After the disappearance of the Western Roman Empire and its associated administration, Germanic tribes took control of the area that is now Innsbruck. Between the turn of time and the coronation of Charlemagne in the year 800, the period known as the Migration Period, Late Antiquity or the Early Middle Ages, a whole range of peoples were to be found in what is now North Tyrol. Breons, Romans, Goths, Lombards, Bavarians, Suevians and Slavs settled next to and behind each other in various areas north of the Brenner Pass. The Bavarians were able to assert themselves as a regional power in the central Inn Valley. During the land conquest, the Castell Veldidena The transition to Bavarian rule was less sudden and warlike for the Breton-Romanised population, however, and much more fluid. They were not barbarian destroyers, but groups that had been in contact with the Roman world in one form or another for centuries. Fighting was probably the exception. Cultures gradually intermingled at a time when the structure of power was rather loose. The everyday language of the people was a form of Germanic, but Latin had also established itself early on as a written language among the "barbarians" north of the Alps.

However, the most important remnant of the Romans was Christianity. The Bavarians were Christianised from the 8th century at the latest. At the time of Charlemagne (approx. 748 - 814), the Dukes of Bavaria and with them the Inn Valley became part of the Heiligen Römischen Reicheswhich extended over large parts of central Europe and northern Italy. The rulers relied on the ecclesiastical structures of the Romans to administer the territory, as clerics were often the only scribes. Instead of Roman emperors, an arrogant aristocracy ruled in the name of God over their subjects, who were agricultural labourers, as feudatories of Charles, King of the Franks, anointed by the Pope. The Christian church father Paul wrote in his Letter to the Romans laid the theological foundation for this system:

Jedermann sei untertan der Obrigkeit, die Gewalt über ihn hat. Denn es ist keine Obrigkeit außer von Gott; wo aber Obrigkeit ist, ist sie von Gott angeordnet. Darum: Wer sich der Obrigkeit widersetzt, der widerstrebt Gottes Anordnung; die ihr aber widerstreben, werden ihr Urteil empfangen. Denn die Gewalt haben, muss man nicht fürchten wegen guter, sondern wegen böser Werke. Willst du dich aber nicht fürchten vor der Obrigkeit, so tue Gutes, dann wirst du Lob von ihr erhalten. Denn sie ist Gottes Dienerin, dir zugut. Tust du aber Böses, so fürchte dich; denn sie trägt das Schwert nicht umsonst. Sie ist Gottes Dienerin und vollzieht die Strafe an dem, der Böses tut. Darum ist es notwendig, sich unterzuordnen, nicht allein um der Strafe, sondern auch um des Gewissens willen. Deshalb zahlt ihr ja auch Steuer; denn sie sind Gottes Diener, auf diesen Dienst beständig bedacht.

Culturally, Christianity also proved to be adaptable to traditions and customs in the Alpine region. The martyrs and saints of Christianity replaced the pagan polytheism. Old festivals such as the winter solstice, Thanksgiving and the beginning of spring were integrated into the Christian calendar and replaced by Christmas, All Saints' Day and Easter. Popular legends about miraculous plants, ominous mountain peaks, magical beings such as the Saligen Fräuleinenchanted kings and other legendary figures could easily be worshipped alongside Christianity.

Two of the most popular of these in Innsbruck to this day play the leading role in the founding myth of Wilten Abbey. An extraordinarily strong knight, known as the giant Haymon, travelled to Tyrol sometime between late antiquity and the early Middle Ages. In Tyrol he met the long-established giant Thyrsus von Seefeld. While the Germanic knight Haymon was armed with a sword and shield, Thyrsus, who had a Romanised name but was actually a wild inhabitant of the Alps, only had a tree trunk at his disposal. As it happened, the modern sword struck the wooden club and Haymon killed Thyrsus. In remorse for his deed, he converted to Christianity and was baptised by the Bishop of Chur. Instead of building a castle in the Inn Valley as planned, he built a monastery on the ruins of the Roman fortress of Veldidena. However, a terrifying dragon dwelled in the nearby Sill Gorge, which not only ravaged the new building of the now Christian hero every night, but also made it impossible to settle the area in any meaningful way. Haymon killed the beast, cut off its tongue and bequeathed it to his own foundation. After his career as a dragon slayer, Haymon handed over the monastery to the Benedictine monks of Tegernsee and joined the brotherhood himself as a lay brother. The people of the region were so grateful to the giant for freeing them from the dragon that they gladly placed themselves in the dutiful care of Wilten Abbey in order to cultivate the once wild land as farmers.

