In the 1990s, an Austrian television series caused a scandal. The Piefke Saga written by the Tyrolean author Felix Mitterer, describes the relationship between the German holidaymaker family Sattmann and their hosts in a fictitious Tyrolean holiday resort in four bizarrely amusing episodes. Despite all the scepticism about tourism in its current, sometimes extreme, excesses, it should not be forgotten that tourism was an important factor in Innsbruck and the surrounding area in the 19th century, driving the region's development in the long term, and not just economically.

The first travellers to Innsbruck were pilgrims and business people. Traders, journeymen on the road, civil servants, soldiers, entourages of aristocratic guests at court, skilled workers from various trades, miners, clerics, pilgrims and scientists were the first tourists to be drawn to the city between Italy and Germany. Travelling was expensive, dangerous and arduous. In addition, a large proportion of the subjects were not allowed to leave their own land without the permission of their landlord or abbot. Those who travelled usually did so on the cobbler's pony. Although Innsbruck's inns and innkeepers were already earning money from travellers in the Middle Ages and early modern times, there was no question of tourism as we understand it today. It began when a few crazy travellers were drawn to the mountain peaks for the first time. In addition to a growing middle class, this also required a new attitude towards the Alps. For a long time, the mountains had been a pure threat to people. It was mainly the British who set out to conquer the world's mountains after the oceans. From the late 18th century, the era of Romanticism, news of the natural beauty of the Alps spread through travelogues. The first foreign-language travel guide to Tyrol, Travells through the Rhaetian Alps by Jean Francois Beaumont was published in 1796.

In addition to the alpine attraction, it was the wild and exotic Natives Tirols, die international für Aufsehen sorgten. Der bärtige Revoluzzer namens Andreas Hofer, der es mit seinem Bauernheer geschafft hatte, Napoleons Armee in die Knie zu zwingen, erzeugte bei den Briten, den notorischen Erzfeinden der Franzosen, ebenso großes Interesse wie bei deutschen Nationalisten nördlich der Alpen, die in ihm einen frühen Protodeutschen sahen. Die Tiroler galten als unbeugsamer Menschenschlag, archetypisch und ungezähmt, ähnlich den Germanen unter Arminius, die das Imperium Romanum herausgefordert hatten. Die Beschreibungen Innsbrucks aus der Feder des Autors Beda Weber (1798 – 1858) und andere Reiseberichte in der boomenden Presselandschaft dieser Zeit trugen dazu bei, ein attraktives Bild Innsbrucks zu prägen.

Nun mussten die wilden Alpen nur noch der Masse an Touristen zugänglich gemacht werden, die zwar gerne den frühen Abenteurern auf ihren Expeditionen nacheifern wollten, deren Risikobereitschaft und Fitness mit den Wünschen nicht schritthalten konnten. Der German Alpine Club eröffnete 1869 eine Sektion Innsbruck, nachdem der 1862 Österreichische Alpenverein was not very successful. Driven by the Greater German idea of many members, the two institutions merged in 1873. Alpine Club is still bourgeois to this day, while its social democratic counterpart is the Naturfreunde. The network of paths grew as a result of its development, as did the number of huts that could accommodate guests. The transit country of Tyrol had countless mule tracks and footpaths that had existed for centuries and served as the basis for alpinism. Small inns, farms and stations along the postal routes served as accommodation. The Tyrolean theologian Franz Senn (1831 - 1884) and the writer Adolf Pichler (1819 - 1900) were instrumental in the surveying of Tyrol and the creation of maps. Contrary to popular belief, the Tyroleans were not born mountaineers, but had to be taught the skills to conquer the mountains. Until then, mountains had been one thing above all: dangerous and arduous in everyday agricultural life. Climbing them had hardly occurred to anyone before. The Alpine clubs also trained mountain guides. From the turn of the century, skiing came into fashion alongside hiking and mountaineering. There were no lifts yet, and to get up the mountains you had to use the skins that are still glued to touring skis today. It was not until the 1920s, following the construction of the cable cars on the Nordkette and Patscherkofel mountains, that a wealthy clientele was able to enjoy the modern luxury of mountain lifts while skiing.  

