Villa Blanka & Voliere
Weiherburggasse 31
Worth knowing
One of the most beautiful views over the city can be enjoyed from Innsbruck’s tourism school, Villa Blanka. Where young people today prepare for careers in tourism, the estate of the Innsbruck artist Edgar Meyer (1853–1925) stood in the 19th century. In 1882, the landscape painter moved into his villa high above Innsbruck. Meyer, like his residence, was an interesting specimen of Innsbruck’s 19th-century high society. As the son of a presumably only moderately successful merchant—yet a respected member of the Tyrolean parliament and among the liberal urban elite—he was able to devote himself to art and study in Düsseldorf. After study visits in Germany and Italy, the later not only artistically gifted but also politically conspicuous eccentric returned to Innsbruck in his twenties. With the financial support of his first wife’s fortune, he had an estate planned that would have done honor to the high nobility of the late monarchy. The construction company Huter & Söhne conjured up a castle complete with tower, bay windows, majestic staircase, and fountain within a park complex that towered proudly above the city. After only a few years, however, the landscape painter had to part with his luxurious domicile. An affair with the daughter of a Munich wine merchant was followed by divorce and thus the loss of the financial foundation that had made the construction possible. After several changes of ownership, the villa found no buyer during the economic crisis. In 1935, the Innsbruck municipal council was able to acquire the property thanks to financial support from the savings bank. The park was redesigned and opened to the public. The building was leased as a café to supplement the empty municipal coffers of the interwar period. Its existence as a leisure facility did not last long. During the Nazi era, the building first served the National Socialist Women’s League as a training center for “music and ceremonial design,” and later as a training facility for the hospitality industry. After the war, the Province of Tyrol leased the estate to establish a vocational school for future tourism professionals. Tourism was to regain its former strength, built on well-trained chefs, waiters, and hoteliers. Heinrich Menardi III., son of the Tyrolean tourism pioneer of the same name and himself a successful tourism entrepreneur as owner of the former horse-drawn carriage company and bus operation, recognized as president of the Tyrolean Chamber of Commerce the need for qualified personnel and modernization of the industry. After the venerable Villa Blanka no longer met the requirements, a modern school building was erected in 1967 on the site of the grand structure according to plans by Hubert Prachensky. A small arch and two stone benches in the well-kept garden in front of the modern new building still recall the old Villa Blanka. A pavilion with a stone floor and bronze dome stands somewhat secluded at the edge of the grounds.
An interesting relic from the interwar period is the aviary on the grounds of Villa Blanka. The association Tyrolean Ornithological Institute As part of the opening of the park, he built a modern bird enclosure using the savings bank’s fund. The smooth and round shape of the cages with the cubic central sections is a typical example of the modern architecture of the 1930s in miniature. Architect Siegfried Thurner, who had also designed the Theresienkirche on the Hungerburg, planned three open areas with five meters in length and three meters in height, which are interconnected by heated interior spaces. The individual areas were intended to present native birds from the Niederungszone, the Mittelgebirge and the Hochgebirge. Visitors to the park would thus be able to view native birds thanks to the elaborate interior design in a habitat as natural as possible. The aviary can be considered the seedbed of the Alpine Zoo founded in 1962. The selection of the birds that presented themselves to the visitor over the decades is interesting. In the early years of the young Republic of Austria, alpine and native animals were the predominant species; however, the taste changed during the 1990s and 2000s towards exotic parrots, before the aviary was empty for several years in 2005. Since 2022, among others, hornbills have populated the enclosure. These birds, originally native to Pakistan, Southeast China, and Sri Lanka, have been resident in the Hofgarten in Innsbruck since 1978, after a couple fled from a villa in Saggen. Thanks to abundant feeding by delighted passersby in the Hofgarten and a warm winter enclosure under the roof of the Congress House, the number of these birds increased to up to 30 specimens in the 1990s. The renovation of the Congress House and the disappearance of the winter roost cost many of the exotic birds their lives, before the remaining exotics found a new home on Villa Blanka. Edgar Meyer, the builder of the old Villa Blanka, would probably not have liked this diversity of foreign species. The artist publicly expressed his German nationalist and antisemitic worldview as a political actor and speaker in his later years, as in an article by Innsbrucker Nachrichten about „The Anti-Semites Assembly in Innsbruck“It read: “from February 22, 1920”:
“…Professor Edgar Meyer mentioned that about 50 years ago there were only seven Jewish families in Innsbruck, who, unmolested by anyone, led a peaceful existence. Today, he said, things had changed completely. Not only in Germany and Austria, but also in Tyrol, an overbearing Jewry had spread and corrupted public morals. He then described the pernicious influence of the Jewish press, characterized Jewish subversive activity in the state and in the army as the cause of the collapse in our country and in Germany, and lamented that today more than ever the Jew ruled….”