In this parable, Haymon stands for the initially violent but later noble and benevolent Germanic colonisers, Thyrsus for the brave and wild but ultimately defeated inhabitants of the region between the Seefeld plateau and the Brenner Pass. The dragon symbolises the evil, destructive and unchristian paganism that is eradicated by the converted Teutons. The monastery brothers, richly endowed by the brave knight, are the organising hand without which nothing would work.

The Haymonsage and their morals were just as flexible over the centuries, depending on the zeitgeist, as Christianity was when it was introduced in late antiquity. One time Haymon was a nobleman from the Rhine who came to Tyrol after the death of Charlemagne, another time he travelled between Ravenna and Germany as a follower of the Ostrogothic king Theoderic, better known as Dietrich of Bern. From the Middle Ages to the 19th century, the conversion HaymonsThe protection of peasant subjects by Christian chivalry and the founding of monasteries took centre stage in order to underpin the beneficial feudal system. In an article in the Innsbrucker Nachrichten of 2 October, on the other hand, the author Dr Franz Wöß left the Catholic element of the monastery building almost completely aside and emphasised the heroic German before turning to the healing properties of thyrsus oil, which the Seefeld farmers had been extracting from the oily slate stones since the Middle Ages. In this version of the legend, Haymon retired to the wilderness in Seefeld as a hermit after his heroic deeds instead of ending his life as a cleric in Wilten Abbey. After the Second World War, however, people wanted to distance themselves as far as possible from Germanism. The 1956 inscription on the façade of the "Inn Zum Riesen Haymon" shows the defeated Thyrsus with an Austrian coat of arms, in keeping with the victim myth of the post-war period.

What most visitors to Innsbruck notice first and foremost are the mountains that seem to encircle the city. The mountains are not only beautiful to look at, but have always influenced many things in the city. This starts with supposedly small things like the weather, as the writer and politician Beda Webers' view from days gone by proves:

""The warm wind or scirocco is a special phenomenon. It comes from the south, bounces off the northern mountains and falls with force into the valley. It likes to cause headaches, but it melts the winter snow quickly and promotes fertility immensely. This makes it possible to plant maize in Innsbruck""

This weather phenomenon may take its name from Scirocco and traffic was not yet a major problem in 1851. However, just like the Innsbruck car driver today, the blacksmith in the old town in 1450 and the legionnaire sent from central Italy to the Alps in 350 were certainly complaining about the warm downdraught, which seems to drive everyone crazy several times a month. In the past, people were happy about the warm air that melted the snow in the fields, whereas today's tourists moan about the apery ski slopes on the Seegrube.

The location between the Wipptal valley in the south and the Nordkette mountain range not only influences the frequency of migraines, but also the leisure activities of Innsbruck residents, as Weber also recognised. "The locals are characterised by their cheerfulness and charity, they especially love shore excursions in the beautiful season." One may talk about Kindness and benevolence der Innsbrucker streiten, Landausflüge in Form von Wanderung, Skitour oder Radfahren erfreuen sich auch heute noch großer Beliebtheit. Kein Wunder, Innsbruck ist von Bergen umgeben. Innerhalb weniger Minuten kann man von jedem Ort in der Stadt aus mitten im Wald stehen. Junge Menschen aus ganz Europa verbringen ihre Studienzeit zumindest zu einem Teil an der Universität Innsbruck, nicht nur wegen der hervorragenden Professoren und Einrichtungen, sondern auch um ihre Freizeit auf den Pisten, Mountainbikerouten und Wanderwegen zu verbringen, ohne auf urbanes Flair vermissen zu müssen. Das ist Fluch und Segen zugleich. Die Universität als großer Arbeitgeber und Ausbildungsort kurbelt die Wirtschaft an, gleichzeitig steigen durch auswärtige Studenten die Lebenserhaltungskosten in der Stadt, die zwischen den Bergen eingeklemmt nicht weiterwachsen kann.

