Adambräu & Ansitz Windegg

Adamgasse 23 / Lois-Welzenbacher Platz 1

Worth knowing

People in Innsbruck born before the 1990s may still nostalgically remember the omnipresent logo of Innsbruck’s Adambräu beer that once adorned countless taps across the city. Until recently, a large mural featuring the iconic Adambräu lettering—showing two men cheerfully clinking glasses—could still be seen on a residential building in Knollerstraße. Unlike today, when any reputable bar offers a fine selection of domestic and international beers, nightlife in earlier days often meant choosing only between Zipfer and Adambräu. The brand has now disappeared from bar counters and supermarket shelves, but parts of the brewery buildings still exist. The story of Adambräu began in Wilten, at the estate of Windegg, better known as Palais Stachelburg. With a Gothic building core dating back to the 15th century, the property was once the residence of the Counts of Stachelburg. Their successors, the Barons of Sternbach, gave the house its Baroque appearance in 1730 and expanded the main building by adding side wings. Anyone with the opportunity to visit can admire the elaborate stucco decorations and the house chapel inside. At least since 1820, spirits were distilled and served in the Stachelburg. In 1825, Franz Josef Adam purchased the estate and opened his brewery and restaurant. A few years earlier, he had moved from Mals in the South Tyrolean Vinschgau to Innsbruck, where he worked as a silk manufacturer and general goods merchant, eventually obtaining full citizenship in the city. Adam redesigned the façade into its present form and added a fourth story. After his death in 1830, his equally enterprising wife Elisabeth took over the business. She also commissioned the construction of the Bretterkeller inn above Wilten Abbey, which still exists today. Their children initiated a long period of frequent ownership changes when they sold the property in 1835. In 1886, the owners Heinrich Jenewein and Hermann Winter—operating as Adambräu Wilten OHG—expanded the Stachelburg with a loggia that served as a salon and stage. A garden pavilion for concerts, in line with the fashion of the time, was also added. The Exl-Bühne theater troupe even performed at Adambräu in its early years. Thanks to high‑quality furnishings, ample beer, music, and theater, the establishment grew into one of the city's most popular venues. Shooting festivals, singing evenings, and club meetings filled both the seats and the coffers of the brewery.

The First World War changed the business dramatically. During the lean years of wartime, consumption in Innsbruck’s restaurants declined sharply. By the end of the war, the brewery’s output had fallen to just 614 hectoliters. In 1917, a cooperative of 20 Innsbruck restaurateurs took over the struggling company as Gastwirtegenossenschaft Adambräu Gesellschaft mbH to secure the city’s beer supply. On 20 February 1918, during the first air raid on Innsbruck, several bombs struck the brewery grounds. The nearby wooden bridge over the Sill canal was hit, and more than 700 windowpanes shattered from the blast. The greatest damage occurred when a direct hit destroyed the cooling house’s irrigation condenser. The leaking ammonia gas led the terrified population to believe they were under a large‑scale gas attack, provoking panic throughout the city.

Eight years after the bombing, the most striking and most debated alteration to Innsbruck’s cityscape took place: the reconstruction of Adambräu. Following plans by Lois Welzenbacher, the cooperative had a new brewhouse built in the style of White Tyrolean Modernism. The asymmetrical building—with its sharp, jagged form, smooth white surface, and irregular metal-framed windows—provoked strong reactions. The red cooling house with its industrial crown beside it also stood out prominently. Welzenbacher’s design, together with the administrative building of the Innsbruck Electric Works, was intended to mark a new architectural era beyond historicism and to create a clear contrast between the modern, industrialized city and the old one. While the building’s exterior underwent a dramatic transformation between 1926 and 1931, the brewery itself maintained its traditional focus: supplying Innsbruck’s gastronomy. In the economically booming 1950s, festivities returned with new optimism. Adambräu became one of the most sought‑after venues for balls and celebrations. In the 1960s, now operating under the name Adambräu Gesellschaft m.b.H., the company began selling its beer through retail outlets. In 1994, the Adambräu was taken over by Brauunion, which dominates the Austrian beer market. Although the brand survived for some time, the brewery in Innsbruck eventually ceased production.

Welzenbacher’s modern buildings were placed under historic protection in 1996. The former cooling hall was unfortunately converted into office space without much sensitivity, losing much of its distinctive character. The brewhouse, by contrast, was carefully restored in 2005. Rainer Köberl and his team from aut.architektur und tirol placed great value on preserving the industrial identity of the space, both inside and out. Today, the University of Innsbruck’s Archive for Architecture is housed in the historic brewhouse. True to Welzenbacher’s vision, the renovation embraces form follows function and the unique aesthetics of White Tyrolean Modernism. On the otherwise unremarkable Südbahnstraße, the ADAMBRÄU signage on the façade still recalls the building’s history. In the former Ansitz Windegg, visitors can admire the 15th‑century Gothic vaults while enjoying a game of billiards.

