In June 1896, the “International Exhibition for Physical Education, Health Care, and Sport” took place. Exhibitions and fairs such as world expositions may seem rather dull today, but at the time they were spectacular curiosities. No one in Innsbruck knew then how closely this event aligned with global developments. At nearly the same time, far away in Athens, another exhibition with a sporting focus was being held. The Olympic Games would, in the decades to come, evolve into the largest sporting event in the world—and nearly 70 years later would bring Innsbruck itself back onto the world stage.
Unlike the Olympic Games in Athens, the Tyrolean exhibition did not take antiquity as its primary model. Instead, it sought to highlight the “various relationships between the educational system, sport, and health care on the one hand, and trade and industry on the other.” It was believed that “every nation, every state… has its own particular characteristics in regard to school institutions, principles of health care, and the practice of sport.”
Where a similar exhibition three years earlier had used the Leopold Fountain as a symbol connecting the House of Habsburg with the Land of Tyrol, this time the organizers chose a non-Habsburg figure. Who better to represent Tyrol as a nation than the heroic Andreas Hofer, who had sacrificed his life for God, Emperor, and Fatherland?
As part of the exhibition, the panorama building was erected as a wooden structure near today’s trade fair grounds, designed to present to visitors from near and far the heroic struggle of the Tyroleans against the overwhelming forces of the French and Bavarians in 1809. Visitors could admire the monumental panoramic painting by the Munich artist Michael Zeno Diemer (1867–1939), which depicted, across 1000 square meters, his vision of the third battle at Bergisel on August 13, 1809.
Film and moving images were still in their infancy. Panoramas were the most exciting medium of the late 19th century, offering audiences a vivid, almost 3D experience of historical and contemporary events. In all major European cities, it had become fashionable to present patriotic historical moments as panoramic installations.
The Innsbrucker Nachrichten described the impressive object on the exhibition grounds with great enthusiasm on opening day:
“It is a panoramic picture such as can scarcely be found more magnificent or splendid anywhere. The visitor is simply astonished, enchanted, upon entering the panorama. The illusion is so perfect that one forgets one is standing inside a closed space. If ever there was a moment to declare that an artist has surpassed himself, it is here.”
The wooden structure, however, did not last long. By fortunate coincidence, the painting was traveling in London for the Imperial Austrian Exhibition when the building burned down ten years later. The Innsbrucker Nachrichten noted on February 6, 1906:
“Tonight at a quarter past 2, a fire broke out in the recently unoccupied building of the Panorama of the 1809 Battle of Bergisel, in a manner still unknown. Due to the light construction of the building, the flames spread quickly, and by 3 o’clock it had collapsed entirely. Only the skeletal remains of the side walls testify to where the once much‑visited Tyrolean painting by Diemer, Egger, and Burger exerted its attraction.”
Just one year later, the building that still exists today was opened. The octagonal structure designed by Anton Fritz, located next to the valley station of the old Hungerburg railway, is one of the buildings that symbolically represent the development of modern Innsbruck in the Saggen district around the turn of the century. In addition to the monumental painting, the Saggen also housed two other modern structures: the old chain bridge built in 1837 and the valley station of the Hungerburg railway. A tourism advertisement praised the patriotic artwork:
“... the monumental panoramic painting by the academic painter Michael Zeno Diemer at the station of the Hungerburg railway; 96 meters wide and 12.5 meters high. One of the most significant sights of Innsbruck.”
In 1917, the giant panorama went on tour again, this time to Vienna. The Tyrolean struggle against the superior French forces had by then become a national symbol and was intended to support wartime propaganda. While industrialized mass death unfolded across European battlefields, Diemer’s painting presented an idyllic version of patriotic warfare. The writer Alfred Polgar noted:
“There it is quiet and cool. The rifles and cannons fire, but they do not crack. Those who are hit clutch their hearts, but — this comforting knowledge we possess — it does not hurt them. Enemy soldiers storm wildly up the mountain, but they do not move an inch.”
After the war, the panorama building was used as a garage and cattle stall. The massive painting was stored in the Hofburg. People had had enough of war for the time being. It was not until 1924 that the rotunda was reopened to the public. Josef Hackl, the energetic innkeeper of the Gasthof Goldener Adler, purchased the panorama and displayed it again.
In 1974, the building was placed under historic preservation. This would prove both a blessing and a curse. Since the opening of the Bergisel Museum and the relocation of the panorama there in 2011, the rotunda has stood empty. Thanks to its protected status, it cannot be demolished; however, repurposing it is difficult and costly. What will ultimately become of the aging yet historically significant building remains undecided as of 2026 — and will likely occupy city politics for some time to come.