New hotels, cafés, inns, shops and means of transport were needed to meet the needs of guests. Anyone who had running water and a telephone connection at home in London or Paris did not want to make do with an outhouse in the corridor or in front of the house when on holiday. The so-called first and second class inns were suitable for transit traffic, but they were not equipped to receive upscale tourists. Until the 19th century, innkeepers in the city and in the villages around Innsbruck belonged to the upper middle class in terms of income. They were often farmers who ran a pub on the side and sold food. As the example of Andreas Hofer shows, they also had a good reputation and influence within local society. As meeting places for the locals and hubs for postal and goods traffic, they were often well informed about what was happening in the wider world. However, as they were neither members of a guild nor counted among the middle classes, the profession of innkeeper was not one of the most honourable professions. This changed with the professionalisation of the tourism industry. Entrepreneurs such as Robert Nißl, who took over Büchsenhausen Castle in 1865 and converted it into a brewery, invested in the infrastructure. Former aristocratic residences such as Weiherburg Castle became inns and hotels. The revolution in Innsbruck did not take place on the barricades in 1848, but in tourism a few decades later, when resourceful citizens replaced the aristocracy as owners of castles such as Büchsenhausen and Weiherburg.

Opened in 1849, the Österreichischer Hof was long regarded as the top dog of the modern hotel industry, but was officially just a copy of a grand hotel. Only with the Grand Hotel Europa had opened a first-class establishment in Innsbruck in 1869. The heyday of the inns in the old town was over. In 1892, the zeitgeisty Reformhotel Habsburger Hof a second large business. Where the Metropolkino cinema stands today, the Kaiserhof was built as a new building. The Habsburg Court already offered its guests electric light, an absolute sensation. Also on the previously unused area in front of the railway station was the Arlberger Hof settled. What would be seen as a competitive disadvantage today was a selling point at the time. Railway stations were the centres of modern cities. Station squares were not overcrowded transport hubs as they are today, but sophisticated and well-kept places in front of the architecturally sophisticated halls where the trains arrived.

The number of guests increased slowly but steadily. Shortly before the outbreak of the First World War, Innsbruck had 200,000 guests. In June 1896, the Innsbrucker Nachrichten:

„Der Fremdenverkehr in Innsbruck bezifferte sich im Monat Mai auf 5647 Personen. Darunter befanden sich (außer 2763 Reisenden aus Oesterreich-Ungarn) 1974 Reichsdeutsche, 282 Engländer, 65 Italiener, 68 Franzosen, 53 Amerikaner, 51 Russen und 388 Personen aus verschiedenen anderen Ländern.“

In addition to the number of travellers who had an impact on life in the small town of Innsbruck, it was also the internationality of the visitors who gradually gave Innsbruck a new look. In addition to the purely touristic infrastructure, the development of general innovations was also accelerated. The wealthy guests could hardly socialise in pubs with cesspits behind their houses. Of course, a sewerage system would have been on the agenda anyway, but the economic factor of tourism made it possible and accelerated the release of funds for the major projects at the turn of the century. This not only changed the appearance of the town, but also people's everyday and working lives. Resourceful entrepreneurs such as Heinrich Menardi managed to expand the value chain to include paid holiday pleasures in addition to board and lodging. In 1880, he opened the Lohnkutscherei und Autovermietung Heinrich Menardi for excursions in the Alpine surroundings. Initially with carriages, and after the First World War with coaches and cars, wealthy tourists were chauffeured as far as Venice. The company still exists today and is now based in the Menardihaus at Wilhelm-Greil-Strasse 17 opposite Landhausplatz, even though over time the transport and trading industry shifted to the more lucrative property sector. Local trade also benefited from the wealthy clientele from abroad. In 1909, there were already three dedicated Tourist equipment shops next to the fashionable department stores that had just opened a few years earlier.