Franz Baumann and Tyrolean modernism

The First World War not only brought ruling dynasties and empires to an end, the 1920s also saw many changes in art, music, literature and architecture. While jazz, atonal music and expressionism failed to establish themselves in little Innsbruck, a handful of architects changed the cityscape in an astonishing way. Inspired by new forms of design such as the Bauhaus style, skyscrapers from the USA and the Soviet Modernism from the revolutionary USSR, sensational projects emerged in Innsbruck. The best-known representatives of the avant-garde who brought about this new way of designing public space in Tyrol were Lois Welzenbacher, Siegfried Mazagg, Theodor Prachensky and Clemens Holzmeister. Each of these architects had their own idiosyncrasies, making the Tiroler Moderne nur schwer eindeutig zu definieren ist. Allen gemeinsam war die Abwendung von der klassizistischen Architektur der Vorkriegszeit unter gleichzeitiger Beibehaltung typischer alpiner Materialien und Elemente unter dem Motto Form follows function. Lois Welzenbacher schrieb 1920 in einem Artikel der Zeitschrift Tyrolean highlands about the architecture of this period:

"As far as we can judge today, it is clear that the 19th century lacked the strength to create its own distinct style. It is the age of stillness... Thus details were reproduced with historical accuracy, mostly without any particular meaning or purpose, and without a harmonious overall picture that would have arisen from factual or artistic necessity."

The best-known and most impressive representative of the so-called Tiroler Moderne was Franz Baumann (1892 - 1974). Unlike Holzmeister or Welzenbacher, he had no academic training. Baumann was born in Innsbruck in 1892, the son of a postal clerk. The theologian, publicist and war propagandist Anton Müllner, alias Bruder Willram became aware of Franz Baumann's talent as a draughtsman and enabled the young man to attend the Staatsgewerbeschule, today's HTL, at the age of 14. It was here that he met his future brother-in-law Theodor Prachensky. Together with Baumann's sister Maria, the two young men went on excursions in the area around Innsbruck to paint pictures of the mountains and nature. During his school years, he gained his first professional experience as a bricklayer at the construction company Huter & Söhne. In 1910 Baumann followed his friend Prachensky to Merano to work for the company Musch & Lun zu arbeiten. Meran war damals Tirols wichtigster Tourismusort mit internationalen Kurgästen. Unter dem Architekten Adalbert Erlebach machte er erste Erfahrungen bei der Planung von Großprojekten wie Hotels und Seilbahnen. Wie den Großteil seiner Generation riss der Erste Weltkrieg auch Baumann aus Berufsleben und Alltag. An der Italienfront erlitt er im Kampfeinsatz einen Bauchschuss, von dem er sich in einem Lazarett in Prag erholte. In dieser ansonsten tatenlosen Zeit malte er Stadtansichten von Bauwerken in und rund um Prag. Diese Bilder, die ihm später bei der Visualisierung seiner Pläne helfen sollten, wurden in seiner einzigen Ausstellung 1919 präsentiert.

Baumann's breakthrough came in the second half of the 1920s. He was able to win the tenders for the remodelling of the Weinhaus Happ in the old town and the Nordkettenbahn railway. In addition to his creativity and ability to think holistically, he was also able to harmonise his architectural approach with the legal situation and the modern requirements of tendering in the 1920s. Construction was a state matter, the Tyrolean Heritage Protection Association together with the district administration, was the final authority responsible for the assessment and authorisation of construction projects. During his time in Merano, Baumann was already involved with the Homeland Security Association came into contact with it. Kunibert Zimmeter had founded this association together with Gotthard Graf Trapp in the final years of the monarchy. In "Our Tyrol. A heritage book" he wrote:

"Let us look at the flattening of our private lives, our amusements, at the centre of which, significantly, is the cinema, at the literary ephemera of our newspaper reading, at the hopeless and costly excesses of fashion in the field of women's clothing, let us take a look at our homes with the miserable factory furniture and all the dreadful products of our so-called gallantry goods industry, Things that thousands of people work to produce, creating worthless bric-a-brac in the process, or let us look at our apartment blocks and villas with their cement façades simulating palaces, countless superfluous towers and gables, our hotels with their pompous façades, what a waste of the people's wealth, what an abundance of tastelessness we must find there."

The economic boom of the late 1920s saw the emergence of a new clientele and clientele that placed new demands on buildings and therefore on the construction industry. In many Tyrolean villages, hotels had replaced churches as the largest building in the townscape. The aristocratic distance from the mountains had given way to a bourgeois enthusiasm for sport. This called for new solutions at new heights. No more grand hotels were built at 1500 m for spa holidays, but a complete infrastructure for skiers in high alpine terrain such as the Nordkette. The Tyrolean Heritage Protection Association ensured that nature and townscape were protected from overly fashionable trends, excessive tourism and ugly industrial buildings. Building projects had to blend harmoniously, attractively and appropriately into the environment. Despite the social and artistic innovations of the time, architects had to keep the typical regional character in mind. This was precisely the strength of Baumann's approach to holistic building in the Tyrolean sense. All technical functions and details, the embedding of the buildings in the landscape, taking into account the topography and sunlight, played a role for him, who was not officially allowed to use the title of architect. He thus followed the "Rules for those who build in the mountains" by the architect Adolf Loos from 1913:

Don't build picturesquely. Leave such effects to the walls, the mountains and the sun. The man who dresses picturesquely is not picturesque, but a buffoon. The farmer does not dress picturesquely. But he is...

