Looking up from Innsbruck toward the Nordkette, one notices a striking structure: a yellow, somewhat bulky-looking cube situated on the plateau nearly 300 meters above the city. Today, hikers, mountain bikers, and tourists gather there to enjoy majestic views of the surrounding peaks and to wait for the cable car taking them to the Seegrube and the Hafelekar. In the early 20th century, however, this area was home to a kind of artificial wonderland for affluent travelers as well as an exclusive planned community. What Dubai accomplished in the 21st century with its fantastical tourism project The Palm had already been attempted on Innsbruck’s Hungerburg more than a century earlier—indeed, the history of its creation reaches back even further.
The journey from the no‑man’s‑land between the formerly independent municipalities of Hötting and Mühlau to a popular tourist hotspot was a long one. For centuries, the area stretching from Gramartboden in the west across the quarry below it to Mühlau in the east was largely undeveloped forestland. The steep, pale rock formations gave the region the field name Grauenstein (“grey rock”). In 1840, after clearing some of the forest, Joseph von Attlmayr—owner of Weiherburg Castle—purchased significant portions of land on the plateau overlooking the city. A shrewd businessman, Attlmayr was already operating part of his residence as a lodging establishment.
According to legend, while standing above the quarry and looking across the valley toward Heiligwasser, he struck the ground with his walking stick. When water emerged from the soil, he decided to dedicate the site to the Virgin Mary and the miraculous water. He piously named the farmstead he built there Mariabrunn. Attlmayr leased the building as an inn, laying the foundation for the Hungerburg’s rise as a beloved holiday and excursion destination. Another legend claims that the food served there was so poor that locals mockingly called the place Hungerburg (“Hunger Fortress”), but the name actually predates the inn’s opening.
In the second half of the 19th century, tourism became an important economic sector in Innsbruck. The Hungerburg—blessed with its supposedly health‑giving air at over 800 meters above sea level and its panoramic view—had great potential, but with no accessible road, it could only be reached on foot. Wealthy travelers of the era arrived with heavy luggage and stayed for weeks. It took a visionary pioneer to unlock the area’s potential, and this figure was the Kaiserjäger officer Sebastian Kandler (1863–1928).
Before becoming an early tourism entrepreneur, Kandler had led an eventful career. He joined the military at 18 and later worked in the canteen of the Klosterkaserne. In 1902, he built what is now Villa St. Georg in the Saggen district and opened the restaurant Klaudia. After just a year, he sold it and purchased the Mariabrunn estate from Attlmayr’s descendants. Kandler didn’t just see the Hungerburg’s potential—he actively developed it. He expanded the Hotel Mariabrunn in an exotic mixture of architectural styles, giving it the appearance of a small castle. Under his direction, more hotels were built: Villa Karwendel, Villa Felsen, and Villa Kandlerheim. Since the construction of villas and cottage-style homes had been banned in the Saggen since 1898, the new trendy hillside district attracted wealthy citizens seeking their dream of an exclusive single-family residence.
To make the Hungerburg appealing to visitors, Kandler also created infrastructure. He transformed the steep path from Weiherburg—once climbed by Emperor Ferdinand in 1848—into the safe, easily accessible Wilhelm‑Greil promenade. The Café Bahnhof at the Hungerburgbahn mountain station, the Karwendelhof, and the Waldschenke provided refreshments. The crowning achievement of his efforts was the opening of the Hungerburg Railway in 1906. Starting at the Kettenbrücke in Saggen, the spectacular line connected the city to the upscale hillside district. From downtown, one could now ascend effortlessly to the plateau—spending several weeks as a wealthy tourist or a few hours as a day‑trip visitor, elevated physically and socially above the city.
The second major investor in Hoch‑Innsbruck was Franz Schwärzler, who had acquired one of the exclusive villas on the Hungerburg. A dynamic businessman, he didn’t stop at hotels or his Tyrolean Specialty House, where visitors could purchase Tyrolean arts, crafts, and local products as souvenirs. In 1911, he developed the idea of creating an artificial lake in the former Spörr quarry. Together with his brother, he began the ambitious project in February 1912. Above the 3,500 m² lake, they constructed a medieval-style tower with a viewing terrace and a rocky promenade. On August 4, Mayor Wilhelm Greil and the imperial‑royal governor of Tyrol, Markus Freiherr von Spiegelfeld, officially opened the attraction.