Tourism: From Alpine summer retreat to Piefke Saga
In the 1990s, an Austrian television series caused a scandal. Die Piefke Saga, written by the Tyrolean author Felix Mitterer, portrayed in four darkly humorous and revealing episodes the relationship between the German tourist family Sattmann and their hosts in a fictional Tyrolean holiday resort. Despite all justified criticism of modern tourism and its sometimes extreme excesses, one should not forget that tourism in the nineteenth century was an important driving force for the development of Innsbruck and its surroundings—not only economically. The first travellers to visit Innsbruck were pilgrims and “business people” of the early modern period. Merchants, journeymen on their travels, officials, soldiers, entourages of visiting nobility, skilled labourers, miners, clergy, pilgrims, and scholars were the earliest “tourists” attracted to the city between Italy and the German lands. Travel was expensive, dangerous, and arduous. Moreover, many subjects were not permitted to leave their place of origin without the consent of their feudal lord or abbot. Those who travelled usually did so on foot. Although Innsbruck’s inns and taverns profited from travellers as early as the Middle Ages and the early modern period, tourism in the modern sense did not yet exist. This began only when a few eccentrics were first drawn to mountain peaks. For this to happen, not only was a growing middle class required, but also a new perception of the Alps. For a long time, mountains had been regarded purely as a threat. It was primarily the British who, having explored the world’s oceans, now sought to conquer its mountain ranges as well. From the late eighteenth century onward, during the Romantic period, travel accounts began to spread the idea of the natural beauty of the Alps. The first foreign-language travel guide to Tyrol, Travels through the Rhaetian Alps by Jean François Beaumont, appeared in 1796. In addition to the alpine scenery, it was also the “wild and exotic natives” of Tyrol that fascinated international audiences. The bearded rebel Andreas Hofer, who had managed to challenge Napoleon’s army with a peasant force, attracted as much attention in Britain—the traditional enemy of France—as among German nationalists north of the Alps, who saw in him a kind of proto-German figure. Tyroleans were perceived as a stubborn, archetypal, and untamed people, comparable to the Germanic tribes under Arminius who had once resisted the Roman Empire. Descriptions of Innsbruck by authors such as Beda Weber (1798–1858), along with other travel accounts in the rapidly expanding press landscape, helped shape an attractive image of the city.
The next step was to make the wild Alpine environment accessible to a growing number of tourists who wished to emulate early adventurers, even if their willingness to take risks and their physical fitness fell short. In 1869, the German Alpine Club established a section in Innsbruck, following the relatively unsuccessful founding of the Austrian Alpine Club in 1862. Driven by the Greater German idea shared by many members, the two associations merged in 1873. To this day, the Alpine Club retains a largely bourgeois character, while its social-democratic counterpart is the organisation Naturfreunde. The network of hiking trails expanded, as did the number of mountain huts capable of hosting guests. As a transit region, Tyrol already possessed numerous mule tracks and footpaths that had existed for centuries and now formed the basis for alpine tourism. Small inns, farms, and stations along postal routes served as accommodation. Key figures such as the Tyrolean theologian Franz Senn (1831–1884) and Adolf Pichler (1819–1900) were instrumental in surveying Tyrol and creating maps. Contrary to popular belief, the Tyroleans were not born mountaineers but had to learn how to master the alpine environment; previously, mountains had been viewed mainly as dangerous obstacles in agricultural life. The Alpine clubs also trained mountain guides. Around the turn of the century, skiing began to gain popularity alongside hiking and mountaineering. Ski lifts did not yet exist; to climb mountains, skins were attached to skis—a practice still used in ski touring today. Only from the 1920s onward, with the construction of cable cars to the Nordkette and Patscherkofel, did a wealthier clientele begin to enjoy the modern luxury of mechanised mountain access.