Pay attention to the forms in which the farmer builds. For they are ancestral wisdom, congealed substance. But seek out the reason for the mould. If advances in technology have made it possible to improve the mould, then this improvement should always be used. The flail will be replaced by the threshing machine."

Baumann designed even the smallest details, from the exterior lighting to the furniture, and integrated them into his overall concept of the Tiroler Moderne in.

From 1927, Baumann worked independently in his studio in Schöpfstraße in Wilten. He repeatedly came into contact with his brother-in-law and employee of the building authority, Theodor Prachensky. From 1929, the two of them worked together to design the building for the new Hötting secondary school on Fürstenweg. Although boys and girls still had to be planned separately in the traditional way, the building was otherwise completely in keeping with the style of the Neuen Sachlichkeit and the principle Light, air and sun.

In his heyday, he employed 14 people in his office. Thanks to his modern approach, which combined function, aesthetics and economical construction, he survived the economic crisis well. Only the 1000-mark barrier, die Hitler 1934 über Österreich verhängte, um die Republik finanziell in Bredouille zu bringen, brachte sein Architekturbüro wie die gesamte Wirtschaft in Probleme. Nicht nur die Arbeitslosenquote im Tourismus verdreifachte sich innerhalb kürzester Zeit, auch die Baubranche geriet in Schwierigkeiten. 1935 wurde Baumann zum Leiter der Zentralvereinigung für Architekten, nachdem er mit einer Ausnahmegenehmigung ausgestattet diesen Berufstitel endlich tragen durfte. Im gleichen Jahr plante er die Hörtnaglsiedlung in the west of the city.

After the Anschluss in 1938, he quickly joined the NSDAP. On the one hand, like his colleague Lois Welzenbacher, he was probably not averse to the ideas of National Socialism, but on the other he was able to further his career as chairman of the Reich Chamber of Fine Arts in Tyrol. In this position, he courageously opposed the destructive furore with which those in power wanted to change Innsbruck's cityscape, which did not correspond to his idea of urban planning. The mayor of Innsbruck, Egon Denz, wanted to remove the Triumphal Gate and St Anne's Column in order to make more room for traffic in Maria-Theresienstraße. The city centre was still a transit area from the Brenner Pass in the south to reach the main road to the east and west on today's Innrain. At the request of Gauleiter Franz Hofer, a statue of Adolf Hitler was to be erected in place of St Anne's Column. Hofer also wanted to have the church towers of the collegiate church blown up. Baumann's opinion on these plans was negative. When the matter made it to Albert Speer's desk, he agreed with him. From this point onwards, Baumann was no longer awarded any public projects by Gauleiter Hofer.

After being questioned as part of the denazification process, Baumann began working at the city building authority, probably on the recommendation of his brother-in-law Prachensky. Baumann was fully exonerated, among other things by a statement from the Abbot of Wilten, whose church towers he had saved, but his reputation as an architect could no longer be repaired. Moreover, his studio in Schöpfstraße had been destroyed by a bomb in 1944. In his post-war career, he was responsible for the renovation of buildings damaged by the war. Under his leadership, Boznerplatz with the Rudolfsbrunnen fountain was rebuilt as well as Burggraben and the new Stadtsäle (Note: today House of Music).

Franz Baumann died in 1974 and his paintings, sketches and drawings are highly sought-after and highly traded. Anyone who takes a close look at recent major projects such as the city library, the PEMA towers and many of Innsbruck's housing estates will recognise the approaches of the Tiroler Moderne rediscover even today.

Theatres, country stages, cinemas & Kuno

The Tyrolean State Theatre opposite the Hofburg with its neoclassical façade is still the city's most striking monument to bourgeois, urban evening entertainment. Since its inception, however, this theatre of high culture has largely eked out a dreary existence in terms of audience numbers. From baroque plays about the Passion of Christ in the 16th century to daring productions that were often met with little applause from the audience almost 500 years later, the goings-on at the Landestheater were always the hobbyhorse of a small elite. The majority of Innsbruck's inhabitants passed the time with profane amusements.

Showmen and travelling folk have always been welcome guests in cities. Just like today, there was strict censorship of public performances in the past. What today are age restrictions on cinema films, in the past were restrictions on performances that were not pleasing to God and even complete bans on theatre and drama under particularly pious sovereigns. However, with increasing bourgeoisie and more enlightened moral concepts, the rules gradually became more relaxed.

The Pradler BauerntheaterThe first venue was an open-air stage in the Höttinger Au and, in addition to farmers, craftsmen and students were also part of the ensemble, but this should not detract from the honour of its name and origins. While the state theatre often played to half-empty seats, the amateur actors enjoyed great popularity with their comedies. Employees and labourers made the pilgrimage from the city to the venues in the surrounding villages at the weekend or enjoyed the evening entertainment in pubs. The so-called knight plays with kidnapped princesses, heroic saviours and clumsy villains were particularly popular. Unlike the serious plays in bourgeois theatres, the actors in the peasant theatres interacted with the audience. Interjections from the audience were not stopped, but spontaneously incorporated into the play. It could even happen that the audience, who were not always sober, intervened in the action with their hands.

