The period between the French Revolution and the Battle of Königgrätz in 1866 was a period of war. Many of the basic political attitudes, animosities towards other groups and European nationalism of the 19th and 20th centuries, which were also to influence the history of Innsbruck, had their roots in the conflicts of this period. The monarchies of Europe, led by the Habsburgs, had declared war on the French Republic. Fears were rife that the slogan of the revolution "Liberté, Égalité, Fraternité" could spread across Europe. A young general named Napoleon Bonaparte was with his italienischen Armee advanced across the Alps as part of the coalition wars and met the Austrian troops there. It was not just a war for territory and power, it was a battle of systems. The Grande Armee of the revolutionary French Republic met the troops of the arch-Catholic Habsburgs.

Tyrolean riflemen were involved in the fighting to defend the country's borders against the advancing French. The strength of units like the Höttinger Schützen, formed in 1796, lay not in open field battles but in guerrilla warfare. They also had a secret weapon on their side against the most advanced and modern army of the time: the Sacred Heart. Since 1719, Jesuit missionaries had been travelling to the furthest side valleys and had successfully established the cult of the Sacred Heart as a unifying element in the fight against pagan customs and Protestantism. Now that they were facing the godless revolutionary French, who had declared war not only on the monarchy but also on the clergy, it was only logical that the Sacred Heart of Jesus would watch over the Tyrolean holy warriors in a protective capacity. In a hopeless situation, the Tyrolean troops renewed their covenant with the Heart of Jesus to ask for protection. Against all odds, the Tyrolean archers were successful in their defence. It was the abbot of Stams Abbey who petitioned the provincial estates to henceforth organise an annual "das Fest des göttlichen Herzens Jesu mit feierlichem Gottesdienst zu begehen, wenn Tirol von der drohenden Feindesgefahr befreit werde." Every year, the Sacred Heart celebrations were discussed and announced with great pomp in the press. In the 19th and early 20th centuries in particular, they were an explosive mixture of popular superstition, Catholicism and national resentment against everything French and Italian. Countless soldiers entrusted their well-being to the heart of Jesus even in the technologised battlefield of the First World War and carried images of this symbol with them in the hail of grenades. Alongside Cranach's Mother of Mercy, the depiction of the Heart of Jesus is probably the most popular Christian motif in Tyrol to this day and is emblazoned on the façades of countless houses.

The Habsburg Tyrol had expanded during the turmoil of war without his involvement, and probably also without that of the Sacred Heart of Jesus. Trentino had become part of the crown land in the last breaths of the Holy Roman Empire before its dissolution in 1803. After the Napoleonic Wars, the Tyrolean borders remained quiet for around 30 years. This changed with the Italian Risorgimento, the national movement led by Sardinia-Piedmont and France. 1848, 1859 and 1866 saw the so-called Italian wars of unification. In the course of the 19th century, at the latest since 1848, there was a veritable national frenzy among young men of the upper classes. Volunteer armies sprang up in all regions of Europe. Students and academics who came together in their fraternities, gymnasts, marksmen, all wanted to prove their new love of the nation on the battlefield and supported the official armies.

As a garrison town, Innsbruck was an important supply centre. After the Congress of Vienna, the Tyrolean Jägerkorps the k.k. Tiroler Kaiserjägerregiment an elite unit that was deployed in these conflicts. Volunteer units such as the Innsbruck academics or the Stubai Riflemen fought in Italy. Thousands fell in the fight against the coalition of the arch-enemy France, the godless Garibaldians and the threat posed by the Kingdom of Italy under the leadership of the Francophile Savoys from Piedmont, which was being formed at Austria's expense. The media fuelled the mood away from the front line. The "Innsbrucker Zeitung" predigte in ihren Artikeln Kaisertreue und großdeutsch-tirolischen Nationalismus, wetterte gegen das Italienertum und Franzosen und pries den Mut Tiroler Soldaten.

"Die starke Besetzung der Höhen am Ausgange des Valsugana bei Primolano und le Tezze gab schon oft den Innsbrucker-Akademikern I. und den Stubaiern Anlaß, freiwillige Ercur:sionen gegen le Tezze, Fonzago und Fastro, als auch auf das rechte Brenta-Ufer und den Höhen gegen die kleinen Lager von den Sette comuni zu machen...Am 19. schon haben die Stubaier einige Feinde niedergestreckt, als sie sich das erste mal hinunterwagten, indem sie sich ihnen entgegenschlichen..."

Probably the most famous battle of the Wars of unification took place in Solferino near Lake Garda in 1859. Horrified by the bloody events, Henry Durant decided to found the Red Cross. The writer Joseph Roth described the events in the first pages of his classic book, which is well worth reading Radetzkymarsch.

