In the 1950s, Innsbruck began to recover from the crisis and war years of the first half of the 20th century. On 15 May 1955, Federal Chancellor Leopold Figl declared with the famous words "Austria is free" and the signing of the State Treaty officially marked the political turning point. In many households, the "political turnaround" became established in the years known as Economic miracle moderate prosperity. Between 1953 and 1962, annual economic growth of over 6% allowed an increasing proportion of the population to dream of things that had long been exotic, such as refrigerators, their own bathroom or even a holiday in the south. This period brought not only material but also social change. People's desires became more outlandish with increasing prosperity and the lifestyle conveyed in advertising and the media. The phenomenon of a new youth culture began to spread gently amidst the grey society of small post-war Austria. The terms Teenager and "latchkey kid" entered the Austrian language in the 1950s. The big world came to Innsbruck via films. Cinema screenings and cinemas had already existed in Innsbruck at the turn of the century, but in the post-war period the programme was adapted to a young audience for the first time. Hardly anyone had a television set in their living room and the programme was meagre. The numerous cinemas courted the public's favour with scandalous films. From 1956, the magazine BRAVO. For the first time, there was a medium that was orientated towards the interests of young people. The first issue featured Marylin Monroe, with the question: „Marylin's curves also got married?“ The big stars of the early years were James Dean and Peter Kraus, before the Beatles took over in the 60s. After the Summer of Love Dr Sommer explained about love and sex. The church's omnipotent authority over the moral behaviour of adolescents began to crumble, albeit only slowly. The first photo love story with bare breasts did not follow until 1982. Until the 1970s, the opportunities for adolescent Innsbruckers were largely limited to pub parlours, shooting clubs and brass bands. Only gradually did bars, discos, nightclubs, pubs and event venues open. Events such as the 5 o'clock tea dance at the Sporthotel Igls attracted young people looking for a mate. The Cafe Central became the „second home of long-haired teenagers“, as the Tiroler Tageszeitung newspaper stated with horror in 1972. Establishments like the Falconry cellar in the Gilmstraße, the Uptown Jazzsalon in Hötting, the jazz club in the Hofgasse, the Clima Club in Saggen, the Scotch Club in the Angerzellgasse and the Tangent in Bruneckerstraße had nothing in common with the traditional Tyrolean beer and wine bar. The performances by the Rolling Stones and Deep Purple in the Olympic Hall in 1973 were the high point of Innsbruck's spring awakening for the time being. Innsbruck may not have become London or San Francisco, but it had at least breathed a breath of rock'n'roll. What is still anchored in cultural memory today as the '68 movement took place in the Holy Land hardly took place. Neither workers nor students took to the barricades in droves. The historian Fritz Keller described the „68 movement in Austria as "Mail fan“. Nevertheless, society was quietly and secretly changing. A look at the annual charts gives an indication of this. In 1964, it was still Chaplain Alfred Flury and Freddy with „Leave the little things“ and „Give me your word" and the Beatles with their German version of "Come, give me your hand who dominated the Top 10, musical tastes changed in the years leading up to the 1970s. Peter Alexander and Mireille Mathieu were still to be found in the charts. From 1967, however, it was international bands with foreign-language lyrics such as The Rolling Stones, Tom Jones, The Monkees, Scott McKenzie, Adriano Celentano or Simon and Garfunkel, who occupied the top positions in great density with partly socially critical lyrics.