With increasing success, the company gradually began to professionalise. In 1870, the Pradler Bauerntheater in a hay barn converted into a stage at the Lodronischen Hof in the Egerdachstraße. In the time before the triumph of television, Innsbruck had a whole series of theatres and pubs that entertained their audiences with plays and music. In 1892, the Löwenhaus theatre opened on Rennweg, where the Tyrolean regional studio of the ORF is located today. The wooden building burnt down in the late 1950s, just in time for the rise of state broadcasting. In 1898, the Pradler were guest performers at the Ronacher in Vienna. A few years later, the young and ambitious Ferdinand Exl (1875 - 1942) broke new ground with part of the troupe. For a long time, the saying went: „If you want to go to a farmer's theatre, you won't get your money's worth in the theatre, and if you're not just looking for entertainment in the theatre, but literary stimulation, you won't go to a farmer's theatre." Exl recognised the trend of the time. Employees and workers could not afford the horrendous ticket prices of the state theatre and did not want to see Wagner operas or plays like The Sorrows of Young Werther However, a certain quality of content and presentation was expected. With the so-called literary folk plays by renowned local authors such as Ludwig Anzengruber, Franz Kranewitter and Karl Schönherr, Exl combined entertainment and quality. Anzengruber summarised the development:

Anzengruber's Tyroleans not only sing Schnaderhüpfel, platteln d'Schuh, swear like Croats and scuffle, but they are also people with a subtle psyche who have their own thoughts about various problems and develop their own philosophy.

The first play staged by Exl The priest of Kirchfeld from the pen of Anzengruber was published in 1902 in the Österreichischen Hof on the stage in Wilten. The troupe consisted mainly of members of the Exl and Auer families. In 1903, the company known as Exl stage well-known theatre company Adambräu in Adamgasse, from 1904 to 1915 played popular hits such as Kranewitter's pieces Michael Gaismair und Andre Hofer im Lion house at the Hofgarten. In addition to the plays, tourists were also treated to typical local entertainment such as zither recitals and "genuine, smart Tyrolean Schuhplattler dance" was offered. The first international tour to Switzerland and Germany began in 1904. The press and audiences were enthusiastic about the German-national flavoured pieces performed by pithy Tyrolean lads and pretty girls. In 1910, Exl bid farewell to its existence as an amateur troupe and, in addition to a few veterans, mainly hired "Townspeople" and professional actors.

However, the First World War and the associated travel restrictions put the brakes on further tours. The troupe became part of the Innsbruck City Theatrewhose audience was also receptive to lighter fare during the hard times. Ernst Nepo, an artist who was characterised by his Germanism and early membership of the NSDAP, was responsible for the stage sets.

After the toughest post-war years, things started to look up again. From 1924, the Exl stage In addition to the Stadttheater, Exl also regularly performed at the Raimundtheater and the Wiener Komödienhaus in winter. The political developments of the 1930s greatly favoured the German folk spirit that was inherent in many of the plays that Exl brought to the stage. Like Nepo, he also joined the NSDAP, which was banned in Austria, in 1933. A year later, he planned his first tour of the German Reich. The Austrian government, led by Dollfuß, banned the performances in a last stand against the National Socialists. It was not until 1935 that the Exl Bühne in Berlin was able to stage Karl Schönherr's play Faith and home perform. The Berliner Morgenpost of 4 April 1935 described the piece as "...Art that flows from the depths of the German nation and flows back into the hearts of moved and grateful listeners". After 1938, Exl also received media support in Vienna and became known as "...the antithesis of the completely Judaised, artistically Bolshevised... theatre business" was celebrated. The founder of Exl Bühne died in 1942. His wife and son took over the business and became part of the Tyrolean State Theatre after the war. In the 1950s, the theatre group once again toured successfully in West and East Germany before disbanding in 1956.

Times had changed, Cinema killed the Theatre Star. Moving pictures in cinemas were competing with the stage. The enterprising Ferdinand Exl had also foreseen this development early on. In 1912, his ensemble appeared in the French film Speckbacher which heroically portrayed the Tyrolean uprising. The first cinema film flickered across the screen in the Stadtsaal in Innsbruck in 1896, just one year after the world's first ever cinema, in front of a fascinated audience. The cinema quickly became part of everyday life for many people. In addition to silent films, audiences were shown propaganda messages, especially during the war. Cinemas sprang up like mushrooms in the following decades. In 1909, a cinema opened at Maria-Theresien-Straße 10, which was later known as the Central moved to Maria-Theresien-Straße 37. After the war, it became the Nonstop cinemawhere you paid your ticket for a run of news, cartoons, adverts and feature films that was constantly repeated. In 1928, the Red Cross opened the Kammer Lichtspiele in Wilhelm-Greilstraße to finance the new clubhouse. The Triumph was located at Maria-Theresien-Straße 17 and remained a central cinema until the 1990s. Dreiheiligen was home to the Forum cinema, which is now the Z6 youth centre. In 1933, the Höttinger Gasse opened the Lion cinemawhich was built in 1959 as the Metropol in the listed Malfatti house opposite the Inn bridge, where it still exists today. In the final phase of the Second World War, the Laurin light shows Innsbruck's largest cinema in the middle of the South Tyrolean settlement in Gumppstraße opened its doors. Robert and Walter Kinigadner, two South Tyrolean optants who had already gained experience in the cinema industry in Brixen, took over the running of the 800-seat cinema. Harmless local films alternated with Nazi propaganda. The Exl stage used the Laurin, which functioned as a cinema until the 1970s, for theatre performances. Today, a supermarket is located behind the pillars at the formerly grand entrance. On the wall above the cash desk area, you can still see the murals depicting the legend of the legendary dwarf king Laurin and the German hero Dietrich von Bern in the typical look of National Socialist art. In 1958, on the premises of the former Innsbruck Catholic Workers' Association, the Leocinemawhich is still in operation today and is an integral part of the Innsbruck film scene.