"In the battle of Solferino, he (note: Lieutenant Trotta) commanded a platoon as an infantry lieutenant. The battle had been going on for half an hour. Three paces in front of him he saw the white backs of his soldiers. The first row of his platoon was kneeling, the second was standing. Everyone was cheerful and certain of victory. They had eaten copiously and drunk brandy at the expense and in honour of the emperor, who had been in the field since yesterday. Here and there one fell out of line."

The year 1866 was particularly costly for the Austrian Empire, with the loss of Veneto and Lombardy in Italy. At the same time, Prussia took the lead in the German Confederation, the successor organisation to the Holy Roman Empire of the German Nation. For Innsbruck, the withdrawal of the Habsburg Monarchy from the German Confederation meant that it had finally become a city on the western periphery of the empire. The tendency towards so-called Großdeutschen LösungThe German question, i.e. statehood together with the German Empire instead of the independent Austrian Empire, was very pronounced in Innsbruck. The extent to which this German question divided the city became apparent over 30 years later, when the Innsbruck municipal council voted in favour of the Iron Chancellor Bismarck, who was responsible for the fratricidal war between Austria and Germany, wanted to dedicate a street to him. While conservatives loyal to the emperor were horrified by this proposal, the Greater German liberals around Mayor Wilhelm Greil were enthusiastic.

With the Tummelplatz, the Pradl military cemetery and the Kaiserjägermuseum on Mount Isel, the city has several memorials to these bloody conflicts, in which many Innsbruck residents took to the field.

Philippine Welser (1527 - 1580) was the wife of Archduke Ferdinand II and one of Innsbruck's most popular rulers. The Welsers were one of the wealthiest families of their time. Their uncle Bartholomäus Welser was similarly wealthy to Jakob Fugger and also came from the class of merchants and financiers who had acquired enormous wealth around 1500. The pillars of this wealth were the spice trade with India and the mining and metal trade with the American colonies. Welser had also granted loans to the Habsburgs. Instead of paying off the loans, Emperor Charles V pledged some of the newly annexed lands in America to the Welser family, who in return received the land as a colony. Klein-VenedigVenezuela, with fortresses and settlements. They organised expeditions to discover the legendary land of gold El Dorado to discover. In order to get as much as possible out of their fiefdom, they established trading posts to participate in the profitable transatlantic slave trade between Europe, West Africa and America. Although Charles V prohibited trade with indigenous people from South Africa after 1530, the use of African slaves on the plantations and in the mines was not covered by this regulation. The brutal behaviour of the Welser led to complaints at the imperial court in 1546, where they were denied the fiefdom for Klein-Venedig was subsequently withdrawn. However, their trade relations remained intact.

Ferdinand and Philippine met at a carnival ball in Pilsen. The Habsburg fell head over heels in love with the wealthy woman from Augsburg and married her. Nobody in the House of Habsburg was particularly pleased about the couple's secret marriage, even though the business relationships between the aristocrats and the newly rich Augsburg merchants were already several decades old and the Welser's money could be put to good use. Marriages between commoners and aristocrats were considered scandalous and not befitting their status, despite their wealth. The emperor only recognised the marriage after the couple had asked for forgiveness for their marriage and pledged themselves to eternal secrecy. The children of the morganatic marriage were therefore excluded from the succession.

Philippine galt als überaus schön. Ihre Haut sei laut Zeitzeugen so zart gewesen, „man hätte einen Schluck Rotwein durch ihre Kehle fließen sehen können". Ferdinand had Ambras Castle remodelled into its present form for his beloved wife. His brother Maximilian even said that "Ferdinand verzaubert sai" by the beautiful Philippine Welser when Ferdinand withdrew his troops during the Turkish war to go home to his wife. The epilogue is less flattering "...I wanted the brekin to be in a sakh and what not. God forgive me."

Philippine Welser's passion was cooking. There is still a collection of recipes in the Austrian National Library today. In the Middle Ages and early modern times, the art of cookery was practised exclusively by the wealthy and aristocrats, while the vast majority of subjects had to eat whatever was available. The Middle Ages and modern times, in fact all people up until the 1950s, lived with a permanent lack of calories. Whereas today we eat too much and get ill as a result, our ancestors suffered from illnesses caused by malnutrition. Fruit was just as rare on the menu as meat. The food was monotonous and hardly flavoured. Spices such as exotic pepper were luxury goods that ordinary people could not afford. While the diet of the ordinary citizen was a dull affair, where the main aim was to get the calories for the daily work as efficiently as possible, the attitude towards food and drink began to change in Innsbruck under Ferdinand II and Philippine Welser. The court had contributed to a certain cultivation of manners and customs in Innsbruck since Frederick IV, and Philippine Welser and Ferdinand took this development to the extreme at Ambras Castle and Weiherburg Castle. The banquets they organised were legendary and often degenerated into orgies.