This change provoked a backlash. The spearhead of the conservative counter-revolution was the Innsbruck bishop Paulus Rusch. Cigarettes, alcohol, overly permissive fashion, holidays abroad, working women, nightclubs, premarital sex, the 40-hour week, Sunday sporting events, dance evenings, mixed sexes in school and leisure - all of these things were strictly abhorrent to the strict churchman and follower of the Sacred Heart cult. Peter Paul Rusch was born in Munich in 1903 and grew up in Vorarlberg as the youngest of three children in a middle-class household. Both parents and his older sister died of tuberculosis before he reached adulthood. At the young age of 17, Rusch had to fend for himself early on in the meagre post-war period. Inflation had eaten up his father's inheritance, which could have financed his studies, in no time at all. Rusch worked for six years at the Bank for Tyrol and Vorarlberg, in order to finance his theological studies. He entered the Collegium Canisianum in 1927 and was ordained a priest of the Jesuit order six years later. His stellar career took the intelligent young man first to Lech and Hohenems as chaplain and then back to Innsbruck as head of the seminary. In 1938, he became titular bishop of Lykopolis and Apostolic Administrator for Tyrol and Vorarlberg. As the youngest bishop in Europe, he had to survive the harassment of the church by the National Socialist rulers. Although his critical attitude towards National Socialism was well known, Rusch himself was never imprisoned. Those in power were too afraid of turning the popular young bishop into a martyr.

After the war, the socially and politically committed bishop was at the forefront of reconstruction efforts. He wanted the church to have more influence on people's everyday lives again. His father had worked his way up from carpenter to architect and probably gave him a soft spot for the building industry. He also had his own experience at BTV. Thanks to his training as a banker, Rusch recognised the opportunities for the church to get involved and make a name for itself as a helper in times of need. It was not only the churches that had been damaged in the war that were rebuilt. The Catholic Youth under Rusch's leadership, was involved free of charge in the construction of the Heiligjahrsiedlung in the Höttinger Au. The diocese bought a building plot from the Ursuline order for this purpose. The loans for the settlers were advanced interest-free by the church. Decades later, his rustic approach to the housing issue would earn him the title of "Red Bishop" to the new home. In the modest little houses with self-catering gardens, in line with the ideas of the dogmatic and frugal "working-class bishop", 41 families, preferably with many children, found a new home.

By alleviating the housing shortage, the greatest threats in the Cold WarCommunism and socialism, from his community. The atheism prescribed by communism and the consumer-orientated capitalism that had swept into Western Europe from the USA after the war were anathema to him. In 1953, Rusch's book "Young worker, where to?". What sounds like revolutionary, left-wing reading from the Kremlin showed the principles of Christian social teaching, which castigated both capitalism and socialism. Families should live modestly in order to live in Christian harmony with the moderate financial means of a single father. Entrepreneurs, employees and workers were to form a peaceful unity. Co-operation instead of class warfare, the basis of today's social partnership. To each his own place in a Christian sense, a kind of modern feudal system that was already planned for use in Dollfuß's corporative state. He shared his political views with Governor Eduard Wallnöfer and Mayor Alois Lugger, who, together with the bishop, organised the Holy Trinity of conservative Tyrol at the time of the economic miracle. Rusch combined this with a latent Catholic anti-Semitism that was still widespread in Tyrol after 1945 and which, thanks to aberrations such as the veneration of the Anderle von Rinn has long been a tradition.