Was heute als Einschränkung im räumlichen Wachstum verstanden werden kann, war einst der Grund für das Wachstum. Innsbruck hatte das große Glück, durch die nahen Berge an frisches Trinkwasser zu kommen. Im 15. Jahrhundert zapfte man die Nordkette an, um die Stadt mit Trinkwasser zu versorgen. 1485 ließ der Gemeinderat die Quelle in Gramart beim heutigen Katzenbründlweg östlich der Hungerburg mit einer Leitung in die Stadt verlegen. Mit bis zu vier Meter langen Röhren aus Lärchenholz führte man das saubere Wasser in den Talboden. Bei der Innbrücke zweigte die Leitung links und rechts nach Mariahilf und St. Nikolaus sowie über den Inn in die Stadt und die Neustadt. Bis zur Erbauung dieses kleinen technischen Meisterwerks war Innsbruck wie andere Städte vom Wasser in den Brunnen abhängig. Das Wasser war häufig abgestanden und voll mit Krankheitserregern. Bier und Wein galten nicht umsonst als ungefährlicheres Alltagsgetränk als Wasser. Die Pest konnte man damit zwar nicht dauerhaft fernhalten, Typhus und Cholera waren aber weniger weit verbreitet als in anderen Städten. Nicht nur des Trinkwassers wegen stieg Innsbruck im 15. Jahrhundert von einem kleinen Handelsstützpunkt zur Residenzstadt der Tiroler Landesfürsten auf. Der Brennerpass ist sehr niedrig und erlaubt es, den Alpengürtel, der sich rund um Italiens Nordgrenze schlängelt, verhältnismäßig einfach zu überqueren. In den Zeiten vor die Eisenbahn Waren und Menschen mühelos von A nach B brachte, war die Alpenüberquerung harte Arbeit, der Brenner eine willkommene Erleichterung. Zwischen 1239 und 1303 war Innsbruck die einzige Stadt zwischen „Mellach and Ziller“ in the central Inn Valley, which had the princely right of settlement. Here, goods had to be transferred from one cart to the next within the regulated cartage system, an enormous advantage for Innsbruck's economy. Innsbruck was not quite as rich as Bolzano and had no political significance until the early 15th century, but became one of the most important transport and trade hubs in the Alpine region The former provincial capital of Merano had no chance against the city on the Inn between Brenner, Scharnitz and the Achen Pass in the long term due to its remoteness. Its location in the Alps also favoured tourism, which gained a foothold from the 1860s at the latest. Travellers appreciated the combination of easy accessibility, urban infrastructure and Alpine flair. With the development of the mountainous region by railway, it was easy to travel and spend leisure time in the mountains or at one of the spas without having to forego the comforts of city life. By the time they were tamed by the railway, the Alps had gone from being a source of problems to an economic factor. Gone were the times characterised by difficult agriculture; yesterday's enemy became a saviour.

Neben den Bergen waren die Flüsse maßgeblich an der Entwicklung Innsbrucks beteiligt. Innsbrucks Trinkwasser kam zwar von der Nordkette über eine Wasserleitung in die Stadt, für die sanitäre Versorgung aber waren Inn und Sill zuständig. Das Vieh wurde am Inn zur Tränke geführt, die Wäsche gewaschen und Abfälle aller Art, inklusive Fäkalien von Mensch und Tier, entsorgt. Als die während der Industrialisierung zu wachsen begann, entstand am Sillspitz im Osten der Stadt eine erste Mülldeponie, die später um eine weitere im Westen am heutigen Sieglanger ergänzt wurde. Das Inntal war über 1000 Jahre nach der römischen Besiedlung noch immer ein sumpfiger, von Auwäldern durchzogener Landstrich. Siedlungen wie Wilten, Burgen wie die Festung über Amras und Straßen entstanden etwas vom Fluss entfernt auf Schwemmkegeln oder in Mittelgebirgshöhen. Rund um Innsbruck wurden die Auen als Allmende der Dörfer genutzt. Je nach Wasserhöhe standen Weideland und Brennholz zur Verfügung und der Fluss konnte als Transportweg genutzt werden – oder eben nicht. Flurnamen wie At the pouring in der Höttinger Au erinnern bis heute daran, dass der Inn am heutigen Stadtgebiet bis in die frühe Neuzeit ebenfalls nicht gebändigt, sondern mehr schlecht als recht kultvierte Wildnis war. Überschwemmungen waren immer wieder Folge des unregulierten Flusses. Zwischen 1749 und 1789 forderten mehrere Hochwasser in Innsbruck viele Tote. Auch der wirtschaftliche Schaden war immens. Die Innbrücke spülte Zolleinnahmen in die Stadtkassa und war der Grund, warum die Siedlung zur Stadt werden konnte.