Herbalism was her second hobbyhorse. Philippine Welser described how to use plants and herbs to alleviate physical ailments of all kinds. "To whiten and freshen the teeth and kill the worms in them: Take rosemary wood and burn it to charcoal, crush it all to powder, bind it in a silken cloth and rub the teeth with itwas one of her tips for a healthy and cultivated existence. She had a herb garden created at Ambras Castle in Innsbruck for her hobby and her studies.

According to reports of the time, she was very popular among the Tyrolean population, as she took great care of the poor and needy. The care of the needy, led by the town council and sponsored by wealthy citizens and aristocrats, was not a speciality at the time, but common practice. Closer to salvation in the next life than through Christian charity, Caritasyou could not come.

, konnte man nicht kommen. Ihre letzte Ruhe fand Philippine Welser nach ihrem Tod 1580 in der Silbernen Kapelle in der Innsbrucker Hofkirche. Gemeinsam mit ihren als Säugling verstorbenen Kindern und Ferdinand wurde sie dort begraben. Unterhalb des Schloss Ambras erinnert die Philippine-Welser-Straße an sie.

Archduke Ferdinand II of Austria (1529 - 1595) is one of the most colourful figures in Tyrolean history. His father, Emperor Ferdinand I, gave him an excellent education. He grew up at the Spanish court of his uncle Emperor Charles V. The years in which Ferdinand received his schooling were the early years of Jesuit influence at the Habsburg courts. The young statesman was brought up entirely in the spirit of pious humanism. This was complemented by the customs of the Renaissance aristocracy. At a young age, he travelled through Italy and Burgundy and had become acquainted with a lifestyle at the wealthy courts there that had not yet established itself among the German aristocracy. Ferdinand was what today would be described as a globetrotter, a member of the educated elite or a cosmopolitan. He was considered intelligent, charming and artistic. Among his less eccentric contemporaries, Ferdinand enjoyed a reputation as an immoral and hedonistic libertine. Even during his lifetime, he was rumoured to have organised debauched and immoral orgies.

Ferdinand's father divided his realm between his sons. Maximilian II, who was rightly suspected of heresy and adherence to Protestant doctrines by his parents, inherited Upper and Lower Austria as well as Bohemia and Hungary. Ferdinand's younger brother Charles ruled in Inner Austria, i.e. Carinthia, Styria and Carniola. The middle child received Tyrol, which at the time extended as far as the Engadine, and the fragmented Habsburg Forelands in the west of the central European possessions.

Ferdinand took over the province of Tyrol as sovereign in turbulent times. He had already spent several years in Innsbruck in his youth. The mines in Schwaz began to become unprofitable due to the cheap silver from America. The flood of silver from the Habsburg possessions in New Spain on the other side of the Atlantic led to inflation. However, these financial problems did not stop Ferdinand from commissioning personal and public infrastructure. Innsbruck benefited enormously culturally from the fact that, after years without a sovereign ruler, it was now once again the centre of a ruler. The Italian cities of Florence, Venice and Milan were influential in terms of culture, art and architecture. Ferdinand's Tyrolean court was to be in no way inferior to them. Gone were the days when Germans were considered uncivilised in the more beautiful cities south of the Alps, barbaric or even as Pigs were labelled. To this end, he had Innsbruck remodelled in the spirit of the Renaissance. In keeping with the trend of the time, he imitated the Italian aristocratic courts. Court architect Giovanni Lucchese assisted him in this endeavour.

He spent a considerable part of his life at Ambras Castle near Innsbruck, where he amassed one of the most valuable collections of works of art and armour in the world. Ferdinand transformed the castle above the village of Amras into a modern court. His parties, masked balls and parades were legendary. During the wedding of a nephew, he had 1800 calves and 130 oxen roasted. Wine is said to have flowed from the wells instead of water for 10 days.

But Ambras Castle was not the end of Innsbruck's transformation. To the west of the city, an archway still reminds us of the Tiergartena hunting ground for Ferdinand, including a summer house also designed by Lucchese. In order for the prince to reach his weekend residence, a road was laid in the marshy Höttinger Au, which formed the basis for today's Kranebitter Allee. The Lusthaus was replaced in 1786 by what is now known as the Pulverturm The new building, which houses part of the sports science faculty of the University of Innsbruck, replaced the well-known building. The princely sport of hunting was followed in the former Lusthauswhich was the Powder Tower. In the city centre, he had the princely Comedihaus on today's Rennweg. In order to improve Innsbruck's drinking water supply, the Mühlauerbrücke bridge was built under Ferdinand to lay a water pipeline from the Mühlaubach stream into the city centre. The Jesuits, who had arrived in Innsbruck shortly before Ferdinand took office to make life difficult for troublesome reformers and church critics and to reorganise the education system, were given a new church in Silbergasse.