This development required new hotels, cafés, inns, shops, and modes of transport to meet the needs of visitors. Guests accustomed to running water and telephones in cities like London or Paris were not willing to accept basic conditions such as outdoor toilets. Inns of the first and second class were suitable for transit travellers but not equipped for more discerning tourists. Until the nineteenth century, innkeepers in Innsbruck and the surrounding villages belonged to the upper middle class in terms of income, but their profession was not considered particularly prestigious. Many were farmers who supplemented their income by serving food and drink. As local meeting points and hubs in postal and goods networks, inns were centres of information, yet innkeeping did not carry the status of a guild profession or bourgeois occupation. This changed with the professionalisation of tourism. Entrepreneurs such as Robert Nißl, who acquired Büchsenhausen Castle in 1865 and transformed it into a brewery, or Johann Gruber of the inn Zum Riesen Haymon, invested in tourism infrastructure. Former aristocratic estates such as Weiherburg were converted into inns and hotels. In Innsbruck, the true transformation did not occur on the barricades of 1848 but later, within the tourism sector, as ambitious citizens replaced aristocrats as owners of estates.
The Österreichischer Hof, opened in 1849, dominated early modern hospitality but was not yet a true grand hotel. That distinction only came with the opening of the Grand Hotel Europa in 1869. In 1892, the Habsburger Hof followed, offering modern comforts such as electric lighting—a sensation at the time. Hotels like the Kaiserhof and Arlberger Hof were located near the railway station, which at the time represented the centre of modern urban life rather than the congested traffic hubs of today.
Visitor numbers grew steadily. Shortly before the First World War, Innsbruck recorded around 200,000 guests annually. A report from June 1896 noted:
“Tourism in Innsbruck in the month of May amounted to 5,647 persons, including 2,763 from Austria-Hungary, 1,974 from the German Empire, 282 English, 65 Italians, 68 French, 53 Americans, 51 Russians, and 388 from various other countries.”
In addition to the sheer number of travellers influencing life in the small town of Innsbruck, it was also the international character of its visitors that gradually gave the city a new face. Beyond purely tourist infrastructure, general modern developments were also accelerated. Wealthy guests could hardly be expected to frequent inns with cesspits behind the building. While a sewage system would inevitably have been built sooner or later, the economic importance of tourism enabled and accelerated the allocation of funds for the major infrastructure projects of the turn of the century. This transformation affected not only the city’s appearance but also the everyday lives and working conditions of its inhabitants. Enterprising individuals such as Heinrich Menardi succeeded in expanding the value chain by offering paid leisure activities in addition to accommodation and food. In 1880, he founded the carriage hire and later automobile rental service Heinrich Menardi for excursions into the Alpine surroundings. Initially using horse-drawn carriages, and after the First World War buses and cars, affluent tourists were transported as far as Venice. The company still exists today and is now headquartered in the Menardi building at Wilhelm‑Greil‑Straße 17, opposite Landhausplatz, although it has since shifted from transport and trade to the more lucrative real estate sector. Local retail also benefited from the affluent international clientele. By 1909, there were already three dedicated tourist equipment shops in the city, alongside the fashionable department stores that had opened just a few years earlier.
Innsbruck and its surrounding areas also became known for spa tourism—the precursor of today’s wellness industry—where wealthy guests recovered from a wide range of ailments in an alpine environment. Spa facilities existed in Egerdach near Amras, in Mentlberg, and in Mühlau. Establishments such as the Igler Hof (then the Grand Hotel Igler Hof) and the Sporthotel Igls still retain some of the charm of that era. Michael Obexer, founder of the spa resort in Igls and owner of the grand hotel, was a pioneer of tourism. Although these facilities never achieved the international fame of major spa destinations such as Bad Ischl, Marienbad, or Baden near Vienna—as evidenced by historical photographs and postcards—the treatments offered, including brine baths, steam therapies, gymnastics, and even “magnetism,” corresponded to what was considered state of the art at the time and still partially resonates in today’s wellness practices. Perhaps the most spectacular tourism project Innsbruck ever experienced was “Hoch‑Innsbruck,” today known as the Hungerburg. Not only the funicular railway and hotels were built there; even an artificial lake was created after the turn of the century to attract visitors.