Education and training were of particular concern to the pugnacious Jesuit. The social formation across all classes by the soldiers of Christ could look back on a long tradition in Innsbruck. In 1909, the Jesuit priest and former prison chaplain Alois Mathiowitz (1853 - 1922) founded the Peter-Mayr-Bund. His approach was to put young people on the right path through leisure activities and sport and adults from working-class backgrounds through lectures and popular education. The workers' youth centre in Reichenauerstraße, which was built under his aegis, still serves as a youth centre and kindergarten today. Rusch also had experience with young people. In 1936, he was elected regional field master of the scouts in Vorarlberg. Despite a speech impediment, he was a charismatic guy and extremely popular with his young colleagues and teenagers. In his opinion, only a sound education under the wing of the church according to the Christian model could save the salvation of young people. In order to give young people a perspective and steer them in an orderly direction with a home and family, the Youth building society savings strengthened. In the parishes, kindergartens, youth centres and educational institutions such as the House of encounter on Rennweg in order to have education in the hands of the church right from the start. The vast majority of the social life of the city's young people did not take place in disreputable dive bars. Most young people simply didn't have the money to go out regularly. Many found their place in the more or less orderly channels of Catholic youth organisations. Alongside the ultra-conservative Bishop Rusch, a generation of liberal clerics grew up who became involved in youth work. In the 1960s and 70s, two church youth movements with great influence were active in Innsbruck. Sigmund Kripp and Meinrad Schumacher were responsible for this, who were able to win over teenagers and young adults with new approaches to education and a more open approach to sensitive topics such as sexuality and drugs. The education of the elite in the spirit of the Jesuit order was provided in Innsbruck from 1578 by the Marian Congregation. This youth organisation, still known today as the MK, took care of secondary school pupils. The MK had a strict hierarchical structure in order to give the young Soldaten Christi obedience from the very beginning. In 1959, Father Sigmund Kripp took over the leadership of the organisation. Under his leadership, the young people, with financial support from the church, state and parents and with a great deal of personal effort, set up projects such as the Mittergrathütte including its own material cable car in Kühtai and the legendary youth centre Kennedy House in the Sillgasse. Chancellor Klaus and members of the American embassy were present at the laying of the foundation stone for this youth centre, which was to become the largest of its kind in Europe with almost 1,500 members, as the building was dedicated to the first Catholic president of the USA, who had only recently been assassinated.

The other church youth organisation in Innsbruck was Z6. The city's youth chaplain, Chaplain Meinrad Schumacher, took care of the youth organisation as part of the Action 4-5-6 to all young people who are in the MK or the Catholic Student Union had no place. Working-class children and apprentices met in various youth centres such as Pradl or Reichenau before the new centre, also built by the members themselves, was opened at Zollerstraße 6 in 1971. Josef Windischer took over the management of the centre. The Z6 already had more to do with what Dennis Hopper and Peter Fonda were doing on the big screen on their motorbikes in Easy Rider was shown. Things were rougher here than in the MK. Rock gangs like the Santanas, petty criminals and drug addicts also spent their free time in Z6. While Schumacher reeled off his programme upstairs with the "good" youngsters, Windischer and the Outsiders the basement to help the lost sheep as much as possible.

At the end of the 1960s, both the MK and the Z6 decided to open up to non-members. Girls' and boys' groups were partially merged and non-members were also admitted. Although the two youth centres had different target groups, the concept was the same. Theological knowledge and Christian morals were taught in a playful, age-appropriate environment. Sections such as chess, football, hockey, basketball, music, cinema films and a party room catered to the young people's needs for games, sport and the removal of taboos surrounding their first sexual experiences. The youth centres offered a space where young people of both sexes could meet. However, the MK in particular remained an institution that had nothing to do with the wild life of the '68ers, as it is often portrayed in films. For example, dance courses did not take place during Advent, carnival or on Saturdays, and for under-17s they were forbidden.

Nevertheless, the youth centres went too far for Bishop Rusch. The critical articles in the MK newspaper We discuss, which reached a circulation of over 2,000 copies, found less and less favour. Solidarity with Vietnam was one thing, but criticism of marksmen and the army could not be tolerated. After years of disputes between the bishop and the youth centre, it came to a showdown in 1973. When Father Kripp published his book Farewell to tomorrow in which he reported on his pedagogical concept and the work in the MK, there were non-public proceedings within the diocese and the Jesuit order against the director of the youth centre. Despite massive protests from parents and members, Kripp was removed. Neither the intervention within the church by the eminent theologian Karl Rahner, nor a petition initiated by the artist Paul Flora, nor regional and national outrage in the press could save the overly liberal Father from the wrath of Rusch, who even secured the papal blessing from Rome for his removal from office.

In July 1974, the Z6 was also temporarily over. Articles about the contraceptive pill and the Z6 newspaper's criticism of the Catholic Church were too much for the strict bishop. Rusch had the keys to the youth centre changed without further ado, a method he also used at the Catholic Student Union when it got too close to a left-wing action group. The Tiroler Tageszeitung noted this in a small article on 1 August 1974:

"In recent weeks, there had been profound disputes between the educators and the bishop over fundamental issues. According to the bishop, the views expressed in "Z 6" were "no longer in line with church teaching". For example, the leadership of the centre granted young people absolute freedom of conscience without simultaneously recognising objective norms and also permitted sexual relations before marriage."