He paid particular attention to the religious orientation of his flock. In his Tyrolean provincial ordinance issued in 1573, he not only put a stop to fornication, swearing and prostitution, but also obliged his subjects to lead a God-fearing, i.e. Catholic, lifestyle. The "Prohibition of sorcery and disbelieving warfare" prohibited any deviation from the true faith on pain of imprisonment, corporal punishment and expropriation. Jews had to wear a clearly visible ring of yellow fabric on the left side of their chest at all times. At the same time, Ferdinand brought a Jewish financier to Innsbruck to handle the money transactions for the elaborate farm management. Samuel May and his family lived in the city as princely patronage Jews. Daniel Levi delighted Ferdinand with dancing and harp playing at the theatre and Elieser Lazarus looked after his health as court physician.

Fleecing the population, living in splendour, tolerating Protestantism among his important advisors and at the same time fighting Protestantism among the people was no contradiction for the trained Renaissance prince. Already at the age of 15, he marched under his uncle Charles V in the Schmalkaldic War into battle against the enemies of the Roman Church. As a sovereign, he saw himself as Advocatus Ecclesiae (note: representative of the church) in a confessional absolutist sense, who was responsible for the salvation of his subjects. Coercive measures, the foundation of churches and monasteries such as the Franciscans and the Capuchins in Innsbruck, improved pastoral care and the staging of Jesuit theatre plays such as "The beheading of John" were the weapons of choice against Protestantism. Ferdinand's piety was not artificial, but like most of his contemporaries, he managed to adapt flexibly to the situation.

Ferdinand's politics were suitably influenced by the Italian avant-garde of the time. Machiavelli wrote his work "Il Principe", which stated that rulers were allowed to do whatever was necessary for their success, even if they were incapable of being deposed. Ferdinand II attempted to do justice to this early absolutist style of leadership and issued his Tyrolean Provincial Code A modern set of legal rules by the standards of the time. For his subjects, this meant higher taxes on their earnings as well as extensive restrictions on mountain pastures, fishing and hunting rights. The miners, mining entrepreneurs and foreign trading companies with their offices in Innsbruck also drove up food prices. It could be summarised that Ferdinand enjoyed the exclusive pleasure of hunting on his estates, while his subjects lived at subsistence level due to increasing burdens, prices and game damage.

His relationship life was eccentric for a member of the high aristocracy. Ferdinand's first "semi-wild marriage" was to the commoner Philippine Welser. The sovereign is said to have been downright infatuated with his beautiful wife, which is why he disregarded all the conventions of the time. Their children were excluded from the succession due to the strict social order of the 16th century. After Philippine Welser died, Ferdinand married the devout Anna Caterina Gonzaga, a 16-year-old princess of Mantua, at the age of 53. However, it seems that the two did not feel much affection for each other, especially as Anna Caterina was a niece of Ferdinand. The Habsburgs were less squeamish about marriages between relatives than they were about the marriage of a nobleman to a commoner. However, he was also "only" able to father three daughters with her. Ferdinand's final resting place was in the Silver Chapel with his first wife Philippine Welser.

Maximilian is one of the most important personalities in European and Innsbruck city history. He is said to have said about Tyrol: "Tirol ist ein grober Bauernkittel, der aber gut wärmt." Perhaps it was not only Innsbruck's location in the middle of the mountains that was a reason for his affection, Maximilian was a keen hunter. His father Friedrich III was born in Innsbruck in 1415. It certainly paid off for the city. During his reign, Maximilian turned Innsbruck into one of the most important centres of the Holy Roman Empire, changing its fortunes for good. "Wer immer sich im Leben kein Gedächtnis macht, der hat nach seinem Tod kein Gedächtnis und derselbe Mensch wird mit dem Glockenton vergessen.“ Maximilian actively and successfully countered this fear by erecting highly visible symbols of imperial power such as the Goldenen Dachl against. Propaganda, images and the media played an increasingly important role, partly due to the burgeoning printing press. Maximilian used art and culture to maintain his presence. For example, he kept an imperial choir, a music band that was mainly used for public appearances and receptions of international envoys. He had a veritable cult of personality organised around himself with coins, books, printed matter and paintings.

For all the romanticism that this lover of courtly traditions and chivalry cultivated, he was a cool-headed power politician. Under him, political institutions such as the Imperial Diet, the Imperial Court of Justice and the Imperial Chamber Court were established, which strictly regulated the relationship between subjects, sovereign and monarchy. Around 1500, Tyrol had around 300,000 inhabitants. More than 80% of the people worked in agriculture and lived for the most part from the yields of the farms. In a veritable furore of new laws, Maximilian curtailed the peasants' rights to the commons. Logging, hunting and fishing were placed under the control of the sovereign and were no longer common property. This had a negative impact on peasant self-sufficiency. Thanks to the new laws, hunters became poachers. Meat and fish had long been part of the diet in the Middle Ages, but now this indulgence became a luxury that could often only be obtained illegally. Maximilian was therefore unpopular with a large part of the population during his lifetime.