For a short time, cinema and theatre coexisted before cinema took the upper hand. At its peak in 1958, Innsbruck's cinemas sold an incredible 3.5 million tickets. Then the television in the living room gradually took over information and evening entertainment. In addition to entertainment, the cinema also took on a role in sexual education. In the 1970s, naked breasts flickered across the screens for the first time. Films such as Schulmädchenreport and Josefine Mutzenbacher also brought the sexual revolution a little closer to the Tyroleans.

When the Austrian Broadcasting When the new radio went on air in 1955, hardly anyone had a terminal to receive the meagre programme. That was soon to change. In Innsbruck, the Metropol at the Inn bridge and the new bridge built at the turn of the millennium Cineplexx There are still two big players in Wilten. Cinematograph und Leocinema are aimed at an alternative audience away from the blockbusters. The open-air cinema takes place in the Zeughaus in August. The Pradl theatre troupe has survived to this day, albeit under a new name. In 1958, they found a new home in the Bierstindl cultural pub. The amateur theatre troupe Innsbruck Knights' Games enjoys great popularity and full ranks to this day. The play The rogue Kuno von Drachenfels revives the tradition of past centuries every year, including a repeat of the beheading scene and humorous interaction with the audience. A street in the Höttinger Au neighbourhood commemorates Ferdinand Exl. The Alpenheim country house in Saggen, better known today as Villa Exl, where the family lived, is a Tyrolean Heimatstil building with paintings by Raphael Thaler that is well worth seeing.

The First World War

It was almost not Gavrilo Princip, but a student from Innsbruck who changed the fate of the world. It was thanks to chance that the 20-year-old Serb was stopped in 1913 because he bragged to a waitress that he was planning to assassinate the heir to the throne. It was only when the world-changing shooting in Sarajevo actually took place that an article about it appeared in the media. After the actual assassination of Franz Ferdinand on 28 June, it was impossible to foresee what impact the First World War that broke out as a result would have on the world and people's everyday lives. However, two days after the assassination of the Habsburg in Sarajevo, the Innsbrucker Nachrichten already prophetic: "We have reached a turning point - perhaps the "turning point" - in the fortunes of this empire".

Enthusiasm for the war in 1914 was also high in Innsbruck. From the "Gott, Kaiser und VaterlandDriven by the "spirit of the times", most people unanimously welcomed the attack on Serbia. Politicians, the clergy and the press joined in the general rejoicing. In addition to the imperial appeal "To my peoples", which appeared in all the media of the empire, the Innsbrucker Nachrichten On 29 July, the day after Austria-Hungary declared war on Serbia, the media published an article about the capture of Belgrade by Prince Eugene in 1717. The tone in the media was celebratory, although not entirely without foreboding of what was to come.

"The Emperor's appeal to his people will be deeply felt. The internal strife has been silenced and the speculations of our enemies about unrest and similar things have been miserably put to shame. Above all, the Germans stand by the Emperor and the Empire in their old and well-tried loyalty: this time, too, they are ready to stand up for dynasty and fatherland with their blood. We are facing difficult days; no one can even guess what fate will bring us, what it will bring to Europe, what it will bring to the world. We can only trust with our old Emperor in our strength and in God and cherish the confidence that, if we find unity and stick together, we must be granted victory, for we did not want war and our cause is that of justice!"

Theologians such as Joseph Seeber (1856 - 1919) and Anton Müllner alias Bruder Willram (1870 - 1919) who, with her sermons and writings such as "Das blutige Jahr" elevated the war to a crusade against France and Italy.

Many Innsbruckers volunteered for the campaign against Serbia, which was thought to be a matter of a few weeks or months. Such a large number of volunteers came from outside the city to join the military commissions that Innsbruck was almost bursting at the seams. Nobody could have guessed how different things would turn out. Even after the first battles in distant Galicia, it was clear that it would not be a matter of months. Kaiserjäger and other Tyrolean troops were literally burnt out. Poor equipment, a lack of supplies and the catastrophic leadership of the high command under Konrad von Hötzendorf led to the deaths of thousands or to captivity, where hunger, abuse and forced labour awaited them.