It was his adherence to conservative values and his stubbornness that damaged Rusch's reputation in the last 20 years of his life. When he was consecrated as the first bishop of the newly founded diocese of Innsbruck in 1964, times were changing. The progressive with practical life experience of the past was overtaken by the modern life of a new generation and the needs of the emerging consumer society. The bishop's constant criticism of the lifestyle of his flock and his stubborn adherence to his overly conservative values, coupled with some bizarre statements, turned the co-founder of development aid into a Brother in needthe young, hands-on bishop of the reconstruction, from the late 1960s onwards as a reason for leaving the church. His concept of repentance and penance took on bizarre forms. He demanded guilt and atonement from the Tyroleans for their misdemeanours during the Nazi era, but at the same time described the denazification laws as too far-reaching and strict. In response to the new sexual practices and abortion laws under Chancellor Kreisky, he said that girls and young women who have premature sexual intercourse are up to twelve times more likely to develop cancer of the mother's organs. Rusch described Hamburg as a cesspool of sin and he suspected that the simple minds of the Tyrolean population were not up to phenomena such as tourism and nightclubs and were tempted to immoral behaviour. He feared that technology and progress were making people too independent of God. He was strictly against the new custom of double income. People should be satisfied with a spiritual family home with a vegetable garden and not strive for more; women should concentrate on their traditional role as housewife and mother.

In 1973, after 35 years at the head of the church community in Tyrol and Innsbruck, Bishop Rusch was made an honorary citizen of the city of Innsbruck. He resigned from his office in 1981. In 1986, Innsbruck's first bishop was laid to rest in St Jakob's Cathedral. The Bishop Paul's Student Residence The church of St Peter Canisius in the Höttinger Au, which was built under him, commemorates him.

After its closure in 1974, the Z6 youth centre moved to Andreas-Hofer-Straße 11 before finding its current home in Dreiheiligenstraße, in the middle of the working-class district of the early modern period opposite the Pest Church. Jussuf Windischer remained in Innsbruck after working on social projects in Brazil. The father of four children continued to work with socially marginalised groups, was a lecturer at the Social Academy, prison chaplain and director of the Caritas Integration House in Innsbruck.

The MK also still exists today, even though the Kennedy House, which was converted into a Sigmund Kripp House was renamed, no longer exists. In 2005, Kripp was made an honorary citizen of the city of Innsbruck by his former sodalist and later deputy mayor, like Bishop Rusch before him.

There are events that remain in the collective memory of a community for generations. You don't have to have been there, or even be in the world, to know that Franz Klammer raced to the gold medal in the Olympic downhill on the Patscherkofel on 5 February 1976 in his yellow one-piece suit. Franz Josef I may have climbed the Patscherkofel in 1848, but he became a legend on this mountain. Kaiser Franz Bracket. "Jawoll! 1;45,73 für unseren Franzi Klammer," could be heard from countless TV sets in Austria at the time. In order to be able to follow the national hero Klammer on his devil's ride, the schoolchildren were allowed to stay at home on the day of the men's downhill, just like in 1964. The streets were also empty during this hellish ride. Klammer achieved what many emperors, kings and politicians had failed to do. He united the nation of Austria. "Mi hats obageibtlt von oben bis unten, I hatt nie gedacht, dass i Bestzeit foa,“ gab Klammer im Kärntner Dialekt beim Siegerinterview zu Protokoll. Kein Tiroler, nobody is perfect, aber die Olympischen Spiele waren für die Gastgebernation Österreich schon am zweiten Tag gerettet. 1976 fanden die Olympischen Winterspiele bereits zum zweiten Mal in Innsbruck statt. Eigentlich wäre Denver an der Reihe gewesen, wegen eines Referendums auf Grund finanzieller und ökologischer Bedenken trat man in Colorado als Ausrichter zurück. Innsbruck setzte sich als Gastgeber im zweiten Versuch gegen Lake Placid, Chamoix und Tampere durch. Zum ersten Mal war man 12 Jahre zuvor Ausrichter der Olympiade gewesen. Vom 29. Januar bis zum 9. Februar 1964 war Innsbruck der Nabel gewesen, nachdem man sich mit der Bewerbung gegen Calgary und Lahti durchgesetzt hatte. Erheblicher Schneemangel bereitete Probleme bei der Durchführung etlicher Events. Nur mit Hilfe des Bundesheeres, das Schnee und Eis aus dem Hochgebirge zu den Wettkampfstätten brachte, konnten die 34 Bewerbe über die Bühne gehen.