Innsbruck and the surrounding towns were also known for spa holidays, the predecessor of today's wellness, where well-heeled clients recovered from a wide variety of illnesses in an Alpine environment. The Igler Hof, back then Grandhotel Igler Hof and the Sporthotel Igls, still partly exude the chic of that time. Michael Obexer, the founder of the spa town of Igls and owner of the Grand Hotel, was a tourism pioneer. There were two spas in Egerdach near Amras and in Mühlau. The facilities were not as well-known as the hotspots of the time in Bad Ischl, Marienbad or Baden near Vienna, as can be seen on old photos and postcards, but the treatments with brine, steam, gymnastics and even magnetism were in line with the standards of the time, some of which are still popular with spa and wellness holidaymakers today. Bad Egerdach near Innsbruck had been known as a healing spring since the 17th century. The spring was said to cure gout, skin diseases, anaemia and even the nervous disorder known in the 19th century as neurasthenia, the predecessor of burnout. The institution's chapel still exists today opposite the SOS Children's Village. The bathing establishment in Mühlau has existed since 1768 and was converted into an inn and spa in the style of the time in the course of the 19th century. The former bathing establishment is now a residential building worth seeing in Anton-Rauch-Straße. However, the most spectacular tourist project that Innsbruck ever experienced was probably Hoch Innsbruck, today's Hungerburg. Not only the Hungerburg railway and hotels, but even its own lake was created here after the turn of the century to attract guests.

One of the former owners of the land of the Hungerburg and Innsbruck tourism pioneer, Richard von Attlmayr, was significantly involved in the predecessor of today's tourism association. Since 1881, the Innsbruck Beautification Association to satisfy the increasing needs of guests. The association took care of the construction of hiking and walking trails, the installation of benches and the development of impassable areas such as the Mühlauer Klamm or the Sillschlucht gorge. The striking green benches along many paths are a reminder of the still existing association. 1888 years later, the profiteers of tourism in Innsbruck founded the Commission for the promotion of tourismthe predecessor of today's tourism association. By joining forces in advertising and quality assurance at the accommodation establishments, the individual businesses hoped to further boost tourism.

„Alljährlich mehrt sich die Zahl der überseeischen Pilger, die unser Land und dessen gletscherbekrönte Berge zum Verdrusse unserer freundnachbarlichen Schweizer besuchen und manch klingenden Dollar zurücklassen. Die Engländer fangen an Tirol ebenso interessant zu finden wie die Schweiz, die Zahl der Franzosen und Niederländer, die den Sommer bei uns zubringen, mehrt sich von Jahr zu Jahr.“

Postkarten waren die ersten massentauglichen Influencer der Tourismusgeschichte. Viele Betriebe ließen ihre eigenen Postkarten drucken. Verlage produzierten unzählige Sujets der beliebtesten Sehenswürdigkeiten der Stadt. Es ist interessant zu sehen, was damals als sehenswert galt und auf den Karten abgebildet wurde. Anders als heute waren es vor allem die zeitgenössisch modernen Errungenschaften der Stadt: der Leopoldbrunnen, das Stadtcafé beim Theater, die Kettenbrücke, die Zahnradbahn auf die Hungerburg oder die 1845 eröffnete Stefansbrücke an der Brennerstraße, die als Steinbogen aus Quadern die Sill überquerte, waren die Attraktionen. Auch Andreas Hofer war ein gut funktionierendes Testimonial auf den Postkarten: Der Gasthof Schupfen in dem Andreas Hofer sein Hauptquartier hatte und der Berg Isel mit dem großen Andreas-Hofer-Denkmal waren gerne abgebildete Motive.

1914 gab es in Innsbruck 17 Hotels, die Gäste anlockten. Dazu kamen die Sommer- und Winterfrischler in Igls und dem Stubaital. Der Erste Weltkrieg ließ die erste touristische Welle mit einem Streich versanden. Gerade als sich der Fremdenverkehr Ende der 1920er Jahre langsam wieder erholt hatte, kamen mit der Wirtschaftskrise und Hitlers 1000 Mark blockThe next setback came in 1933, when he tried to put pressure on the Austrian government to end the ban on the NSDAP.

It required the Economic miracle in the 1950s and 1960s to revitalise tourism in Innsbruck after the destruction. Between 1955 and 1972, the number of overnight stays in Tyrol increased fivefold. After the arduous war years and the reconstruction of the European economy, Tyrol and Innsbruck were able to slowly but steadily establish tourism as a stable source of income, even away from the official hotels and guesthouses. Many Innsbruck families moved together in their already cramped flats to supplement their household budgets by renting out beds to guests from abroad. Tourism not only brought in foreign currency, but also enabled the locals to create a new image of themselves both internally and externally. At the same time, the economic upturn made it possible for more and more Innsbruck residents to go on holiday abroad. The beaches of Italy were particularly popular. The wartime enemies of previous decades became guests and hosts.

