Maximilian the German master (1558 - 1618) officially took up his post as Gubernator of Tyrol and Vorderösterreich in 1602. Unlike his predecessors, he was the administrator of the land and not its owner. This was reflected in his demeanour. He was a pious and deeply religious man who had to reconcile Christian charity with the political office of regent in a peculiar way. He regularly withdrew for long periods into the seclusion of his study in the Capuchin monastery, founded in 1594, in order to live there in the most modest and austere conditions. He did not organise any lavish parties. Ferdinand's bloated court was reduced by almost half. Under him, strict customs were introduced in Innsbruck. According to legend, children were forbidden to play in the streets. As a fervent representative of the Counter-Reformation, the enforcement of the Catholic faith was of particular concern to him. Unlike his predecessors, he wanted to achieve this through moral rigour rather than ostentatious building projects. He limited himself to completing churches that had already been started, such as the Servite Church or the Jesuit Church. The Innsbruck district of St Nicholas was also given its own parish priest, who watched over the salvation of the less well-off subjects. Maximilian did not organise lavish concerts in theatres, but together with the widow of his predecessor, Anna Katharina Gonzaga, promoted church singing. Nativity scenes and Easter graves began to establish themselves as an expression of popular faith. Whether it was his example as a pious prince, his moderate and prudent religious policy or counter-reformatory suppression, Protestant ideas died a quiet death in the Holy Land of Tyrol under Maximilian's reign, while they continued to simmer in many German principalities.

However, his piety did not exclude scientific interest and the practical measures derived from it for the good of the city. The 17th century was a time when open-minded aristocrats turned to alchemists to replenish the state coffers and had horoscopes cast by scientists such as Johannes Keppler, while they violently campaigned against the "heresy" of the Protestants. The Jesuit, physicist and astronomer Christoph Scheiner, one of the discoverers of sunspots alongside Galileo Galilei, spent three years at Maximilian's court in Innsbruck and researched the function of the human eye at the Inn. Maximilian had him set up a telescope and carried out astronomical research together with Scheiner. Educational institutions also benefited from him. During his reign, the Jesuits expanded their educational mission to include the study of theology and dialectics, which was the first step towards a university.

However, the beginning of the Enlightenment was not just a matter for the princely study room, but was also reflected in the everyday life of the citizens of Innsbruck. The city's fire-fighting system and the hygiene of the Ritschenwhich served as a sewerage system and water source within the city walls, were improved under Maximilian according to the latest knowledge of the time. The second measure in particular was intended to protect the city from a repeat of the great catastrophe under Maximilian's aegis. During his reign, he had to deal with the outbreak of a plague epidemic. The Dreiheiligenkirche church in Kohlstatt, the working-class neighbourhood of the early modern period near the Zeughaus, was built under his patronage to ensure heavenly patronage as well as protection through better hygiene.

The year of Maximilian's death in 1618 marked the beginning of the Thirty Years' War in Europe. As boring as his pious and peaceful reign without ostentation and drama may seem today, the years of peace were probably a blessing for his contemporaries. The moralising Habsburg took the thankless middle seat between the eccentrics Ferdinand II and Leopold V and could hardly leave his mark on the city's memory. Alongside the Dreiheiligenkirche, his final resting place is his most conspicuous legacy. Maximilian's tomb in Innsbruck Cathedral is one of the most remarkable tombs of the Baroque period.

It also tells the interesting story of the Teutonic Order. Maximilian was not only Gubernator of Tyrol and Vorderösterreich, but also Archduke of Austria, Administrator of Prussia and Grand Master of the Teutonic Order. Another Grand Master of the Teutonic Order from the House of Habsburg with a connection to Innsbruck is also buried next to him. Archduke Eugene was the supreme commander of the Austro-Hungarian army on the Italian front during the First World War. The German Orders vividly illustrates the theological mindset and the connection between pious faith and secular power in the early modern period. In the period up to 1500, devout piety and the fear of God often met with the exercise of secular power.

