as part of the Counter-Reformation. Today, Türingstraße in the east of Innsbruck is a reminder of the early modern dynasty of master builders.

Die Werke der Familie Gumpp bestimmen bis heute sehr stark das Aussehen Innsbrucks. Vor allem die barocken Teile der Stadt sind auf die Hofbaumeister zurückzuführen. Der Begründer der Dynastie in Tirol, Christoph Gumpp (1600-1672) war eigentlich Tischler. Sein Talent allerdings hatte ihn für höhere Weihen auserkoren. Den Beruf des Architekten gab es zu dieser Zeit noch nicht. Michelangelo und Leonardo Da Vinci galten in ihrer Zeit als Handwerker, nicht als Künstler. Der Ruhm ihrer Kunstwerke allerdings hatte den Wert italienischer Baumeister innerhalb der Aristokratie immens nach oben getrieben. Wer auf sich hielt, beschäftigte jemand aus dem Süden am Hof. Christoph Gumpp, obwohl aus dem Schwabenland nach Innsbruck gekommen, trat nach seiner Mitarbeit an der Dreifaltigkeitskirche in die Fußstapfen der von Ferdinand II. hochgeschätzten Renaissance-Architekten aus Italien. Auf Geheiß Ferdinands Nachfolger Leopold V. reiste Gumpp nach Italien, um dort Theaterbauten zu studieren- Er sollte bei den kulturell den Ton angebenden Nachbarn südlich des Brenners sein Wissen für das geplante landesfürstliche Comedihaus aufzupolieren. Gumpps offizielle Tätigkeit als Hofbaumeister begann 1633 und er sollte diesen Titel an die nächsten beiden Generationen weitervererben. Über die folgenden Jahrzehnte sollte Innsbruck einer kompletten Renovierung unterzogen werden. Neue Zeiten bedurften eines neuen Designs, abseits des düsteren, von der Gotik geprägten Mittelalters. Die Gumpps traten nicht nur als Baumeister in Erscheinung. Sie waren Tischler, Maler, Kupferstecher und Architekten, was ihnen erlaubte, ähnlich der Bewegung der Tiroler Moderne rund um Franz Baumann und Clemens Holzmeister Anfang des 20. Jahrhunderts, Projekte ganzheitlich umzusetzen. Johann Martin Gumpp der Ältere, Georg Anton Gumpp und Johann Martin Gumpp der Jüngere waren für viele der bis heute prägendsten Gebäude zuständig. So stammen die Wiltener Stiftskirche, die Mariahilfkirche, die Johanneskirche und die Spitalskirche von den Gumpps.  Neben Kirchen und ihrer Arbeit als Hofbaumeister machten sie sich auch als Planer von Profanbauten einen Namen. Viele der Bürgerhäuser und Stadtpaläste Innsbrucks wie das Taxispalais oder das Alte Landhaus in der Maria-Theresien-Straße wurden von Ihnen entworfen. Das Meisterstück aber war das Comedihaus, das Christoph Gumpp für Leopold V. und Claudia de Medici im ehemaligen Ballhaus plante. Die überdimensionierten Maße des damals richtungsweisenden Theaters, das in Europa zu den ersten seiner Art überhaupt gehörte, erlaubte nicht nur die Aufführung von Theaterstücken, sondern auch Wasserspiele mit echten Schiffen und aufwändige Pferdeballettaufführungen. Das Comedihaus war ein Gesamtkunstwerk an und für sich, das in seiner damaligen Bedeutung wohl mit dem Festspielhaus in Bayreuth des 19. Jahrhunderts oder der Elbphilharmonie heute verglichen werden muss. Das ehemalige Wohnhaus der Familie Gumpp kann heute noch begutachtet werden, es beherbergt heute die Konditorei Munding, eines der traditionsreichsten Cafés der Stadt.