Restrictions on self-sufficiency were joined by new taxes. It had always been customary for sovereigns to impose additional taxes on the population in the event of war. Maximilian's warfare differed from medieval conflicts. The auxiliary troops and their noble, chivalrous landlords were supplemented or completely replaced by mercenaries who knew how to use modern firearms.

This new way of taking to the field swallowed up huge sums of money. When the revenues from the princely possessions such as the coinage, market, mining and customs regalia were no longer sufficient, the individual population groups were taxed according to their status and wealth, but the tax was still a far cry from today's differentiated system and accordingly brought with it injustice and resentment.

One example of a levy was Maximilian's Common penny. The wealth tax amounted to between 0.1 and 0.5% of wealth, but was capped at 1 guilder. Jews had to pay a poll tax of 1 guilder regardless of their wealth. For the first time, princes were also asked to pay, but due to the cap, they paid a maximum of the same amount as a middle-class Jew. Prelates, priests and secular lords were responsible for announcing and enforcing the tax. Pastors had to announce the tax from the pulpit on three Sundays, collect the contributions together with representatives of the courts and enter them in the Imperial Tax Register.

It was quickly realised that this type of tax collection did not work. A modern system and tax model was needed. A collegial chamber, the Regiment, centrally supervised the provinces of Tyrol and Vorderösterreich according to the modern model of Burgundian finance, which Maximilian had learnt about during his time in the Netherlands. Innsbruck became the financial and accounting centre for the Austrian lands. The Rait chamber and the House chamber were located in the Neuhof, where today the Goldene Dachl resided over the historic city centre. In 1496, all the financial resources of the Austrian hereditary lands were pooled in the treasury in Innsbruck. The Bishop of Brixen, Melchior von Meckau, was chairman of the court chamber and increasingly involved the Fuggers as lenders. Officials such as Jakob Villinger (1480 - 1529) used the Italian-influenced form of double-entry bookkeeping to handle monetary transactions with banks from all over Europe and tried to keep the imperial financial budget in check. Talented petty nobles and burghers, trained lawyers and educated civil servants replaced the high nobility in the controlling role. Financial experts from Burgundy took over the commercial leadership of the regiment. The transitions between finance and other fields such as war planning and domestic policy were fluid, which gave the new class of civil servants great power.

Whereas it had previously been customary for the balance between sovereigns, the church, landlords and subjects to consist of contributions and military protection, this system was now enforced by the authorities through coercion. Maximilian argued that it was the duty of every Christian, regardless of their status, to protect the Heilige Römische Reich to defend against external enemies. Even before Maximilian, the records of the disputes between the king, nobility, clergy, peasants and towns over the payment of taxes were very reminiscent of today's political discussions about the distribution of power and wealth. The major difference between the end of the 15th century and the preceding centuries was that, thanks to the modern civil service, these taxes could now also be enforced and collected. The comparison with compulsory cash registers, the taxation of tips in the catering trade and the discussion about the abolition of cash is obvious.

The capital also followed the political importance to Innsbruck. During his reign, Maximilian employed 350 councillors to assist him. Almost a quarter of these highly paid councillors came from Tyrol. Envoys and politicians from all over Europe up to the Ottoman Empire as well as aristocrats had their residences built in Innsbruck or stayed in the town's inns. Just as big money from the oil business attracts all kinds of experts to Dubai today, the silver from Schwaz and the associated finance attracted experts of all kinds to Innsbruck, a small town in the middle of the inhospitable Alps.

During Maximilian's reign, Innsbruck underwent structural and infrastructural changes like never before. In addition to the representative Goldenen Dachl he had the Hofburg remodelled, began building the Hofkirche and created Europe's leading armoury with the Innsbruck Armoury. The streets through the old town were paved and paved for the fine people of the court. In 1499 Maximilian had the SalvatorikapelleThe hospital was renovated and extended to accommodate needy Innsbruck residents who were not entitled to a place in the city hospital. A modern water pipeline from the Nordkette to the city improved the drinking water supply, hygiene and safety. Maximilian had the trade route in today's Mariahilf laid and improved the city's water supply. Fire regulations for the city of Innsbruck followed in 1510, and Maximilian also began to chip away at the privileges of Wilten Abbey, the largest landlord in today's city area. Infrastructure owned by the monastery, such as the mill, sawmill and Sill Canal, were to come under greater control of the prince.