Bis zur Verbesserung des Straßennetzes im 16. Jahrhundert herrschte zwischen Telfs, Innsbruck und Hall reger Schiffsverkehr. Die Flöße, auf denen die Waren transportiert wurden, waren flache Platten mit Dimensionen bis zu 35 x 10 Meter. Mehrere dieser Wasserfahrzeuge bildeten einen Zug, der am Inn bis zur Mündung in die Donau in Passau und weiter nach Osten Waren aller Art verschiffte. Silber, Baumaterialien, Holz, Salz, Weizen, Fleisch – die flussaufwärts auf Treidelwegen genannten Bahnen neben dem Flussbett von Pferden gezogenen Schiffszüge waren der schnellste Weg, um große Mengen an Waren möglichst schnell durchs Inntal transportiert zu bekommen. Auch das Militär nutzte den Inn als Logistikunterstützung. Vom Tiroler Oberland wurde über Jahrhundert hinweg Holz als Trift den Inn flussabwärts geschickt. In Hall fischte ein Holzrechen an der Innbrücke das kostbare Treibgut aus dem Wasser. Innsbruck, vor allem aber die Salz- und Silberbergwerke in Hall und Schwaz benötigten den Werkstoff und Energieträger. Nahe Siedlungen und Städten errichtete man befestigte Archen-Verbauungen, um den Fluss zumindest ein wenig zu zähmen und die Beeinträchtigung von Hochwasser und Dürre einzudämmen. Im 18. Jahrhundert förderten Ökonomisierung und Verwissenschaftlichung, die sich in allen Lebensbereichen bemerkbar machten, auch die Kultivierung der Landschaft. Von diesem Geist der Aufklärung erfasst, wurde auch die Optimierung des Inns als Transportweg und die Erhöhung der Wirtschaftlichkeit des verfügbaren Bodens in Angriff genommen. Die Allmende entlang des Inn wurde mehr und mehr in die Obhut einzelner Grundherren gegeben, die die Urbarmachung dieses Schwemmlandes vorantrieben. Der Theresianische Staatsapparat wollte das habsburgische Riesenreich nicht nur am Landweg mit Straßen, sondern auch über die Hauptflüsse verbinden. Die Verantwortung für Regulierung und Verbauung des Inns ging von den Gemeinden und der Saline Hall auf den Staat über. Innsbrucks erster Chief ark inspector Franz Anton Rangger began mapping the Inn in 1739 in order to make the course of the river easier to plan and faster by straightening and damming it. The project of taming the river was to take more than 100 years. The Napoleonic Wars delayed the construction of the facilities. It was only after the economic hardship of the early 19th century that the state was able to continue the project. Blockstone dams gradually replaced the ark defences. By the time the Inn had been tamed, the railway had replaced shipping as a means of transport. The next major wave of engineering works on the Inn came in the second half of the 20th century. The Olympic Village, the motorway and settlements such as Sieglanger required space that had previously been withheld from the river in order to facilitate the economic miracle of the post-war period.