In the 1920s and 30s, the NSDAP also grew and prospered in Tyrol. The first local branch of the NSDAP in Innsbruck was founded in 1923. With "Der Nationalsozialist - Combat Gazette for Tyrol and Vorarlberg“ published its own weekly newspaper. In 1933, the NSDAP also experienced a meteoric rise in Innsbruck with the tailwind from Germany. The general dissatisfaction and disenchantment with politics among the citizens and theatrically staged torchlight processions through the city, including swastika-shaped bonfires on the Nordkette mountain range during the election campaign, helped the party to make huge gains. Over 1800 Innsbruck residents were members of the SA, which had its headquarters at Bürgerstraße 10. While the National Socialists were only able to win 2.8% of the vote in their first municipal council election in 1921, this figure had already risen to 41% by the 1933 elections. Nine mandataries, including the later mayor Egon Denz and the Gauleiter of Tyrol Franz Hofer, were elected to the municipal council. It was not only Hitler's election as Reich Chancellor in Germany, but also campaigns and manifestations in Innsbruck that helped the party, which had been banned in Austria since 1934, to achieve this result. As everywhere else, it was mainly young people in Innsbruck who were enthusiastic about National Socialism. They were attracted by the new, the clearing away of old hierarchies and structures such as the Catholic Church, the upheaval and the unprecedented style. National Socialism was particularly popular among the big German-minded lads of the student fraternities and often also among professors.

When the annexation of Austria to Germany took place in March 1938, civil war-like scenes ensued. Already in the run-up to the invasion, there had been repeated marches and rallies by the National Socialists after the ban on the party had been lifted. Even before Federal Chancellor Schuschnigg gave his last speech to the people before handing over power to the National Socialists with the words "God bless Austria" had closed on 11 March 1938, the National Socialists were already gathering in the city centre to celebrate the invasion of the German troops. The police of the corporative state were partly sympathetic to the riots of the organised manifestations and partly powerless in the face of the goings-on. Although the Landhaus and Maria-Theresien-Straße were cordoned off and secured with machine-gun posts, there was no question of any crackdown by the executive. "One people - one empire - one leader" echoed through the city. The threat of the German military and the deployment of SA troops dispelled the last doubts. More and more of the enthusiastic population joined in. At the Tiroler Landhaus, then still in Maria-Theresienstraße, and at the provisional headquarters of the National Socialists in the Gasthaus Old Innspruggthe swastika flag was hoisted.

On 12 March, the people of Innsbruck gave the German military a frenetic welcome. To ensure hospitality towards the National Socialists, Mayor Egon Denz had each worker paid a week's wages. On 5 April, Adolf Hitler personally visited Innsbruck to be celebrated by the crowd. Archive photos show a euphoric crowd awaiting the Führer, the promise of salvation. Mountain fires in the shape of swastikas were lit on the Nordkette. The referendum on 10 April resulted in a vote of over 99% in favour of Austria's annexation to Germany. After the economic hardship of the interwar period, the economic crisis and the governments under Dollfuß and Schuschnigg, people were tired and wanted change. What kind of change was initially less important than the change itself. "Showing them up there", that was Hitler's promise. The Wehrmacht and industry offered young people a perspective, even those who had little to do with the ideology of National Socialism in and of itself. The fact that there were repeated outbreaks of violence was not unusual for the interwar period in Austria anyway. Unlike today, democracy was not something that anyone could have got used to in the short period between the monarchy in 1918 and the elimination of parliament under Dollfuß in 1933, which was characterised by political extremes. There is no need to abolish something that does not actually exist in the minds of the population.

Tyrol and Vorarlberg were combined into a Reichsgau with Innsbruck as its capital. Even though National Socialism was viewed sceptically by a large part of the population, there was hardly any organised or even armed resistance, as the Catholic resistance OE5 and the left in Tyrol were not strong enough for this. There were isolated instances of unorganised subversive behaviour by the population, especially in the arch-Catholic rural communities around Innsbruck. The power apparatus dominated people's everyday lives too comprehensively. Many jobs and other comforts of life were tied to an at least outwardly loyal attitude to the party. The majority of the population was spared imprisonment, but the fear of it was omnipresent.