One of the former landowners in the Hungerburg area and a pioneer of Innsbruck tourism, Richard von Attlmayr, played a key role in the predecessor organisation of today’s tourism association. Since 1881, the Innsbruck Beautification Association had been concerned with meeting the growing needs of visitors. The association developed walking and hiking paths, installed benches, and opened up hard-to-access areas such as the Mühlauer Gorge and the Sill Gorge. The distinctive green benches along many paths still serve as a reminder of this organisation, which continues to exist today. Seven years later, in 1888, those benefiting from tourism in Innsbruck founded the Commission for the Promotion of Tourism, the predecessor of today’s tourism board. Through joint efforts in marketing and quality assurance among accommodation providers, businesses hoped to further stimulate tourism.
“Each year the number of overseas pilgrims visiting our country and its glacier-crowned mountains increases, much to the annoyance of our friendly Swiss neighbours, and many a fine dollar is left behind. The English are beginning to find Tyrol just as interesting as Switzerland, and the number of French and Dutch visitors spending the summer here grows year by year.”
Postcards became the first mass-market “influencers” in the history of tourism. Many businesses produced their own postcards, and publishers created countless images of the city’s most popular sights. It is striking what was considered worth seeing at the time. Unlike today, it was primarily the modern achievements of the city that were depicted: the Leopold Fountain, the city café near the theatre, the chain bridge, the cog railway to the Hungerburg, or the Stefansbrücke (opened in 1845), a stone arch bridge crossing the Sill. Andreas Hofer also served as an effective testimonial on postcards: the Schupfen inn, where he had established his headquarters, and the Bergisel with the large Andreas Hofer monument were popular motifs.
In 1914, Innsbruck had 17 hotels attracting visitors, supplemented by summer and winter holidaymakers in Igls and the Stubai Valley. The First World War abruptly brought this first wave of tourism to an end. Just as tourism began to recover in the late 1920s, the global economic crisis and Hitler’s 1,000-mark travel restriction in 1933—introduced to pressure the Austrian government into lifting the ban on the Nazi Party—dealt further blows.
It took the economic boom of the 1950s and 1960s to revive tourism in Innsbruck after the destruction. Between 1955 and 1972, overnight stays in Tyrol increased fivefold. Following the hardships of the war years and the reconstruction of Europe’s economy, tourism became a stable source of income for Tyrol and Innsbruck, extending even beyond official hotels and guesthouses. Many Innsbruck families crowded more tightly into their already small apartments in order to rent out beds to foreign guests and supplement their income. Tourism not only brought foreign currency but also enabled locals to develop a new sense of identity, both internally and externally. At the same time, increasing prosperity allowed more Innsbruck residents to travel abroad themselves. The beaches of Italy became particularly popular destinations. Former wartime enemies thus became guests and hosts to one another.