The imperial court and the wealthy civil servants who resided in Innsbruck transformed Innsbruck's appearance and attitude. Maximilian had introduced the distinguished courtly culture of Burgundy of his first wife to Central Europe. Culturally, it was above all his second wife Bianca Maria Sforza who promoted Innsbruck. Not only did the royal wedding take place here, she also resided here for a long time, as the city was closer to her home in Milan than Maximilian's other residences. She brought her entire court with her from the Renaissance metropolis to the German lands north of the Alps. Art and entertainment in all its forms flourished.

Under Maximilian, Innsbruck not only became a cultural centre of the empire, the city also boomed economically. Among other things, Innsbruck was the centre of the postal service in the empire. Maximilian was able to build on the expertise of the gunsmiths who had already established themselves in the foundries in Hötting under his predecessor Siegmund. The Fuggers maintained an office in Innsbruck. In addition to his favoured love of Tyrolean nature, precious items such as salt from Hall and silver from Schwaz were at least as valuable and useful to him. Maximilian financed his lavish court, his election as king by the electors and the eight-year war against the Republic of Venice by, among other things, mortgaging the country's mineral resources.

Innsbruck's strategically favourable location close to the Italian theatres of war also made the city so interesting for the emperor. Many Tyroleans had to enforce the imperial will on the battlefields instead of tilling the fields at home. This only changed in the last years of his reign. In 1511, Maximilian conceded the Tyroleans in the Tiroler LandlibellIn a kind of constitution, they agreed that they could only be called up as soldiers for the defence of their own country. This document also regulated the levying of special taxes in the event of war.

It is difficult to summarise Maximilian's work in Innsbruck. Proclamations of love from an emperor naturally flatter the popular psyche to this day. His material legacy with its many magnificent buildings reinforces this positive image. He turned Innsbruck into an imperial residence city and pushed ahead with the modernisation of the infrastructure. Thanks to the armoury, Innsbruck became the centre of the armaments industry, the treasury of the empire and grew economically and spatially. The debts he incurred for this and the state assets he pledged to the Fuggers left their mark on Tyrol after his death, at least as much as the strict laws he imposed on the common people. He is said to have left behind 5 million guilders in debt, an amount that his Austrian possessions could earn in 20 years. The outstanding payments ruined many businesses and servants after his death, who were left sitting on the imperial promises. Early modern rulers were not bound by the debts of their predecessors. The agreements with the Fuggers were an exception, as liens were attached to them.

In the legends about the emperor, the hard times are not as present as the Goldene Dachl and the soft facts learnt at school. In 2019, the celebrations to mark the 500th anniversary of the death of Innsbruck's most important Habsburg under the motto "Tyrolean at heart, European in spirit". The Viennese were favourably naturalised. Salzburg has Mozart, Innsbruck Maximilian, an emperor that the Tyroleans have adapted to Innsbruck's desired identity as a rugged journeyman who prefers to be in the mountains. Today, his striking face is emblazoned on all kinds of consumer goods, from cheese to ski lifts, the emperor is the inspiration for all kinds of profane things. It is only for political agendas that he is less easy to harness than Andreas Hofer. It is probably easier for the average citizen to identify with a revolutionary landlord than with an emperor.

In the 1990s, an Austrian television series caused a scandal. The Piefke Saga written by the Tyrolean author Felix Mitterer, describes the relationship between the German holidaymaker family Sattmann and their hosts in a fictitious Tyrolean holiday resort in four bizarrely amusing episodes. Despite all the scepticism about tourism in its current, sometimes extreme, excesses, it should not be forgotten that tourism was an important factor in Innsbruck and the surrounding area in the 19th century, driving the region's development in the long term, and not just economically.

The first travellers to Innsbruck were pilgrims and business people. Traders, journeymen on the road, civil servants, soldiers, entourages of aristocratic guests at court, skilled workers from various trades, miners, clerics, pilgrims and scientists were the first tourists to be drawn to the city between Italy and Germany. Travelling was expensive, dangerous and arduous. In addition, a large proportion of the subjects were not allowed to leave their own land without the permission of their landlord or abbot. Those who travelled usually did so on the cobbler's pony. Although Innsbruck's inns and innkeepers were already earning money from travellers in the Middle Ages and early modern times, there was no question of tourism as we understand it today. It began when a few crazy travellers were drawn to the mountain peaks for the first time. In addition to a growing middle class, this also required a new attitude towards the Alps. For a long time, the mountains had been a pure threat to people. It was mainly the British who set out to conquer the world's mountains after the oceans. From the late 18th century, the era of Romanticism, news of the natural beauty of the Alps spread through travelogues.