The regime under Hofer and Gestapo chief Werner Hilliges also did a great job of suppression. In Tyrol, the church was the biggest obstacle. During National Socialism, the Catholic Church was systematically combated. Catholic schools were converted, youth organisations and associations were banned, monasteries were closed, religious education was abolished and a church tax was introduced. Particularly stubborn priests such as Otto Neururer were sent to concentration camps. Local politicians such as the later Innsbruck mayors Anton Melzer and Franz Greiter also had to flee or were arrested. It would go beyond the scope of this article to summarise the violence and crimes committed against the Jewish population, the clergy, political suspects, civilians and prisoners of war. The Gestapo headquarters were located at Herrengasse 1, where suspects were severely abused and sometimes beaten to death with fists. In 1941, the Reichenau labour camp was set up in Rossau near the Innsbruck building yard. Suspects of all kinds were kept here for forced labour in shabby barracks. Over 130 people died in this camp consisting of 20 barracks due to illness, the poor conditions, labour accidents or executions. Prisoners were also forced to work at the Messerschmitt factory in the village of Kematen, 10 kilometres from Innsbruck. These included political prisoners, Russian prisoners of war and Jews. The forced labour included, among other things, the construction of the South Tyrolean settlements in the final phase or the tunnels to protect against air raids in the south of Innsbruck. In the Innsbruck clinic, disabled people and those deemed unacceptable by the system, such as homosexuals, were forcibly sterilised.

The memorials to the National Socialist era are few and far between. The Tiroler Landhaus with the Liberation Monument and the building of the Old University are the two most striking memorials. The forecourt of the university and a small column at the southern entrance to the hospital were also designed to commemorate what was probably the darkest chapter in Austria's history.

he buildings of the late monarchy still characterise the cityscape of Innsbruck today. The last decades of the 19th century were characterised as Wilhelminian style in the history of Austria. After an economic crisis in 1873, the city began to expand in a revival. From 1880 to 1900, Innsbruck's population grew from 20,000 to 26,000. Wilten, which was incorporated in 1904, tripled in size from 4,000 to 12,000. Between 1850 and 1900, the number of buildings within the city grew from 600 to over 900, most of which were multi-storey apartment blocks, unlike the small buildings of the early modern period. The infrastructure also changed in the course of technical innovations. Gas, water and electricity became part of everyday life for more and more people. The old city hospital gave way to the new hospital. The orphanage and Sieberer's old people's asylum were built in Saggen.

The buildings constructed in the new neighbourhoods were a reflection of this new society. Entrepreneurs, freelancers, employees and workers with political voting rights developed different needs than subjects without this right. From the 1870s, a modern banking system emerged in Innsbruck. Credit institutions such as the Sparkasse, founded in 1821, or the Kreditanstalt, whose building erected in 1910 still stands like a small palace in Maria-Theresien-Straße, not only made it possible to take out loans, but also acted as builders themselves. The apartment blocks that were built also enabled non-homeowners to lead a modern life. Unlike in rural areas of Tyrol, where farming families and their farmhands and maids lived in farmhouses as part of a clan, life in the city came close to the family life we know today. The living space had to correspond to this. The lifestyle of city dwellers demanded multi-room flats and open spaces for relaxation after work. The wealthy middle classes, consisting of entrepreneurs and freelancers, had not yet overtaken the aristocracy, but they had narrowed the gap. They were the ones who not only commissioned private building projects, but also decided on public buildings through their position on the local council.