The opening ceremony in the packed Berg Isel Stadium can be clearly seen in archive photos. Unlike the elaborate ceremonies of today's Olympic Games, the procedure in the 1960s was still unspectacular. The Wilten town music erfreute die internationalen Gäste mit Tiroler Blasmusik. Beim Einmarsch der Fahnen konnten Besucher zum ersten Mal im Rahmen von olympischen Spielen die Flagge Nordkoreas erblicken. Die Tiroler Schützen überwachten mit Argusaugen die olympische Flamme. Als Logo wurden lediglich die Olympischen Ringe über das Wappen der Stadt gelegt, ein Maskottchen gab es noch nicht.Auch die Sportbewerbe waren weniger professionell organisiert als bei heutigen olympischen Spielen. Das Bobrennen fand zum ersten Mal auf einer Kunsteisbahn statt, wenn auch noch nicht im heutigen Igler Eiskanal. Die Eishockeyspiele wurden zum Teil noch in der Messehalle in sehr moderatem Rahmen abgehalten. Skibewerbe, wie der Slalom und Riesenslalom der Damen, in dem sich in jeweils anderer Konstellation die französischen Schwestern Christine und Marielle Goitschel Gold und Silber umhängen ließen, fanden in der Axamer Lizum statt. Am Berg Isel verfolgten laut offiziellen Angaben 80.000 Zuschauer das Spektakel, als sich der Finne Veikko Kankonnen Gold im Skisprung sicherte. Im Eishockeyfinale triumphierte die Sowjetunion vor Schweden. Mit 11 Goldmedaillen sicherte sich die UDSSR auch Platz 1 im Medaillenspiegel, mit vier Goldenen wurde Österreich sensationell Zweiter.

The opening of the 1976 Games also took place on Berg Isel. In memory of 1964, two flames were lit on Mount Isel during the opening ceremony. Most of the 37 competitions this time took place at the same venues in Innsbruck, Axams, Igls and Seefeld as in 1964. The ice stadium and ski jumping arena were still suitable for the Olympics. A new artificial ice rink was built in Igls. The Axamer Lizum was given a new standing track to allow the athletes to start on the Hoadl zu bringen. Schnee war erneut Mangelware im Vorfeld und man bangte erneut, rechtzeitig schlug das Wetter im letzten Moment aber um und bescherte Innsbruck das Weiße Gold. Das Schneemanndla round snowman with a carrot nose and Tyrolean hat, the mascot of the 1976 Games was probably a good omen.

Die größte Veränderung zwischen den beiden olympischen Spielen innerhalb von zwölf Jahren war der Status der Athleten. Waren bei den ersten Spielen offiziell nur Amateure am Start, also Sportler, die einem Beruf nachgingen, konnten 1976 Profisportler antreten. Auch die Übertragungs- und Fotoqualität war um einiges höher als bei der ersten Innsbrucker Edition. Fernsehen hatte dem Radio mittlerweile den Rang abgelaufen. Die deutsche Skirennläuferin Rosi Mittermaier wurde perfekt in Szene gesetzt bei ihren Fahrten zu Doppelgold und Silber bei den Damenskirennen. Das Eishockeyturnier gewann erneut die Sowjetunion vor Schweden, bereits zum vierten Mal in Folge. Auch der Medaillenspiegel sah am Ende die UDSSR wieder ganz oben, diesmal vor der DDR. Österreich konnte nur zwei Goldene erringen. Mit Klammers Gold in der Abfahrt war dies allerdings nur Nebensache. Der Patscherkofel und Österreichs Franzi sind seither untrennbar miteinander verbunden. Und auch wenn die Innsbrucker nicht ganz so sportlich sind, wie sie gerne wären, den Titel der Olympiastadt kann nach zwei Ausgaben plus einer Universiade und den Youth Olympic Games niemand wegdiskutieren.