In addition to the alpine attraction, it was the wild and exotic Natives Tirols, die international für Aufsehen sorgten. Der bärtige Revoluzzer namens Andreas Hofer, der es mit seinem Bauernheer geschafft hatte, Napoleons Armee in die Knie zu zwingen, erzeugte bei den Briten, den notorischen Erzfeinden der Franzosen, ebenso großes Interesse wie bei deutschen Nationalisten nördlich der Alpen, die in ihm einen frühen Protodeutschen sahen. Die Tiroler galten als unbeugsamer Menschenschlag, archetypisch und ungezähmt, ähnlich den Germanen unter Arminius, die das Imperium Romanum herausgefordert hatten. Die Beschreibungen Innsbrucks aus der Feder des Autors Beda Weber (1798 – 1858) und andere Reiseberichte in der boomenden Presselandschaft dieser Zeit trugen dazu bei, ein attraktives Bild Innsbrucks zu prägen.

Nun mussten die wilden Alpen nur noch der Masse an Touristen zugänglich gemacht werden, die zwar gerne den frühen Abenteurern auf ihren Expeditionen nacheifern wollten, deren Risikobereitschaft und Fitness mit den Wünschen nicht schritthalten konnten. Der German Alpine Club eröffnete 1869 eine Sektion Innsbruck, nachdem der 1862 Österreichische Alpenverein wenig erfolgreich war. Angetrieben vom großdeutschen Gedanken vieler Mitglieder fusionierten die beiden Institutionen 1873. Der Alpenverein ist bis heute bürgerlich geprägt, sein sozialdemokratisches Pendant sind die Naturfreunde. The network of trails grew through its development, as did the number of huts that could accommodate guests. The Tyrolean theologian Franz Senn (1831 - 1884) and the writer Adolf Pichler (1819 - 1900) were instrumental in surveying Tyrol and creating maps. Contrary to popular belief, the Tyroleans were not born mountaineers, but had to be taught the skills to conquer the mountains. Until then, mountains had been one thing above all: dangerous and arduous in everyday agricultural life. Climbing them had hardly occurred to anyone before. The Alpine clubs also trained mountain guides. From the turn of the century, skiing came into fashion alongside hiking and mountaineering. There were no lifts yet, and to get up the mountains you had to use the skins that are still glued to touring skis today. It was not until the 1920s, following the construction of the cable cars on the Nordkette and Patscherkofel mountains, that a wealthy clientele was able to enjoy the modern luxury of mountain lifts while skiing.  

New hotels, cafés, inns, shops and means of transport were needed to meet the needs of the guests. Entrepreneurs such as Robert Nißl, who took over Büchsenhausen Castle in 1865 and converted it into a brewery, invested in the infrastructure. Former aristocratic residences such as Weiherburg Castle became inns and hotels. The revolution in Innsbruck did not take place on the barricades in 1848, but in the tourism industry a few decades later, when resourceful citizens replaced the aristocracy as owners of castles such as Büchsenhausen and Weiherburg.

With the Grand Hotel Europa had also opened a first-class hotel in Innsbruck in 1869, replacing the often outdated inns in the historic city centre as the accommodation of choice. This was followed in 1892 by the contemporary Reformhotel Habsburger Hof a second large company. The Habsburg Court already offered its guests electric light, an absolute sensation. Also located at the railway station was the Arlberger Hof. What would be seen as a competitive disadvantage today was a selling point at the time. Railway stations were the centres of modern cities. Station squares were not overcrowded transport hubs as they are today, but sophisticated and well-kept places in front of the architecturally sophisticated halls where the trains arrived.

The number of guests increased slowly but steadily. Shortly before the outbreak of the First World War, Innsbruck had 200,000 guests. In June 1896, the Innsbrucker Nachrichten:

„Der Fremdenverkehr in Innsbruck bezifferte sich im Monat Mai auf 5647 Personen. Darunter befanden sich (außer 2763 Reisenden aus Oesterreich-Ungarn) 1974 Reichsdeutsche, 282 Engländer, 65 Italiener, 68 Franzosen, 53 Amerikaner, 51 Russen und 388 Personen aus verschiedenen anderen Ländern.“

In addition to the number of travellers who had an impact on life in the small town of Innsbruck, it was also the internationality of the visitors who gradually gave Innsbruck a new look. In addition to the purely touristic infrastructure, the development of general innovations was also accelerated. The wealthy guests could hardly socialise in pubs with cesspits behind their houses. Of course, a sewerage system would have been on the agenda anyway, but the economic factor of tourism made it possible and accelerated the release of funds for the major projects at the turn of the century. This not only changed the appearance of the town, but also people's everyday and working lives. Resourceful entrepreneurs such as Heinrich Menardi managed to expand the value chain to include paid holiday pleasures in addition to board and lodging. In 1880, he opened the Lohnkutscherei und Autovermietung Heinrich Menardi for excursions in the Alpine surroundings. Initially with carriages, and after the First World War with coaches and cars, wealthy tourists were chauffeured as far as Venice. The company still exists today and is now based in the Menardihaus at Wilhelm-Greil-Strasse 17 opposite Landhausplatz, even though over time the transport and trading industry shifted to the more lucrative property sector. Local trade also benefited from the wealthy clientele from abroad.