The order was founded as an order of knights in Jerusalem around 1120 as part of the Crusades. Church and chivalry united to enable pilgrims to visit the holy cities, especially the Church of the Holy Sepulchre, without danger. After the expulsion from Palestine, the knights of the Teutonic Order became involved on the side of Christian Magyars in Transylvania in what is now Romania against pagan tribes. In the 13th century, under Hermann von Salza, the Order was able to gain a lot of land in the Baltic region in the fight against the pagan Prussians and conquer the Teutonic Order state establish. This brotherhood acted as a kind of state that, like religious fundamentalists today, invoked God and wanted to establish his order on earth. It was ideals such as Christian charity and the protection of the poor and helpless that also characterised the Teutonic Order at its core. This made it an ideal fit for the Habsburg dynasty. After the decline of the Order in north-east Europe in the 15th century, the Order retained its possessions and power through skilful liaison with the nobility and the military, particularly in the Habsburg Empire.

Siegmund der Münzreiche was the one who brought Niklas Türing (1427 - 1496) to Innsbruck in the 15th century. He made his first documented appearance in 1488. The Türings were a family of stonemasons and master builders from what is now Swabia, which at the time was part of the Habsburg Monarchy as part of Vorderösterreich. Innsbruck had been the royal seat of the Tyrolean princes for several decades, but the architectural splendour had not yet arrived north of the Alps. The city was a collection of wooden houses and not very prestigious. Golden times were dawning for craftsmen and master builders, which were to gather even more momentum under Maximilian. There was a real building boom. Aristocrats wanted to have a residence in the city in order to be as close as possible to the centre of power. In the days before the press, a functioning postal system, fax and e-mail, politics was mainly played out through direct contact.

The Türings made a career in step with the city. It is reported from 1497 that Niklas Türing was in the service of the sovereign as a "paid court mason". When he died in 1517 or 1518, it is not known for certain, he was listed on his gravestone as "Roman imperial majesty's chief foreman" is the title. Together with his son Gregor, he was listed as a master stonemason. This enabled the Türings to acquire citizenship in Innsbruck. By 1506 at the latest, they had a house in the workers' and craftsmen's neighbourhood Anbruggen. In 1509, they were able to acquire the house of today's Gasthof zum Lamm in Mariahilfstraße. Further property was added at what is now Schlossergasse 21.

In the course of the late Middle Ages, the early Gothic period and later the Renaissance gave Europe a new architectural guise with a new understanding of architecture and aesthetics. Buildings such as Notre Dame or the Minster of York set the trend that would characterise the whole of Europe until the onset of the Baroque period. Pointed towers, ribbed vaults, bay windows and playful carvings depicting everyday courtly life are some of the typical features that make the heterogeneous style recognisable. The work of the Türings can be traced particularly well in the old town centre. Many of the town houses, such as the Trautsonhaus still have Gothic ground plans, inner courtyards and carvings.

The Türings left their mark on Gothic Innsbruck in the transitional period between the Middle Ages and early modern times. Thanks to their training, they combined an eye for the big picture and details in their building projects. They were known for their particularly fine stonework, which resulted in ornate portals, arcades, staircases and vaults. They produced relief jewellery with patterns in the typical style of Renaissance art. Grotesques, vases and depictions of animals were typical ways of decorating bay windows and smooth walls. The symmetrical arrangement of the individual elements is also a characteristic of the period.

Niklas Türing is the Goldene Dachl to a large extent. He also created the statue of the Burgriesen Haidla particularly tall member of Siegmund's bodyguard, which can be seen today in the city tower. Emperor Maximilian held him in such high esteem that he allowed him to display the family coat of arms of the Türings and his wife, a fountain and a fish, in the vault of the Goldenen Dachls to immortalise him. His son Gregor immortalised himself with the Trautsonhaus in der Herzog-Friedrich-Straße und am Burgriesenhaus in the Domgasse. The last of the Türings to have an influence on the Innsbruck building scene was Niklas Türing the Younger, who began planning the Hofkirche together with Andrea Crivelli. In the 16th and 17th centuries, the influence of the Gothic style began to wane, especially in what is now Austria. Churches in particular were increasingly remodelled and rebuilt in the Baroque style as part of the Counter-Reformation. Today, Türingstraße in the east of Innsbruck is a reminder of the early modern dynasty of master builders.