The 40 years before the First World War were a kind of gold-rush period for construction companies, craftsmen, master builders and architects. The buildings reflected the world view of their clients. Master builders combined several roles and often replaced the architect. Most clients had very clear ideas about what they wanted. They were not to be breathtaking new creations, but copies and references to existing buildings. In keeping with the spirit of the times, the Innsbruck master builders designed the buildings in the styles of historicism and classicism as well as the Tyrolean Heimatstil in accordance with the wishes of the financially strong clients. The choice of style used to build a home was often not only a visual but also an ideological statement by the client. Liberals usually favoured classicism, while conservatives were in favour of the Tyrolean Heimatstil. While the Heimatstil was neo-baroque and featured many paintings, clear forms, statues and columns were style-defining elements in the construction of new classicist buildings. The ideas that people had of classical Greece and ancient Rome were realised in a sometimes wild mix of styles. Not only railway stations and public buildings, but also large apartment blocks and entire streets, even churches and cemeteries were built in this design along the old corridors. The upper middle classes showed their penchant for antiquity with neoclassical façades. Catholic traditionalists had images of saints and depictions of Tyrol's regional history painted on the walls of their Heimatstil houses. While neoclassicism dominates in Saggen and Wilten, most of the buildings in Pradl are in the conservative Heimatstil style.

For a long time, many building experts turned up their noses at the buildings of the upstarts and nouveau riche. Heinrich Hammer wrote in his standard work "Art history of the city of Innsbruck":

"Of course, this first rapid expansion of the city took place in an era that was unfruitful in terms of architectural art, in which architecture, instead of developing an independent, contemporary style, repeated the architectural styles of the past one after the other."

The era of large villas, which imitated the aristocratic residences of days gone by with a bourgeois touch, came to an end after a few wild decades due to a lack of space. Further development of the urban area with individual houses was no longer possible, the space had become too narrow. The area of Falkstrasse / Gänsbachstrasse / Bienerstrasse is still regarded as a neighbourhood today. Villensaggenthe areas to the east as Blocksaggen. In Wilten and Pradl, this type of development did not even occur. Nevertheless, master builders sealed more and more ground in the gold rush. Albert Gruber gave a cautionary speech on this growth in 1907, in which he warned against uncontrolled growth in urban planning and land speculation.

"It is the most difficult and responsible task facing our city fathers. Up until the 1980s (note: 1880), let's say in view of our circumstances, a certain slow pace was maintained in urban expansion. Since the last 10 years, however, it can be said that cityscapes have been expanding at a tremendous pace. Old houses are being torn down and new ones erected in their place. Of course, if this demolition and construction is carried out haphazardly, without any thought, only for the benefit of the individual, then disasters, so-called architectural crimes, usually occur. In order to prevent such haphazard building, which does not benefit the general public, every city must ensure that individuals cannot do as they please: the city must set a limit to unrestricted speculation in the area of urban expansion. This includes above all land speculation."

A handful of master builders and the Innsbruck building authority accompanied this development in Innsbruck. If Wilhelm Greil is described as the mayor of the expansion, the Viennese-born Eduard Klingler (1861 - 1916) probably deserves the title of its architect. Klingler played a key role in shaping Innsbruck's cityscape in his role as a civil servant and master builder. He began working for the state of Tyrol in 1883. In 1889, he joined the municipal building department, which he headed from 1902. In Innsbruck, the commercial academy, the Leitgebule school, the Pradl cemetery, the dermatological clinic in the hospital area, the municipal kindergarten in Michael-Gaismair-Straße, the Trainkaserne (note: today a residential building), the market hall and the Tyrolean State Conservatory are all attributable to Klingler as head of the building department. The Ulrichhaus on Mount Isel, which is now home to the Alt-Kaiserjäger-Club, is a building worth seeing in the Heimatstil style based on his design.

The most important building office in Innsbruck was Johann Huter & Sons. Johann Huter took over his father's brickworks. In 1856, he acquired the first company premises, the Hutergründeon the Innrain. Three years later, the first prestigious headquarters were built in Meranerstraße. The company registration together with his sons Josef and Peter in 1860 marked the official start of the company that still exists today. Huter & Söhne like many of its competitors, saw itself as a complete service provider. The company had its own brickworks, a cement factory, a joinery and a locksmith's shop as well as a planning office and the actual construction company. In 1906/07, the Huters built their own company headquarters at Kaiser-Josef-Straße 15 in the typical style of the last pre-war years. The stately house combines the Tyrolean Heimatstil surrounded by gardens and nature with neo-Gothic and neo-Romanesque elements. Famous from Huter & Söhne buildings erected in Innsbruck include the Monastery of Perpetual Adoration, the parish church of St Nicholas, the first building of the new clinic and several buildings on Claudiaplatz. Shortly before the outbreak of the First World War, the construction company employed more than 700 people.