Anyone travelling in Austria will be familiar with the domes and onion domes of churches in villages and towns. This form of church tower originated during the Counter-Reformation and is a typical feature of the Baroque architectural style. They are also predominant in Innsbruck's cityscape. Innsbruck's most famous places of worship, such as the cathedral, St John's Church and the Jesuit Church, are in the Baroque style. Places of worship were meant to be magnificent and splendid, a symbol of the victory of true faith. Religiousness was reflected in art and culture: grand drama, pathos, suffering, splendour and glory combined to create the Baroque style, which had a lasting impact on the entire Catholic-oriented sphere of influence of the Habsburgs and their allies between Spain and Hungary.

The cityscape of Innsbruck changed enormously. The Gumpps and Johann Georg Fischer as master builders as well as Franz Altmutter's paintings have had a lasting impact on Innsbruck to this day. The Old Country House in the historic city centre, the New Country House in Maria-Theresien-Straße, the countless palazzi, paintings, figures - the Baroque was the style-defining element of the House of Habsburg in the 17th and 18th centuries and became an integral part of everyday life. The bourgeoisie did not want to be inferior to the nobles and princes and had their private houses built in the Baroque style. Pictures of saints, depictions of the Mother of God and the heart of Jesus adorned farmhouses.

Baroque was not just an architectural style, it was an attitude to life that began after the end of the Thirty Years' War. The Turkish threat from the east, which culminated in the two sieges of Vienna, determined the foreign policy of the empire, while the Reformation dominated domestic politics. Baroque culture was a central element of Catholicism and its political representation in public, the counter-model to Calvin's and Luther's brittle and austere approach to life. Holidays with a Christian background were introduced to brighten up people's everyday lives. Architecture, music and painting were rich, opulent and lavish. In theatres such as the Comedihaus dramas with a religious background were performed in Innsbruck. Stations of the cross with chapels and depictions of the crucified Jesus dotted the landscape. Popular piety in the form of pilgrimages and the veneration of the Virgin Mary and saints found its way into everyday church life.

The Baroque piety was also used to educate the subjects. Even though the sale of indulgences was no longer a common practice in the Catholic Church after the 16th century, there was still a lively concept of heaven and hell. Through a virtuous life, i.e. a life in accordance with Catholic values and good behaviour as a subject towards the divine order, one could come a big step closer to paradise. The so-called Christian edification literature was popular among the population after the school reformation of the 18th century and showed how life should be lived. The suffering of the crucified Christ for humanity was seen as a symbol of the hardship of the subjects on earth within the feudal system. People used votive images to ask for help in difficult times or to thank the Mother of God for dangers and illnesses they had overcome. Great examples of this can be found on the eastern façade of the basilica in Wilten.

The historian Ernst Hanisch described the Baroque and the influence it had on the Austrian way of life as follows:

„Österreich entstand in seiner modernen Form als Kreuzzugsimperialismus gegen die Türken und im Inneren gegen die Reformatoren. Das brachte Bürokratie und Militär, im Äußeren aber Multiethnien. Staat und Kirche probierten den intimen Lebensbereich der Bürger zu kontrollieren. Jeder musste sich durch den Beichtstuhl reformieren, die Sexualität wurde eingeschränkt, die normengerechte Sexualität wurden erzwungen. Menschen wurden systematisch zum Heucheln angeleitet.“

The rituals and submissive behaviour towards the authorities left their mark on everyday culture, which still distinguishes Catholic countries such as Austria and Italy from Protestant regions such as Germany, England or Scandinavia. The Austrians' passion for academic titles has its origins in the Baroque hierarchies. The expression Baroque prince describes a particularly patriarchal and patronising politician who knows how to charm his audience with grand gestures. While political objectivity is valued in Germany, the style of Austrian politicians is theatrical, in keeping with the Austrian bon mot of "Schaumamal".

One of the most famous and, for Innsbruck, most important princely couples ruled Tyrol at the very time when the Thirty Years' War was devastating Europe. When Maximilian III of Austria died childless, a replacement was needed as governor of Tyrol. The Habsburg Leopold (1586 - 1632), who was still Bishop of Passau in 1618, was chosen to take over the affairs of state. In 1625, Leopold, who had meanwhile been elevated to Duke, renounced his ecclesiastical dignities in order to marry and found a new Tyrolean line of the House of Habsburg. Claudia de Medici (1604 - 1648) from the powerful and rich princely family from Tuscany was chosen as his bride. The Medici had made a fortune in the cotton and textile trade, but above all in financial transactions, and had risen to political power. The wedding celebrations of the Habsburgs and Medici were one of the most magnificent festivities in the city's history and kept the city in suspense for a fortnight. The bridal couple entered the city in a long procession through two specially erected gates. A wide-ranging entertainment programme, including "Bears, Turks and Moors" sent Innsbruck into raptures and amazement.