Innsbruck and the surrounding towns were also known for spa holidays, the predecessor of today's wellness, where well-heeled clients recovered from a wide variety of illnesses in an Alpine environment. The Igler Hof, back then Grandhotel Igler Hof and the Sporthotel Igls, still partly exude the chic of that time. Michael Obexer, the founder of the spa town of Igls and owner of the Grand Hotel, was a tourism pioneer. There were two spas in Egerdach near Amras and in Mühlau. The facilities were not as well-known as the hotspots of the time in Bad Ischl, Marienbad or Baden near Vienna, as can be seen on old photos and postcards, but the treatments with brine, steam, gymnastics and even magnetism were in line with the standards of the time, some of which are still popular with spa and wellness holidaymakers today. Bad Egerdach near Innsbruck had been known as a healing spring since the 17th century. The spring was said to cure gout, skin diseases, anaemia and even the nervous disorder known in the 19th century as neurasthenia, the predecessor of burnout. The institution's chapel still exists today opposite the SOS Children's Village. The bathing establishment in Mühlau has existed since 1768 and was converted into an inn and spa in the style of the time in the course of the 19th century. The former bathing establishment is now a residential building worth seeing in Anton-Rauch-Straße. However, the most spectacular tourist project that Innsbruck ever experienced was probably Hoch Innsbruck, today's Hungerburg. Not only the Hungerburg railway and hotels, but even its own lake was created here after the turn of the century to attract guests.

One of the former owners of the land of the Hungerburg and Innsbruck tourism pioneer, Richard von Attlmayr, was significantly involved in the predecessor of today's tourism association. Since 1881, the Innsbruck Beautification Association to satisfy the increasing needs of guests. The association took care of the construction of hiking and walking trails, the installation of benches and the development of impassable areas such as the Mühlauer Klamm or the Sillschlucht gorge. The striking green benches along many paths are a reminder of the still existing association. 1888 years later, the profiteers of tourism in Innsbruck founded the Commission for the promotion of tourismthe predecessor of today's tourism association. By joining forces in advertising and quality assurance at the accommodation establishments, the individual businesses hoped to further boost tourism.

„Alljährlich mehrt sich die Zahl der überseeischen Pilger, die unser Land und dessen gletscherbekrönte Berge zum Verdrusse unserer freundnachbarlichen Schweizer besuchen und manch klingenden Dollar zurücklassen. Die Engländer fangen an Tirol ebenso interessant zu finden wie die Schweiz, die Zahl der Franzosen und Niederländer, die den Sommer bei uns zubringen, mehrt sich von Jahr zu Jahr.“

Postkarten waren die ersten massentauglichen Influencer der Tourismusgeschichte. Viele Betriebe ließen ihre eigenen Postkarten drucken. Verlage produzierten unzählige Sujets der beliebtesten Sehenswürdigkeiten der Stadt. Es ist interessant zu sehen, was damals als sehenswert galt und auf den Karten abgebildet wurde. Anders als heute waren es vor allem die zeitgenössisch modernen Errungenschaften der Stadt: der Leopoldbrunnen, das Stadtcafé beim Theater, die Kettenbrücke, die Zahnradbahn auf die Hungerburg oder die 1845 eröffnete Stefansbrücke an der Brennerstraße, die als Steinbogen aus Quadern die Sill überquerte, waren die Attraktionen. Auch Andreas Hofer war ein gut funktionierendes Testimonial auf den Postkarten: Der Gasthof Schupfen in dem Andreas Hofer sein Hauptquartier hatte und der Berg Isel mit dem großen Andreas-Hofer-Denkmal waren gerne abgebildete Motive.

1914 gab es in Innsbruck 17 Hotels, die Gäste anlockten. Dazu kamen die Sommer- und Winterfrischler in Igls und dem Stubaital. Der Erste Weltkrieg ließ die erste touristische Welle mit einem Streich versanden. Gerade als sich der Fremdenverkehr Ende der 1920er Jahre langsam wieder erholt hatte, kamen mit der Wirtschaftskrise und Hitlers 1000 Mark blockThe next setback came in 1933, when he tried to put pressure on the Austrian government to end the ban on the NSDAP.

It required the Economic miracle in the 1950s and 1960s to revitalise tourism in Innsbruck after the destruction. After the arduous war years and the reconstruction of the European economy, Tyrol and Innsbruck were able to slowly but steadily establish tourism as a stable source of income, even away from the official hotels and guesthouses. Many Innsbruck families moved together in their already cramped flats to supplement their household budgets by renting out beds to guests from abroad. Tourism not only brought in foreign currency, but also enabled the locals to create a new image of themselves both internally and externally. The war enemies of past decades became guests and hosts.