In 1915, the Kingdom of Italy entered the war on the side of France and England. This meant that the front went right through what was then Tyrol. From the Ortler in the west across northern Lake Garda to the Sextener Dolomiten the battles of the mountain war took place. Innsbruck was not directly affected by the fighting. However, the war could at least be heard as far as the provincial capital, as was reported in the newspaper of 7 July 1915:

„Bald nach Beginn der Feindseligkeiten der Italiener konnte man in der Gegend der Serlesspitze deutlich Kanonendonner wahrnehmen, der von einem der Kampfplätze im Süden Tirols kam, wahrscheinlich von der Vielgereuter Hochebene. In den letzten Tagen ist nun in Innsbruck selbst und im Nordosten der Stadt unzweifelhaft der Schall von Geschützdonner festgestellt worden, einzelne starke Schläge, die dumpf, nicht rollend und tönend über den Brenner herüberklangen. Eine Täuschung ist ausgeschlossen. In Innsbruck selbst ist der Donner der Kanonen schwerer festzustellen, weil hier der Lärm zu groß ist, es wurde aber doch einmal abends ungefähr um 9 Uhr, als einigermaßen Ruhe herrschte, dieser unzweifelhafte von unseren Mörsern herrührender Donner gehört.“

Until the transfer of regular troops from the Eastern Front to the Tyrolean borders, the national defence depended on the Standschützen, a troop made up of men under 21, over 42 or unfit for regular military service. The casualty figures were correspondingly high.

Although the front was relatively far away from Innsbruck, the war also penetrated civilian life. Due to the mass mobilisation of a large part of the working male population, many businesses came to a complete standstill. Shelves in shops remained empty, public transport came to a standstill, craftsmen and labourers were missing everywhere. There was often a shortage of coal and firewood. Hunger and cold became bitter enemies of women, children, the wounded and those unfit for war in the city. This experience of the total involvement of society as a whole was new to the people. Barracks were erected in the Höttinger Au to house prisoners of war. Transports of wounded brought such a large number of horribly injured people that many civilian buildings such as the university library, which was currently under construction, or Ambras Castle were converted into military hospitals. The Pradl military cemetery was established to cope with the large number of fallen soldiers. A predecessor to tram line 3 was set up to transport the wounded from the railway station to the new garrison hospital, today's Conrad barracks in Pradl. The companies that were still able to produce were subordinated to the war economy. However, the longer the war lasted, the fewer there were. By the winter of 1917, Innsbruck's economy had almost completely collapsed.

As the war drew to a close, so did the front. In February 1918, the Italian air force managed to drop three bombs on Innsbruck. In this winter, which was known as Hunger winter When the war went down in European history, the shortages also made themselves felt. In the final years of the war, food was supplied via ration coupons. 500 g of meat, 60 g of butter and 2 kg of potatoes were the basic diet per person - per week, mind you. Archive photos show the long queues of desperate and hungry people outside the food shops. There were repeated protests and strikes. Politicians, trade unionists, workers and war returnees saw their chance for change. Under the motto Peace, bread and the right to vote a wide variety of parties united in resistance to the war. At this time, most people were already aware that the war was lost and what fate awaited Tyrol, as this article from 6 October 1918 shows:

 „Aeußere und innere Feinde würfeln heute um das Land Andreas Hofers. Der letzte Wurf ist noch grausamer; schändlicher ist noch nie ein freies Land geschachert worden. Das Blut unserer Väter, Söhne und Brüder ist umsonst geflossen, wenn dieser schändliche Plan Wirklichkeit werden soll. Der letzte Wurf ist noch nicht getan. Darum auf Tiroler, zum Tiroler Volkstag in Brixen am 13. Oktober 1918 (nächsten Sonntag). Deutscher Boden muß deutsch bleiben, Tiroler Boden muß tirolisch bleiben. Tiroler entscheidet selbst über Eure Zukunft!

On 4 November, Austria-Hungary and the Kingdom of Italy finally agreed an armistice. This gave the Allies the right to occupy areas of the monarchy. The very next day, Bavarian troops entered Innsbruck. Austria's ally Germany was still at war with Italy and was afraid that the front could be moved closer to the German Reich in North Tyrol. Fortunately for Innsbruck and the surrounding area, however, Germany also surrendered a week later on 11 November. This meant that the major battles between regular armies did not take place.

Nevertheless, Innsbruck was in danger. Huge columns of military vehicles, trains full of soldiers and thousands of emaciated soldiers making their way home from the front on foot passed through the city. Those who could, jumped on one of the overcrowded trains or a car to leave the Brenner Pass behind them to get home. In November 1918, more than 270 soldiers lost their lives during these daring manoeuvres or had to be admitted to one of the city's military hospitals. The city not only had to keep its own citizens in check and guarantee rations, but also protect itself from looting. In order to maintain public order, the Tyrolean National Council formed a People's Army on 5 November made up of schoolchildren, students, workers and citizens. On 23 November 1918, Italian troops occupied the city and the surrounding area. Mayor Greil's appeasement to the people of Innsbruck to surrender the city without rioting was successful. 5000 men had to find shelter in the starving and miserable city. Schools were turned into barracks. Although there were isolated riots, hunger riots and looting, there were no armed clashes with the occupying troops or even a Bolshevik revolution as in Munich.