Under the Medici, Florence had become the cultural and financial centre of Europe, comparable to New York in the 20th century. Despite its status as a royal seat, Innsbruck could not compete with this, even though Leopold did everything in his power to change this. Swearing, shouting and the use of firearms in the streets were banned, as was the free roaming of farm animals within the city limits. Litter, which was a particular problem when there was no rain and no water flowing through the sewer system, was regularly cleaned up by princely decree.

The couple's reign, which was characterised by the turmoil of the Thirty Years' War, was less splendid than their idea of a royal seat. Although Innsbruck was spared direct acts of war, the supply situation was nevertheless precarious. Leopold and Claudia only allowed their glamourous court life to be limited by this.

After Leopold's early death, Claudia ruled the country with the help of her court chancellor Wilhelm Biener (1590 - 1651) with modern, early absolutist policies and a strict hand. Biener centralised parts of the administration and disempowered the often corrupt and arbitrary local petty nobility in favour of the prince in order to finance the expansion of the Tyrolean defence system. The Swedes, who were notorious for their brutality, threatened the Tyrolean borders, but could thus be repelled. Defence fortifications were built near Scharnitz on today's German border and named after the sovereign princess Porta Claudia called. Remains of it can still be seen today. The uncomfortable Biener was recognised by Claudia's successor, Archduke Ferdinand Karl, and the provincial estates as a Persona non grata imprisoned and beheaded in 1651 after a show trial.

A touch of Florence and Medici still characterises Innsbruck today: both the Jesuit church, where Claudia and Leopold found their final resting place, and the Mariahilf parish church still bear the coat of arms of their family with the red balls and lilies. The Old Town Hall in the old town centre is also known as Claudiana known. The theatre in Innsbruck is particularly associated with Leopold's name to this day, and a fountain on the forecourt commemorates him. A street name in Saggen was dedicated to Chancellor Wilhelm Biener.

In the 15th century, the first early form of industrialisation began to develop in Innsbruck. Bell and weapon founders such as the Löfflers set up factories in Hötting, Mühlau and Dreiheiligen, which were among the leading factories of their time. Although entrepreneurs were not of noble blood, they often had more capital at their disposal than the aristocracy. The old hierarchies still existed, but were beginning to become at least somewhat fragile. Industry not only changed the rules of the social game with the influx of new workers and their families, it also had an impact on the appearance of Innsbruck. Unlike the farmers, the labourers were not the subjects of any master. They brought new fashions with them and dressed differently. Capital from outside came into the city. Houses and churches were built for the newly arrived subjects. The large workshops changed the smell and sound of the city. The smelting works were loud, the smoke from the furnaces polluted the air.

The second wave of industrialisation came late in Innsbruck compared to other European regions. The Small craftThe town's former craft businesses, which were organised in guilds, came under pressure from the achievements of modern goods production. In St. Nikolaus, Wilten, Mühlau and Pradl, modern factories were built along the Mühlbach stream and the Sill Canal. Many innovative company founders came from outside Innsbruck. Peter Walde, who moved to Innsbruck from Lusatia, founded his company in 1777 in what is now Innstrasse 23, producing products made from fat, such as tallow candles and soaps. Eight generations later, Walde is still one of the oldest family businesses in Austria. Today, you can buy the result of centuries of tradition in soap and candle form in the listed headquarters with its Gothic vaults. In 1838, the spinning machine arrived via the Dornbirn company Herrburger & Rhomberg over the Arlberg to Pradl. H&R had acquired a plot of land on the Sillgründe. Thanks to the river's water power, the site was ideal for the heavy machinery used in the textile industry. In addition to the traditional sheep's wool, cotton was now also processed.