The city, supported by federal funds, was also very generous with the non-sporting infrastructure for both games. Following the rapid reconstruction of the city after the war, the city was modernised in the run-up to the Games. Innsbruck's first Olympic edition took place during the period of the economic miracle. In 1963, the Olympic Bridge, which connected the west of the city with the competition venues, was built. Until then, Innsbruck's east-west traffic had travelled through the city centre in a complicated manner. The individual streets between Amraser-See-Straße in the east and Bachlechnerstraße in the west, which make up the Südring arterial road today, were only subsequently developed and were previously quiet parts of the suburbs. Meadows and fields characterised the scenery. The comparison of aerial photographs from 1960 and 2020 is fascinating. In Amras, where today the daily Rush Hour abspielt, bis in die 1970er Jahre Bauernhöfe und einzelne Wohnhäuser. In der heutigen Egger-Lienz-Straße beim Westbahnhof verlief das Bahnviadukt der Westbahn. Alte Fotos zeigen die Gleise, daneben Bäume und spielende Kinder. Rund um die heutige Graßmayr junction a new neighbourhood was created almost in passing. The Department stores' forumwhich today houses a cinema, was a sensation and a sign of Innsbruck's modernisation.

An Olympic village was built twice and living space was created that is still in use today. Part of the former village of Arzl, which had belonged to Innsbruck since 1940, was chosen for this purpose. Today's district O-Village im Osten der Stadt fungierte während der Spiele als Olympisches Dorf für die Athleten, das durch die Reichenauer Brücke über den Inn mit der Innenstadt und den Wettkampfstätten verbunden wurde. In der kaum besiedelten Arzler Au wurde 1961 mit dem Bau der ersten Wohnblöcke begonnen. Der Arzler Schießstand, den man auf einer Landkarte von 1960 noch sehen kann, wurde eine Talstufe weiter nach oben verlegt. In den 1970er Jahren kamen weitere Blöcke dazu. Heute ist das O-Dorf, trotz der wenig beschaulichen Hochhäuser im Stil der 1960er und 1970er Jahre, dank seiner Lage am Inn, den Grünflächen und der guten Anbindung an den öffentlichen Verkehr ein lebenswertes Grätzel. Viele weitere Bauten in Innsbruck, die während der Olympiade als Infrastruktur für Presse und Medien genutzt wurden, gehen ebenfalls auf die Olympischen Spiele zurück. Die Pädagogische Akademie PÄDAK in Wilten, die IVB-Halle und das Landessportheim können als olympisches Erbe betrachtet werden. Der wenig prächtige Bau, der das ehemalige Hotel Holiday Inn neben der Triumphpforte beherbergt, das in den letzten Jahrzehnten eine Vielzahl an Betreiberwechseln durchmachte, entstand ebenfalls im Rahmen der olympischen Renaissance. Auch ein Erbe der olympischen Spiele ist etwas, das man heute verzweifelt zu ändern versucht: Das olympiabedingte Wachstum fiel mit den 60er und 70er Jahren in die frühe Blütezeit des Automobils.

For Innsbruck, the Olympic Games were not only a starting point for modernity in terms of winter sports and infrastructure. The events also mentally put an end to the stale atmosphere of the grey post-war period and spread a feeling of departure from the status of a provincial nest. It may no longer have been a royal seat as in Maximilian's time, but at least it was back on the international map. Thanks be to Emperor Franz!