The smaller river that crosses Innsbruck was almost as important as the Inn. Where the Sill leaves the Sill Gorge today, the Sill Canal was created to supply the city with water. When the Counts of Andechs founded the market at the Inn bridge in 1180, the canal already existed, as the mill of Wilten Abbey in St. Bartlmä was already in operation. From here, the canal continued along the route Karmelitergasse, Adamgasse, Salurnerstraße, Meinhardstraße, Sillgasse, Ing.-Etzel-Straße to Pradler Brücke, where it reconnected with the Sill before flowing into the Inn. Initially intended primarily for fire protection, many businesses soon utilised the water flowing through the town to operate mills for power generation. It was not until the 1970s that the last parts of it disappeared after bombing damaged it during the Second World War.

The final geographical ingredient in the city's success story is the broad valley basin, which favoured Innsbruck's development. As the city grew and the population increased, so did the demand for food. While the farmers in the higher side valleys faced harsh conditions, the Inn Valley offered fertile soil and land for livestock farming and agriculture. Until the High Middle Ages, the Inn Valley was much more heavily forested. In the 13th century, as in many parts of Europe, the area around Innsbruck was subject to major and long-term human intervention in nature for economic purposes. Contrary to what is often portrayed, the Middle Ages were not a primitive time of stagnation. From the 12th century onwards, people no longer relied on prayers and God's grace to escape the effects of regularly occurring crop failures. Innovations such as three-field farming made it possible to feed the agriculturally unproductive urban population, known in modern parlance as the Overhead would call it. The reclamation of the land allowed the town to grow. The towns such as Schwaz, Hall and Innsbruck could not feed themselves, and considerable food imports were required, especially in the early modern period during the mining boom. In addition to meat, it was mainly wine that came to the county of Tyrol from abroad for a long time. Without the local farmers, however, Innsbruck would not have been able to survive. Corn, which Beda Weber considered worthy of mention in Innsbruck's cityscape as early as 1851, is still growing vigorously and even today gives large areas on the outskirts of the city an agricultural flavour.

In the 1990s, an Austrian television series caused a scandal. The Piefke Saga written by the Tyrolean author Felix Mitterer, describes the relationship between the German holidaymaker family Sattmann and their hosts in a fictitious Tyrolean holiday resort in four bizarrely amusing episodes. Despite all the scepticism about tourism in its current, sometimes extreme, excesses, it should not be forgotten that tourism was an important factor in Innsbruck and the surrounding area in the 19th century, driving the region's development in the long term, and not just economically.

The first travellers to Innsbruck were pilgrims and business people. Traders, journeymen on the road, civil servants, soldiers, entourages of aristocratic guests at court, skilled workers from various trades, miners, clerics, pilgrims and scientists were the first tourists to be drawn to the city between Italy and Germany. Travelling was expensive, dangerous and arduous. In addition, a large proportion of the subjects were not allowed to leave their own land without the permission of their landlord or abbot. Those who travelled usually did so on the cobbler's pony. Although Innsbruck's inns and innkeepers were already earning money from travellers in the Middle Ages and early modern times, there was no question of tourism as we understand it today. It began when a few crazy travellers were drawn to the mountain peaks for the first time. In addition to a growing middle class, this also required a new attitude towards the Alps. For a long time, the mountains had been a pure threat to people. It was mainly the British who set out to conquer the world's mountains after the oceans. From the late 18th century, the era of Romanticism, news of the natural beauty of the Alps spread through travelogues. The first foreign-language travel guide to Tyrol, Travells through the Rhaetian Alps by Jean Francois Beaumont was published in 1796.

In addition to the alpine attraction, it was the wild and exotic Natives Tirols, die international für Aufsehen sorgten. Der bärtige Revoluzzer namens Andreas Hofer, der es mit seinem Bauernheer geschafft hatte, Napoleons Armee in die Knie zu zwingen, erzeugte bei den Briten, den notorischen Erzfeinden der Franzosen, ebenso großes Interesse wie bei deutschen Nationalisten nördlich der Alpen, die in ihm einen frühen Protodeutschen sahen. Die Tiroler galten als unbeugsamer Menschenschlag, archetypisch und ungezähmt, ähnlich den Germanen unter Arminius, die das Imperium Romanum herausgefordert hatten. Die Beschreibungen Innsbrucks aus der Feder des Autors Beda Weber (1798 – 1858) und andere Reiseberichte in der boomenden Presselandschaft dieser Zeit trugen dazu bei, ein attraktives Bild Innsbrucks zu prägen.