Over 1200 Innsbruck residents lost their lives on the battlefields and in military hospitals, over 600 were wounded. Memorials to the First World War and its victims can be found in Innsbruck, particularly at churches and cemeteries. The Kaiserjägermuseum on Mount Isel displays uniforms, weapons and pictures of the battle. Streets in Innsbruck are dedicated to the two theologians Anton Müllner and Josef Seeber. A street was also named after the commander-in-chief of the Imperial and Royal Army on the Southern Front, Archduke Eugene. There is a memorial to the unsuccessful commander in front of the Hofgarten. The eastern part of the Amras military cemetery commemorates the Italian occupation.

Innsbruck's industrial revolutions

Innsbruck has always seen itself primarily as a city of trade, tourism, and academia. In reality, however, manufacturing and productive industries have played a significant role in its history. As early as the fifteenth century, a proto‑industrial form of production began to emerge from traditional crafts. Metalworking flourished in the booming residential city, driven by the construction boom and the demand for weapons and armour. A combination of factors made this possible: the city’s favourable transport connections, the availability of water power, Innsbruck’s political rise, the craftsmanship of its artisans, and access to capital under Maximilian all contributed to the development of necessary infrastructure. Bell founders and armaments manufacturers such as the Löffler family established workshops in Hötting, Mühlau, and Dreiheiligen that ranked among the leading enterprises of their time in Europe. Along the Sill Canal, mills and workshops harnessed water power as an energy source. Powder mills and silver smelting works were located in Silbergasse, today’s Universitätsstraße. In what is now Adamgasse, close to the city, a munitions factory once stood, which exploded in 1636.

The wealth generated by metalworking stimulated other sectors of the economy. By the early seventeenth century, around 270 businesses were operating in Innsbruck, providing employment for masters, journeymen, and apprentices. Although most of the population was still engaged in administration, trade and craft industries—and the money they generated—began to attract a new social stratum. This led to a redistribution within the city. Citizens and businesses gradually displaced officials and members of the aristocracy from the Neustadt. Many of the Baroque palazzi that now line Maria‑Theresien‑Straße were built during this period, while districts such as Dreiheiligen and St. Nikolaus developed into industrial and working‑class quarters. In addition to metalworking in the Silbergasse area, tanners, carpenters, wagon makers, builders, stonemasons, and other crafts associated with early industrialisation settled here.

Industrial development reshaped not only the social structure through the influx of new workers and their families, but also the physical appearance of Innsbruck. Workers, unlike peasants, were not subjects bound to a feudal lord, even if they remained subordinate to the strict authority of their employers. Entrepreneurs were not of noble birth, yet often possessed greater financial resources than the aristocracy. Traditional hierarchies still existed but began to show signs of strain. The new bourgeoisie introduced new fashions and dressed differently. Capital from outside flowed into the city. Housing and churches were built for the incoming population. The working‑class districts outside the city walls were viewed with suspicion by long‑time residents, not least because overcrowded conditions were believed to foster outbreaks of plague. Large workshops altered both the smell and soundscape of the city. Industrial sites were noisy, and smoke from furnaces polluted the air. Innsbruck had evolved from a small settlement at the Inn Bridge into a proto‑industrial town.

Growth was interrupted for several decades at the end of the eighteenth century by the Napoleonic Wars. Compared to other parts of Europe, the second wave of industrialisation arrived relatively late in Innsbruck. One reason was the delayed development of a functioning banking system. For devout Catholics, bankers were still regarded as “usurers and moneylenders,” and financial dealings were considered morally questionable. Without access to credit, however, large enterprises could not be established. Although the Tyrolean provincial government had founded the Banko as early as 1715 and a private bank operated in Herzog‑Friedrich‑Straße, it was only with the establishment of a branch of the savings bank that people no longer had to keep their money hidden at home. From around 1850 onwards, credit became available, enabling the creation of larger local enterprises. Traditional crafts—both urban guild-based workshops and seasonal rural production—came under pressure from modern industrial manufacturing. Modern factories emerged in St. Nikolaus, Wilten, Mühlau, and Pradl along the Mühlbach and Sill Canal. Many innovative entrepreneurs came from outside Innsbruck. In what is now Innstraße 23, Peter Walde, who had moved from Lusatia to Innsbruck, founded a business in 1777 producing goods derived from fats, such as tallow candles and soap. Eight generations later, Walde remains one of Austria’s oldest family businesses, and its historic headquarters—with its Gothic vaulted ceilings—still sells soaps and candles today. Franz Josef Adam, originally from the Vinschgau, established what became the city’s largest brewery in a former aristocratic residence. In 1838, the spinning machine arrived in Pradl via the Dornbirn firm Herrburger & Rhomberg, bringing textile production into the region. The company had acquired land along the Sill floodplain, where water power provided ideal conditions for operating heavy machinery. Alongside wool, cotton was now also processed.