Innsbruck and National Socialism
In the 1920s and 30s, the NSDAP also grew and flourished in Tyrol. The first local group in Innsbruck was founded as early as 1923.„Der Nationalsozialist - Combat Gazette for Tyrol and Vorarlberg“In 1933, the NSDAP also experienced a meteoric rise in Innsbruck with the wind of change from Germany. The modernity of the party and the opportunities for advancement it offered appealed to young, ambitious people. The newness, the clearing away of old hierarchies and structures such as the Catholic Church, and the general upheaval into a new era were powerful attractions. Workers, employees, and entrepreneurs alike yearned for the economic boom, also for the weakening of Austria, which in Germany had massively reduced the unemployment figures. Academics, however, saw in the Greater German Reich the political goal of their dreams. The democratic republic was a disgrace to conservative elites. Those who were already at the top yearned for the times before universal suffrage, when Social Democrats had nothing to report. To this end, the new „German Volkskörper“ promised many of the people who remained on the road a glorious future in an egalitarian community similar to the Social Democrats. The promise, the German-speaking people of South Tyrol Home to the realm To win over the public and thus to eliminate the injustice of the coal tax limit was something that everyone was happy to hear. Although the National Socialists could only obtain 2.8% of the votes in their first attempt at the Innsbruck municipal election in 1921, in the elections of 1933 they already had 41%. Not only Hitler’s election as Reich Chancellor in Germany, but also campaigns, torch marches, donation drives and all kinds of events helped the party, which was banned in Austria from 1934 onwards, achieve this result. Nine members of the party, including the future mayor of Innsbruck Egon Denz and Gauleiter Franz Hofer, were elected to the municipal council.
When Anschluss of Austria to Germany took place in March 1938, civil war-like scenes occurred in Innsbruck. Over 1800 Innsbruckers were members of the SA, who had their headquarters at Bürgerstraße 10. Already in the run-up to the invasion, there were frequent marches and demonstrations by the National Socialists after the party’s ban had been lifted. Even before Federal Chancellor Schuschnigg gave his final speech to the people before handing over power to the National Socialists with the words „God bless Austria“On March 11, 1938, the National Socialists had already gathered in the city center to celebrate the advance of the German troops. The police were partly weighed down by the unrest of the organized demonstrations; at other times, they stood powerless in the face of the commotion. Although Landhaus and Maria-Theresien-Straße were cordoned off and secured with machine-gun positions, there was no question of the executive authorities intervening. „One people - one empire - one leader“And that Horst-Wessel-Lied They toured the city. The threat of German troops and the advance of SA troops removed the last doubts. More and more the enthusiastic population joined in. At the Tyrolian country house, which was then located in Maria-Theresienstraße, as well as at the provisional headquarters of the National Socialists in the Gasthaus Old Innsprugg, The swastika flag was hoisted. The coup, along with the arrest of known troublemakers and the official replacement of political officials, took place overnight. On March 12, thousands of Innsbruckers received the German military with frenzied enthusiasm. To ensure demonstrative hospitality towards the National Socialists, the new mayor Egon Denz paid each worker a weekly wage. On April 5, Adolf Hitler personally visited Innsbruck to be celebrated by an enthusiastic crowd as a promising leader. Mountain fires in the form of swastikas were lit on the Nordkette. The referendum on April 10 resulted in over 99% approval for Austria to join Germany. After the economic crisis of the interwar period, the economic crisis, and the governments under Dollfuss and Schuschnigg, the people were tired and wanted change. What kind of change was less important at first than the change itself. The Wehrmacht and industry offered young people a perspective, even those who had little to gain from the ideology of National Socialism itself. The unemployment rate actually fell rapidly after Anschluss from just under 25 to under three percent. That there were recurring outbreaks of violence was not unusual for the interwar period in Austria anyway. Unlike today, democracy was nothing that anyone could have gotten used to in the short period of time between the monarchy in 1918 and the dissolution of parliament under Dollfuss in 1933, a period characterized by political extremes. What does not actually exist in people's minds does not have to be eliminated.