Nun mussten die wilden Alpen nur noch der Masse an Touristen zugänglich gemacht werden, die zwar gerne den frühen Abenteurern auf ihren Expeditionen nacheifern wollten, deren Risikobereitschaft und Fitness mit den Wünschen nicht schritthalten konnten. Der German Alpine Club eröffnete 1869 eine Sektion Innsbruck, nachdem der 1862 Österreichische Alpenverein was not very successful. Driven by the Greater German idea of many members, the two institutions merged in 1873. Alpine Club is still bourgeois to this day, while its social democratic counterpart is the Naturfreunde. The network of paths grew as a result of its development, as did the number of huts that could accommodate guests. The transit country of Tyrol had countless mule tracks and footpaths that had existed for centuries and served as the basis for alpinism. Small inns, farms and stations along the postal routes served as accommodation. The Tyrolean theologian Franz Senn (1831 - 1884) and the writer Adolf Pichler (1819 - 1900) were instrumental in the surveying of Tyrol and the creation of maps. Contrary to popular belief, the Tyroleans were not born mountaineers, but had to be taught the skills to conquer the mountains. Until then, mountains had been one thing above all: dangerous and arduous in everyday agricultural life. Climbing them had hardly occurred to anyone before. The Alpine clubs also trained mountain guides. From the turn of the century, skiing came into fashion alongside hiking and mountaineering. There were no lifts yet, and to get up the mountains you had to use the skins that are still glued to touring skis today. It was not until the 1920s, following the construction of the cable cars on the Nordkette and Patscherkofel mountains, that a wealthy clientele was able to enjoy the modern luxury of mountain lifts while skiing.

New hotels, cafés, inns, shops and means of transport were needed to meet the needs of guests. Anyone who had running water and a telephone connection at home in London or Paris did not want to make do with an outhouse in the corridor or in front of the house when on holiday. The so-called first and second class inns were suitable for transit traffic, but they were not equipped to receive upscale tourists. Until the 19th century, innkeepers in the city and in the villages around Innsbruck belonged to the upper middle class in terms of income. They were often farmers who ran a pub on the side and sold food. As the example of Andreas Hofer shows, they also had a good reputation and influence within local society. As meeting places for the locals and hubs for postal and goods traffic, they were often well informed about what was happening in the wider world. However, as they were neither members of a guild nor counted among the middle classes, the profession of innkeeper was not one of the most honourable professions. This changed with the professionalisation of the tourism industry. Entrepreneurs such as Robert Nißl, who took over Büchsenhausen Castle in 1865 and converted it into a brewery, invested in the infrastructure. Former aristocratic residences such as Weiherburg Castle became inns and hotels. The revolution in Innsbruck did not take place on the barricades in 1848, but in tourism a few decades later, when resourceful citizens replaced the aristocracy as owners of castles such as Büchsenhausen and Weiherburg.

Opened in 1849, the Österreichischer Hof was long regarded as the top dog of the modern hotel industry, but was officially just a copy of a grand hotel. Only with the Grand Hotel Europa had opened a first-class establishment in Innsbruck in 1869. The heyday of the inns in the old town was over. In 1892, the zeitgeisty Reformhotel Habsburger Hof a second large business. Where the Metropolkino cinema stands today, the Kaiserhof was built as a new building. The Habsburg Court already offered its guests electric light, an absolute sensation. Also on the previously unused area in front of the railway station was the Arlberger Hof settled. What would be seen as a competitive disadvantage today was a selling point at the time. Railway stations were the centres of modern cities. Station squares were not overcrowded transport hubs as they are today, but sophisticated and well-kept places in front of the architecturally sophisticated halls where the trains arrived.