The second major player was Josef Retter (1872 - 1954). Born in Lower Austria with Tyrolean roots, he completed an apprenticeship as a bricklayer before joining the k.k. State Trade School in Vienna and attended the foreman's school in the building trade department. After gaining professional experience in Vienna, Croatia and Bolzano throughout the Danube Monarchy, he was able to open his own construction company in Innsbruck at the age of 29 thanks to his wife's dowry. Like Huter, his company also included a sawmill, a sand and gravel works and a workshop for stonemasonry work. In 1904, he opened his residential and office building at Schöpfstraße 23a, which is still used today as a Rescuer's house is well known. The dark, neo-Gothic building with its striking bay window with columns and a turret is adorned with a remarkable mosaic depicting an allegory of architecture. The gable relief shows the combination of art and craftsmanship, a symbol of Retter's career. His company was particularly influential in Wilten and Saggen. With the new Academic Grammar School, the castle-like school building for the Commercial Academy, the Evangelical Church of Christ in Saggen, the Zelgerhaus in Anichstraße, the Sonnenburg in Wilten and the neo-Gothic Mentlberg Castle on Sieglanger, he realised many of the most important buildings of this era in Innsbruck.

Late in life but with a similarly practice-orientated background that was typical of 19th century master builders, Anton Fritz started his construction company in 1888. He grew up remotely in Graun in the Vinschgau Valley. After working as a foreman, plasterer and bricklayer, he decided to attend the trade school in Innsbruck at the age of 36. Talent and luck brought him his breakthrough as a planner with the country-style villa at Karmelitergasse 12. In its heyday, his construction company employed 150 people. In 1912, shortly before the outbreak of the First World War and the resulting slump in the construction industry, he handed over his company to his son Adalbert. Anton Fritz's legacy includes his own home at Müllerstraße 4, the Mader house in Glasmalereistraße and houses on Claudiaplatz and Sonnenburgplatz.

With Carl Kohnle, Carl Albert, Karl Lubomirski and Simon Tommasi, Innsbruck had other master builders who immortalised themselves in the cityscape with buildings typical of the late 19th century. They all made Innsbruck's new streets shine in the prevailing architectural zeitgeist of the last 30 years of the Danube Monarchy. Residential buildings, railway stations, official buildings and churches in the vast empire between the Ukraine and Tyrol looked similar across the board. New trends such as Art Nouveau emerged only hesitantly. In Innsbruck, it was the Munich architect Josef Bachmann who set a new accent in civic design with the redesign of the façade of the Winklerhaus. Building activity came to a halt at the beginning of the First World War. After the war, the era of neoclassical historicism and Heimatstil was finally history. Times were more austere and the requirements for residential buildings had changed. More important than a representative façade and large, stately rooms became affordable living space and modern facilities with sanitary installations during the housing shortage of the sparse, young Republic of German-Austria. The more professional training of master builders and architects at the k.k. Staatsgewerbeschule also contributed to a new understanding of the building trade than the often self-taught veterans of the gold-digger era of classicism had. Walks in Saggen and parts of Wilten and Pradl still take you back to the days of the Wilhelminian style. Claudiaplatz and Sonnenburgplatz are among the most impressive examples. The construction company Huter and Sons still exists today. The company is now located in Sieglanger in Josef-Franz-Huter-Straße, named after the company founder. Although the residential building in Kaiser-Josef-Straße no longer bears the company's logo, its opulence is still a relic of the era that changed Innsbruck's appearance forever. In addition to his home in Schöpfstraße, Wilten is home to a second building belonging to the Retter family. On the Innrain opposite the university is the Villa Retter. Josef Retter's eldest daughter Maria Josefa, who herself was educated by the reform pedagogue Maria Montessori, opened the first „House of the child“ of Innsbruck. Above the entrance is a portrait of the patron Josef Retter, while the south façade is adorned with a mosaic in the typical style of the 1930s, hinting at the building's original purpose. A smiling, blonde girl embraces her mother, who is holding a book, and her father, who is carrying a hammer. The small burial chapel at the Westfriedhof cemetery, which serves as the Retters' family burial place, is also a legacy of this important family for Innsbruck that is well worth seeing.