Tyrol and Vorarlberg were combined into a single Reichgau with Innsbruck as its capital. Although National Socialism was increasingly viewed with skepticism by a large part of the population over time, there was hardly any organized or even armed resistance; the Catholic resistance was also weak. OE5 And the Left in Tyrol was not strong enough. Unorganized subversive behavior by the population, especially in the rural communities around Innsbruck, was sporadic. The power structure dominated people’s everyday lives to an extent that was all-encompassing. Many workplaces and other amenities of life were tied to at least an outwardly loyal attitude towards the party. Although most of the population was spared imprisonment, the fear of it was omnipresent. The regime under Hofer and Gestapo chief Werner Hilliges exerted great effort in suppressing it. The number one enemy of the regime was the clergy; the Catholic Church was therefore fought against at all levels. Catholic schools were converted, youth organizations and clubs were banned, monasteries were closed, religious instruction was abolished, and a church tax was introduced. Particularly persistent priests like Otto Neururer were sent to concentration camps. Local politicians such as the later mayors of Innsbruck, Franz Greiter and Anton Melzer, who lost an arm in the First World War for God, the Kaiser and the fatherland, had to flee or were arrested. Even a cursory summary of the violence and the crimes against the Jewish population, the clergy, politically suspect civilians and prisoners of war would go beyond the scope. In the Innsbruck clinic, disabled people and people not considered to be of value by the system, such as homosexuals, were forcibly sterilized. In 1941, the Reichenau labor camp was established in the Rossau near the construction site of Innsbruck. Approximately 120 people died in this barracks camp from illness, poor conditions, work accidents or executions. The mostly Jewish, Russian or Italian forced laborers were sent to the Messerschmitt factories in Kematen and to the many construction sites such as the construction of the South Tyrolean settlements Or the tunnel used to protect against air attacks in the south of Innsbruck. The sites commemorating the time of National Socialism are scarce. The most striking monument is probably the Tyrolean manor house with the Liberation Memorial. A bronze plaque stands at the Old University in Herrengasse, reminding that the Gestapo once had its headquarters here, where suspects were interrogated under torture, severely mistreated and sometimes beaten to death with fists. The university courtyard and a small column at the southern entrance of the clinic were also designed in memory of the darkest chapter in Austria’s history. A memorial park for the Reichenau labor camp was erected in Rossau.
Klingler, Huter, Retter & Co: master builders of expansion
The final decades of the 19th century became known in Austrian history as the Gründerzeit (Founders’ Era). After the economic crisis of 1873, the financial situation recovered and an unprecedented construction boom began. Innsbruck also established a modern banking system. Financial institutions such as the Savings Bank founded in 1821 and the Creditanstalt, whose building erected in 1910 still towers over Maria-Theresien-Straße like a small palace, made it possible to obtain loans, without which entrepreneurship and commerce as we know them today would not have been possible. In some cases, these financial institutions even acted as developers themselves. Between 1880 and 1900, Innsbruck’s population grew from 20,000 to 26,000 inhabitants, while Wilten, incorporated into the city in 1904, even tripled its population from 4,000 to 12,000. The number of buildings increased from 600 to more than 900. Most of them, unlike previous buildings, were multi-story apartment houses. Infrastructure was also modernized. Gas, running water, and electricity became part of everyday life for an increasing number of people. These buildings represented the new society. Entrepreneurs, professionals, employees, and workers had different needs than the legally dependent subjects of previous centuries. The urban lifestyle demanded apartments with several rooms and open spaces for recreation after working hours. Apartment buildings made a modern lifestyle possible even for people who did not own property. Unlike the rural regions of Tyrol, where farming families lived together with servants in farmhouses as part of an extended kinship community, life in the city was already quite close to our present-day understanding of family life. Although the upper middle class had not yet surpassed the nobility, it had reduced the gap considerably and, through its new position on the municipal council, was able not only to commission private building projects but also to decide on public construction projects. The old city hospital in the center of town was replaced by a modern hospital in the west; Sieberer’s orphanage and retirement home were established in Saggen, and a new urban center emerged around the railway station.
The forty years preceding the First World War were a gold rush era for the construction industry. The architecture of the buildings reflected the worldview of their owners. Master builders often assumed several roles and frequently replaced architects altogether. Most clients had very clear ideas about what they wanted. They were not seeking breathtaking new creations but rather copies of or adaptations based on existing buildings. In keeping with the spirit of the age, Innsbruck’s master builders designed structures according to the wishes of their financially powerful clients in the styles of Historicism, Classicism, and the Tyrolean Heimatstil. The style chosen for a home was often not merely an aesthetic decision but also an ideological statement by the owner. Liberals generally preferred Classicism, while conservatives were drawn to the Tyrolean Heimatstil. Whereas the Heimatstil presented itself in a Neo-Baroque form with abundant paintings, clear forms, statues, and columns were characteristic elements of Classical-inspired architecture. In what was sometimes a rather wild mixture of styles, people realized their ideas of classical Greece and ancient Rome. Not only railway stations and public buildings but also large apartment buildings, entire streets, churches, and even cemeteries were built along former country roads in this design. Academics—and those wishing to appear as such—demonstrated their fascination with antiquity through neoclassical façades. Catholic traditionalists commissioned murals depicting saints and scenes from Tyrolean history on their Heimatstil houses. While Neoclassicism predominates in Saggen and Wilten, the district of Pradl is largely characterized by conservative Heimatstil architecture. For a long time, many architectural experts looked down upon the tastes of social climbers and the newly rich. Heinrich Hammer wrote in his standard work Art History of the City of Innsbruck:
"Of course, this first rapid expansion of the city took place in an era that was unfruitful in terms of architectural art, in which architecture, instead of developing an independent, contemporary style, repeated the architectural styles of the past one after the other."