The number of guests increased slowly but steadily. Shortly before the outbreak of the First World War, Innsbruck had 200,000 guests. In June 1896, the Innsbrucker Nachrichten:

„Der Fremdenverkehr in Innsbruck bezifferte sich im Monat Mai auf 5647 Personen. Darunter befanden sich (außer 2763 Reisenden aus Oesterreich-Ungarn) 1974 Reichsdeutsche, 282 Engländer, 65 Italiener, 68 Franzosen, 53 Amerikaner, 51 Russen und 388 Personen aus verschiedenen anderen Ländern.“

In addition to the number of travellers who had an impact on life in the small town of Innsbruck, it was also the internationality of the visitors who gradually gave Innsbruck a new look. In addition to the purely touristic infrastructure, the development of general innovations was also accelerated. The wealthy guests could hardly socialise in pubs with cesspits behind their houses. Of course, a sewerage system would have been on the agenda anyway, but the economic factor of tourism made it possible and accelerated the release of funds for the major projects at the turn of the century. This not only changed the appearance of the town, but also people's everyday and working lives. Resourceful entrepreneurs such as Heinrich Menardi managed to expand the value chain to include paid holiday pleasures in addition to board and lodging. In 1880, he opened the Lohnkutscherei und Autovermietung Heinrich Menardi for excursions in the Alpine surroundings. Initially with carriages, and after the First World War with coaches and cars, wealthy tourists were chauffeured as far as Venice. The company still exists today and is now based in the Menardihaus at Wilhelm-Greil-Strasse 17 opposite Landhausplatz, even though over time the transport and trading industry shifted to the more lucrative property sector. Local trade also benefited from the wealthy clientele from abroad. In 1909, there were already three dedicated Tourist equipment shops next to the fashionable department stores that had just opened a few years earlier.

Innsbruck and the surrounding towns were also known for spa holidays, the predecessor of today's wellness, where well-heeled clients recovered from a wide variety of illnesses in an Alpine environment. The Igler Hof, back then Grandhotel Igler Hof and the Sporthotel Igls, still partly exude the chic of that time. Michael Obexer, the founder of the spa town of Igls and owner of the Grand Hotel, was a tourism pioneer. There were two spas in Egerdach near Amras and in Mühlau. The facilities were not as well-known as the hotspots of the time in Bad Ischl, Marienbad or Baden near Vienna, as can be seen on old photos and postcards, but the treatments with brine, steam, gymnastics and even magnetism were in line with the standards of the time, some of which are still popular with spa and wellness holidaymakers today. Bad Egerdach near Innsbruck had been known as a healing spring since the 17th century. The spring was said to cure gout, skin diseases, anaemia and even the nervous disorder known in the 19th century as neurasthenia, the predecessor of burnout. The institution's chapel still exists today opposite the SOS Children's Village. The bathing establishment in Mühlau has existed since 1768 and was converted into an inn and spa in the style of the time in the course of the 19th century. The former bathing establishment is now a residential building worth seeing in Anton-Rauch-Straße. However, the most spectacular tourist project that Innsbruck ever experienced was probably Hoch Innsbruck, today's Hungerburg. Not only the Hungerburg railway and hotels, but even its own lake was created here after the turn of the century to attract guests.

One of the former owners of the land of the Hungerburg and Innsbruck tourism pioneer, Richard von Attlmayr, was significantly involved in the predecessor of today's tourism association. Since 1881, the Innsbruck Beautification Association to satisfy the increasing needs of guests. The association took care of the construction of hiking and walking trails, the installation of benches and the development of impassable areas such as the Mühlauer Klamm or the Sillschlucht gorge. The striking green benches along many paths are a reminder of the still existing association. 1888 years later, the profiteers of tourism in Innsbruck founded the Commission for the promotion of tourismthe predecessor of today's tourism association. By joining forces in advertising and quality assurance at the accommodation establishments, the individual businesses hoped to further boost tourism.