As 400 years earlier, the Second Industrial Revolution fundamentally transformed both the city and the daily lives of its inhabitants. Districts such as Mühlau, Pradl, and Wilten expanded rapidly. Factories were often located directly within residential areas. Around 1900, more than twenty enterprises were still using the Sill Canal. The Haidmühle in Salurnerstraße operated from 1315 to 1907. A textile factory in Dreiheiligenstraße was also powered by the canal. Noise and emissions from machinery placed heavy burdens on residents, as described in a newspaper article from 1912:

“The installation of an explosion engine in the Hibler fig‑coffee factory near the main railway station has caused outrage among the residents of the surrounding district. The noise produced by this machine throughout most of the day is extremely disturbing and diminishes the value of nearby dwellings. The once highly sought-after garden rooms in hotels on Bahnhofplatz are now scarcely rentable. Even worse than the noise, however, is the smoke and stench produced by the new machine…”

Aristocrats who had relied too long on inherited wealth were increasingly forced to sell their estates to the rising bourgeoisie. For example, Palais Sarnthein—originally built in 1689—was later used by a weapons manufacturer and merchant, Johann Peterlongo. Some members of the aristocracy adapted successfully, investing their resources in industrial ventures. The growing demand for labour was met by former farmhands and landless peasants. While wealthy entrepreneurs built villas in Wilten, Pradl, and Saggen, and middle-class employees occupied urban housing, workers were often accommodated in dormitories or mass housing. Twelve-hour shifts in cramped, noisy, and polluted conditions placed heavy demands on labourers. Child labour was not restricted until the 1840s, and women earned only a fraction of men’s wages. Workers were often dependent on company-owned housing and lacked legal protections. Social security systems did not yet exist; those unable to work depended on charitable support from their home communities. It should be noted that these harsh conditions were not entirely new but evolved from rural life, where inequality, child labour, and precarious work had been common.

However, industrialisation did not only affect everyday material life. Innsbruck experienced the kind of gentrification that can be observed today in trendy urban neighbourhoods such as Prenzlauer Berg in Berlin. The change from the rural life of the village to the city involved more than just a change of location. In one of his texts, the Innsbruck writer Josef Leitgeb tells us how people experienced the urbanisation of what was once a rural area: 

“…a great many strangers, poorly dressed, crowded into growing housing blocks, filling the streets morning, noon, and evening as they went to and from work… faces pale and prematurely aged, lacking individuality in posture, speech, and clothing—no longer individuals, but a uniform, endlessly repeatable urban working class… The railway station and the gasworks seemed to be the core of this new and profoundly alien landscape.”

After 1848, many Innsbruck residents experienced a process of “bourgeoisification.” Stories of upward mobility through diligence, talent, and opportunity became more common. Notable examples still in existence include the Tyrolean glass painting workshop, the Hörtnagl food business, and the Walde soap factory. Successful entrepreneurs came to occupy roles once held by the landed nobility, forming вместе with academics a new influential social class. Even workers experienced a degree of bourgeois emancipation. Unlike peasants bound to feudal lords, they now received wages instead of subsistence and gained some autonomy over their private lives. Together with the many academics, they formed a new social class that increasingly gained political influence. As early as 1851, Beda Weber remarked approvingly: “Their social circles are unforced; one already senses something distinctly metropolitan, something not easily found elsewhere in Tyrol.”

The workers also became bourgeois. While the landlord in the countryside was still master of the private lives of his farmhands and maidservants and was able to determine their lifestyle up to and including sexuality via the release for marriage, the labourers were now at least somewhat freer individually. They were poorly paid, but at least they now received their own wages instead of board and lodging and were able to organise their private affairs for themselves without the landlord's guardianship. 

However, the downside of this newly gained autonomy became particularly apparent in the early decades of industrialisation. There was little state infrastructure for healthcare or family support. Health insurance, pensions, retirement homes, and childcare facilities did not yet exist; previously, these functions had largely been fulfilled within extended rural families. In working-class districts, unsupervised children were a common sight during the day—especially the youngest, who were not yet subject to compulsory schooling. In response, a women’s association was founded in 1834 following an appeal by the Tyrolean provincial governor. It established childcare institutions in working-class districts such as St. Nikolaus, Dreiheiligen, and Angerzell (today’s Museumstraße). Their aim was not only to keep children off the streets and provide them with food and clothing, but also to instill manners, modest behaviour, and moral discipline. Under strict supervision, caretakers ensured “cleanliness, order, and obedience,” thereby providing at least a basic level of care. The former childcare institution in Paul‑Hofhaimer‑Gasse behind the Ferdinandeum still exists today. The neoclassical building now houses a Caritas integration kindergarten and a daycare center for employees of the State of Tyrol.

Innsbruck never became a traditional industrial working‑class city. Even so, a significant labour movement—such as that found in Vienna—never truly developed in Tyrol. While there were Social Democrats and a small number of Communists, the working class remained too small to exert substantial political influence. May Day marches, for example, are attended by many primarily for inexpensive food and free beer rather than political engagement. More broadly, there are few memorial sites dedicated to industrialisation and the achievements of the working class. Only in places such as St.-Nikolaus-Gasse or in some tenement buildings in Wilten and Pradl have structures survived that offer a glimpse into the everyday life of Innsbruck’s workers.