The era of grand villas, which imitated the aristocratic residences of former times with a bourgeois touch, came to an end after several exuberant decades simply because space became scarce. Further development of the city with detached houses was no longer possible. Even today, the area around Falkstraße, Gänsbachstraße, and Bienerstraße is known as Villensaggen, while the areas further east are referred to as Blocksaggen. Wilten and Pradl, however, never experienced this kind of development. Nevertheless, in their gold-rush enthusiasm, developers sealed ever more land with construction. In 1907, Albert Gruber delivered a warning speech about this growth, cautioning against unchecked urban expansion and land speculation.
"It is the most difficult and responsible task facing our city fathers. Up until the 1980s (note: 1880), let's say in view of our circumstances, a certain slow pace was maintained in urban expansion. Since the last 10 years, however, it can be said that cityscapes have been expanding at a tremendous pace. Old houses are being torn down and new ones erected in their place. Of course, if this demolition and construction is carried out haphazardly, without any thought, only for the benefit of the individual, then disasters, so-called architectural crimes, usually occur. In order to prevent such haphazard building, which does not benefit the general public, every city must ensure that individuals cannot do as they please: the city must set a limit to unrestricted speculation in the area of urban expansion. This includes above all land speculation."
A handful of master builders, together with the Innsbruck Building Authority, guided this development. If Wilhelm Greil can be called the mayor of Innsbruck’s expansion, then the Vienna-born Eduard Klingler (1861–1916) certainly deserves the title of its architect. As a public official and master builder, Klingler left a profound mark on Innsbruck’s cityscape. He began working for the Province of Tyrol in 1883. In 1889 he joined the municipal building authority, which he headed from 1902 onward. Among the projects attributed to Klingler as head of the building authority are the Commercial Academy, the Leitgeb School, Pradl Cemetery, the Dermatological Clinic within the hospital complex, the Municipal Kindergarten on Michael-Gaismair-Straße, the Train Barracks (today a residential building), the Market Hall, and the Tyrolean State Conservatory. One particularly noteworthy Heimatstil building designed by him is the Ulrich House on Bergisel, which today serves as the headquarters of the Old Kaiserjäger Club.
The most important construction company in Innsbruck was Johann Huter & Sons. Johann Huter took over his father’s brickworks. In 1856 he acquired the company’s first property, the Huter Grounds, on Innrain. Three years later the first business headquarters was established on Meranerstraße. The company’s official founding came in 1860 when it was registered together with his sons Josef and Peter. Like many of its competitors, Huter & Sons saw itself as a full-service provider. The company included its own brickworks, cement factory, carpentry shop, metal workshop, design office, and construction firm. By the outbreak of the First World War, it employed more than 700 people. In 1906/07, the Huter family built their residential and business headquarters at Kaiser-Josef-Straße 15 in the typical style of the late pre-war years. This stately house combines the Tyrolean Heimatstil, surrounded by gardens and nature, with Neo-Gothic and Neo-Romanesque elements. Well-known buildings erected by Huter & Sons in Innsbruck include the Monastery of Perpetual Adoration, St. Nicholas Parish Church, the first building of the new hospital complex, and several buildings on Claudiaplatz.