„Alljährlich mehrt sich die Zahl der überseeischen Pilger, die unser Land und dessen gletscherbekrönte Berge zum Verdrusse unserer freundnachbarlichen Schweizer besuchen und manch klingenden Dollar zurücklassen. Die Engländer fangen an Tirol ebenso interessant zu finden wie die Schweiz, die Zahl der Franzosen und Niederländer, die den Sommer bei uns zubringen, mehrt sich von Jahr zu Jahr.“

Postkarten waren die ersten massentauglichen Influencer der Tourismusgeschichte. Viele Betriebe ließen ihre eigenen Postkarten drucken. Verlage produzierten unzählige Sujets der beliebtesten Sehenswürdigkeiten der Stadt. Es ist interessant zu sehen, was damals als sehenswert galt und auf den Karten abgebildet wurde. Anders als heute waren es vor allem die zeitgenössisch modernen Errungenschaften der Stadt: der Leopoldbrunnen, das Stadtcafé beim Theater, die Kettenbrücke, die Zahnradbahn auf die Hungerburg oder die 1845 eröffnete Stefansbrücke an der Brennerstraße, die als Steinbogen aus Quadern die Sill überquerte, waren die Attraktionen. Auch Andreas Hofer war ein gut funktionierendes Testimonial auf den Postkarten: Der Gasthof Schupfen in dem Andreas Hofer sein Hauptquartier hatte und der Berg Isel mit dem großen Andreas-Hofer-Denkmal waren gerne abgebildete Motive.

1914 gab es in Innsbruck 17 Hotels, die Gäste anlockten. Dazu kamen die Sommer- und Winterfrischler in Igls und dem Stubaital. Der Erste Weltkrieg ließ die erste touristische Welle mit einem Streich versanden. Gerade als sich der Fremdenverkehr Ende der 1920er Jahre langsam wieder erholt hatte, kamen mit der Wirtschaftskrise und Hitlers 1000 Mark blockThe next setback came in 1933, when he tried to put pressure on the Austrian government to end the ban on the NSDAP.

It required the Economic miracle in the 1950s and 1960s to revitalise tourism in Innsbruck after the destruction. Between 1955 and 1972, the number of overnight stays in Tyrol increased fivefold. After the arduous war years and the reconstruction of the European economy, Tyrol and Innsbruck were able to slowly but steadily establish tourism as a stable source of income, even away from the official hotels and guesthouses. Many Innsbruck families moved together in their already cramped flats to supplement their household budgets by renting out beds to guests from abroad. Tourism not only brought in foreign currency, but also enabled the locals to create a new image of themselves both internally and externally. At the same time, the economic upturn made it possible for more and more Innsbruck residents to go on holiday abroad. The beaches of Italy were particularly popular. The wartime enemies of previous decades became guests and hosts.

Published: Innsbrucker Nachrichten / 10 May 1907

For some time now, a relief modelled and coloured by the teacher Karl Hausleitner has been on display in the window of Wagner's bookshop for general viewing, clearly illustrating the layout of the Innsbruck Beautification Association on the southern and south-western slopes of the Innsbruck Abbey, the Bieler Weg, as well as its continuation to the eastern slopes and up to Sonnenburgerhofstraße, especially the path dedicated to Dr. Richard Wirth. The mountain slope at the Sonnenburgerhof in particular, like a serpentine, descends at such a gradient along the Schloßhof and Fürstenweg that it will be a marvellous forest promenade in summer and a road for tobogganing in winter. The work will be carried out in accordance with the subscriptions received and under the direction of Mr Riehl, an engineer interested in the construction, and this name vouches for the practicality and good workmanship. In the future, the path is to be extended over the Isel mountain to the Sill gorge. The Wagner'sche Universitäts-Buchhandlung has already made a number of donations towards this path. Walkers who are among the best supporters of these charitable endeavours of the Verschönerungsverein will be pleased to sponsor the work.

Published: Innsbrucker Nachrichten / 8 May 1879

It can now be assumed with complete certainty that Rossa Peer von Igls was not the victim of any crime, but that she had an accident; in order to shorten the route as much as possible, she seems to have taken the path that has become dangerous as a result of uninterrupted deforestation, which leads up to the quarry at the entrance to the Sill gorge, and to have fallen; for above the place where the body was found, the path is such that it must always be passed with the greatest care, and remains dangerous at all times, especially in twilight. It would be very desirable if this footpath were made completely impracticable.