In summer, swimmers and would-be captains in rowboats filled the lake; in winter, it became an ice-skating rink. Its banks featured not only an artificial cave—heightening the Alpine romanticism—but also the Hotel Hungerburgseehof. At its beachfront tables, aristocrats from the old world and the nouveau riche of the international jet set drank fine wines and champagne. Although the remote Hungerburg hosted only a handful of homes and hotels, a gendarmerie post was established to protect its affluent residents and visitors.
With the outbreak of World War I, the exclusive spectacle came to an abrupt halt. Like many who had invested in luxury ventures or war bonds, Kandler and Schwärzler lost their fortunes. Schwärzler’s widow was forced to sell the Seehof, which later served the Social Democratic Party, the Fatherland Front, and eventually—under National Socialism—as an elementary school. Kandler sold his Hotel Mariabrunn to an industrialist from Vorarlberg. His final years resembled his youth: he spent his days in the Halleranger, desperately searching for silver.
The Hungerburg received new momentum with the construction of the Höhenstraße mountain road. As the economy recovered in the mid‑1920s and major projects resumed, the long‑planned road connection—independent of the Hungerburgbahn—was finally realized. Builder Fritz Konzert had already proposed a route in 1906, while Schwärzler, at the height of his imaginative endeavors, had also envisioned a road in 1911. The Höhenstraße, winding from Hötting Church through what is now a densely developed area and up to the Hungerburg in several switchbacks over 3.5 km, opened in 1930 after a little more than a year of construction under Viktor Berger.
Not only was the Hungerburg now linked to Innsbruck by road; with the incorporation of Hötting and Mühlau in 1938, it officially became part of the city. The district emblem near the cableway, the Gasthaus zur Linde, and the Seehof commemorates the Hungerburg’s origins, combining the old Hötting church tower, Mühlau’s millwheel, and the pillars of the original Hungerburgbahn in the Inn River at Saggen.
But what exactly is the striking yellow building that catches every eye from the valley? It is the former Hotel Mariabrunn, built by Kandler. In 1930, parts of the late‑historicist building burned down, and its new owner commissioned young rising star architect Siegfried Mazagg to redesign it completely. The cubic, asymmetrical elements recall contemporary works of New Objectivity architecture, such as the municipal indoor pool. In 1988, brothers Hubert and Michael Prachensky redesigned the interior into residential flats while preserving Mazagg’s exterior. The inscription Mariabrunn is still clearly visible on its western side.
Today, the futuristic mountain station of the Hungerburgbahn—designed by Iranian architect Zaha Hadid—dominates the district. The square in front of it, overlooking the Inn Valley and surrounding mountains, is named after Innsbruck mountaineer Hermann Buhl (1924–1957). Little remains of the turn-of-the-century fantasyland envisioned by Kandler and Schwärzler during the optimistic Belle Époque. The observation tower still rises above the now-dry former lake; the former Hotel Seehof houses offices of the Chamber of Labour. Despite heavy postwar development, several buildings from the early 1900s have survived. The villa beside the Theresienkirche, with its patriotic red-and-white shutters, resembles the Ottoburg in the Old Town. The façade of Gasthaus zur Linde—once Villa Tiroler Haus and part of Schwärzler’s empire—still features the legend of Frau Hitt, recalling the days when a kind of Tyrolean Disneyland flourished on the Hungerburg.
Perhaps it is fitting that this tale of hubris and impermanence is the story that survived in Hoch‑Innsbruck. Today, the remarkable building in late‑monarchy Tyrolean Heimatstil houses a kindergarten. And the two pioneering tourism entrepreneurs, Kandler and Schwärzler, were ultimately right: the Nordkette is a hotspot. The crowded buses, funiculars, and gondolas carrying thousands of sightseers, hikers, skiers, and bikers to Hoch‑Innsbruck every day prove it.