The second major player was Josef Retter (1872–1954). Born in Lower Austria with Tyrolean roots, he completed an apprenticeship as a mason before attending the Imperial-Royal State Trade School in Vienna and the master craftsman school of its construction department. After gaining professional experience throughout the Habsburg Monarchy—in Vienna, Croatia, and Bolzano—he was able, thanks to his wife’s dowry, to establish his own construction company in Innsbruck at the age of 29. Like Huter’s company, his enterprise also included a sawmill, a sand and gravel works, and a stonemasonry workshop. In 1904 he built his residential and office building. The dark Neo-Gothic Retter House at Schöpfstraße 23a, with its distinctive bay window supported by columns and a turret, is decorated with a remarkable mosaic representing an allegory of architecture. The relief on the gable depicts the union of art and craftsmanship, symbolizing Retter’s career path. Retter’s buildings particularly shaped Wilten and Saggen. Through projects such as the new Academic Gymnasium, the castle-like Commercial Academy building, the Protestant Christ Church in Saggen, the Zelger House on Anichstraße, Sonnenburg in Wilten, and the Neo-Gothic Mentlberg Castle in Sieglanger, he created many of the most important buildings of this era in Innsbruck.
Late in life but with a similarly practice-orientated background that was typical of 19th century master builders, Anton Fritz started his construction company in 1888. He grew up remotely in Graun in the Vinschgau Valley. After working as a foreman, plasterer and bricklayer, he decided to attend the trade school in Innsbruck at the age of 36. Talent and luck brought him his breakthrough as a planner with the country-style villa at Karmelitergasse 12. In its heyday, his construction company employed 150 people. In 1912, shortly before the outbreak of the First World War and the resulting slump in the construction industry, he handed over his company to his son Adalbert. Anton Fritz's legacy includes his own home at Müllerstraße 4, the Mader house in Glasmalereistraße and houses on Claudiaplatz and Sonnenburgplatz.
With Carl Kohnle, Carl Albert, Karl Lubomirski, and Simon Tommasi, Innsbruck possessed several other master builders who left their mark on the cityscape through typical buildings of the late 19th century. Together, they shaped Innsbruck’s new streets in the prevailing architectural spirit of the final thirty years of the Habsburg Monarchy. Residential houses, railway stations, government buildings, and churches throughout the vast empire stretching from Ukraine to Tyrol looked remarkably similar. New movements such as Art Nouveau gained acceptance only slowly. In Innsbruck, it was the Munich architect Josef Bachmann who introduced a new accent to bourgeois design with the redesign of the façade of the Winkler House. With the outbreak of the First World War, construction activity largely ceased. After the war, the era of neoclassical Historicism and the Heimatstil was definitively over. Times had become harsher, and the requirements for housing had changed. In the period of severe housing shortages in the young Republic of German-Austria, affordable housing and modern sanitary facilities became more important than representative façades and grand rooms. The increasingly professional education of master builders and architects at the Imperial-Royal State Trade School also contributed to a new understanding of construction, replacing the often self-taught veterans of the gold-rush era of Classicism. A stroll through Saggen and parts of Wilten and Pradl still transports visitors back to the Gründerzeit. Claudiaplatz and Sonnenburgplatz are among the most impressive examples. The construction company Huter & Sons still exists today. The company is now located in Sieglanger on Josef-Franz-Huter-Straße, named after its founder. Although the residential building on Kaiser-Josef-Straße no longer bears the company’s name, it remains, in all its opulence, a remarkable relic of the period that permanently transformed Innsbruck’s appearance. In addition to his residence on Schöpfstraße, the district of Wilten contains a second building associated with the Retter family. Opposite the university on Innrain stands Villa Retter. Josef Retter’s eldest daughter, Maria Josefa, who herself had been educated according to the principles of the reform educator Maria Montessori, opened Innsbruck’s first Haus des Kindes (“House of the Child”) in 1932. Above the entrance, a portrait depicts the benefactor Josef Retter. The south façade is adorned with a mosaic in the characteristic style of the 1930s, referring to the building’s original purpose. A smiling blond girl embraces her mother, who is holding a book, and her father, who carries a hammer. The family crypt at Westfriedhof Cemetery is another notable legacy of the Retter family.