Just like 400 years earlier, the Second Industrial Revolution changed the city forever. Neighbourhoods such as Mühlau, Pradl and Wilten grew rapidly. The factories were often located in the centre of residential areas. Over 20 factories used the Sill Canal around 1900, and the noise and exhaust fumes from the engines were hell for the neighbours, as a newspaper article from 1912 shows:

„Entrüstung ruft bei den Bewohnern des nächst dem Hauptbahnhofe gelegenen Stadtteiles der seit einiger Zeit in der hibler´schen Feigenkaffeefabrik aufgestellte Explosionsmotor hervor. Der Lärm, welchen diese Maschine fast den ganzen Tag ununterbrochen verbreitet, stört die ganz Umgebung in der empfindlichsten Weise und muß die umliegenden Wohnungen entwerten. In den am Bahnhofplatze liegenden Hotels sind die früher so gesuchten und beliebten Gartenzimmer kaum mehr zu vermieten. Noch schlimmer als der ruhestörende Lärm aber ist der Qualm und Gestank der neuen Maschine…“

Many members of the lesser nobility also invested the money from the 1848 land relief in industry and business. The increasing demand for labour was met by former farmhands and farmers without land. While the new wealthy entrepreneurial class had villas built in Wilten, Pradl and Saggen and middle-class employees lived in apartment buildings in the same neighbourhoods, the workers were housed in workers' hostels and mass accommodation. Some worked in businesses such as the gas works, the quarry or in one of the factories, while others consumed the wealth. Shifts of 12 hours in cramped, noisy and sooty conditions demanded everything from the workers. Child labour was not banned until the 1840s. Women earned only a fraction of what men were paid. Workers often lived in tenements built by their employers and were at their mercy due to the lack of labour laws. There was neither social security nor unemployment insurance. Those who were unable to work had to rely on the welfare organisations of their home town. Nevertheless, Tyrol never saw the formation of a significant labour movement as in Vienna. Innsbruck was always primarily a commercial and university town. Although there were social democrats and a handful of communists, the number of workers was always too small to really make a difference.

However, industrialisation did not only affect everyday material life. Innsbruck experienced the kind of gentrification that can be observed today in trendy urban neighbourhoods such as Prenzlauer Berg in Berlin. The change from the rural life of the village to the city involved more than just a change of location. In one of his texts, the Innsbruck writer Josef Leitgeb tells us how people experienced the urbanisation of what was once a rural area:

„…viel fremdes, billig gekleidetes Volk, in wachsenden Wohnblocks zusammengedrängt, morgens, mittags und abends die Straßen füllend, wenn es zur Arbeit ging oder von ihr kam, aus Werkstätten, Läden, Fabriken, vom Bahndienst, die Gesichter oft blaß und vorzeitig alternd, in Haltung, Sprache und Kleidung nichts Persönliches mehr, sondern ein Allgemeines, massenhaft Wiederholtes und Wiederholbares: städtischer Arbeitsmensch. Bahnhof und Gaswerk erschienen als Kern dieser neuen, unsäglich fremden Landschaft.“

For many Innsbruck residents, the revolutionary year of 1848 and the new economic circumstances led to a bourgeoisification. Successful entrepreneurs took over the former role of the aristocratic landlords. Together with the numerous academics, they formed a new class that also gained more and more political influence. Beda Weber wrote about this in 1851:

„Their social circles are without constraint, and there is a distinctly metropolitan flavour that is not so easy to find elsewhere in Tyrol."

The workers also became bourgeois. While the landlord in the countryside was still master of the private lives of his farmhands and maidservants and was able to determine their lifestyle up to and including sexuality via the release for marriage, the labourers were now at least somewhat freer individually. They were poorly paid, but at least they now received their own wages instead of board and lodging and were able to organise their private affairs for themselves without the landlord's guardianship.

Innsbruck is not a traditional working-class city. May Day marches are only attended by the majority of people for cheap schnitzel and free beer. There are hardly any other places that commemorate industrialisation and the achievements of the working class. In St.-Nikolaus-Gasse and in many tenement houses in Wilten and Pradl, a few houses have been preserved that give an impression of the everyday life of Innsbruck's working class.