Maximilian is one of the most important personalities in European and Innsbruck city history. He is said to have said about Tyrol: "Tirol ist ein grober Bauernkittel, der aber gut wärmt." Perhaps it was not only Innsbruck's location in the middle of the mountains that was a reason for his affection, Maximilian was a keen hunter. His father Friedrich III was born in Innsbruck in 1415. It certainly paid off for the city. During his reign, Maximilian turned Innsbruck into one of the most important centres of the Holy Roman Empire, changing its fortunes for good. "Wer immer sich im Leben kein Gedächtnis macht, der hat nach seinem Tod kein Gedächtnis und derselbe Mensch wird mit dem Glockenton vergessen.“ Maximilian actively and successfully countered this fear by erecting highly visible symbols of imperial power such as the Goldenen Dachl against. Propaganda, images and the media played an increasingly important role, partly due to the burgeoning printing press. Maximilian used art and culture to maintain his presence. For example, he kept an imperial choir, a music band that was mainly used for public appearances and receptions of international envoys. He had a veritable cult of personality organised around himself with coins, books, printed matter and paintings.

For all the romanticism that this lover of courtly traditions and chivalry cultivated, he was a cool-headed power politician. Under him, political institutions such as the Imperial Diet, the Imperial Court of Justice and the Imperial Chamber Court were established, which strictly regulated the relationship between subjects, sovereign and monarchy. Around 1500, Tyrol had around 300,000 inhabitants. More than 80% of the people worked in agriculture and lived for the most part from the yields of the farms. In a veritable furore of new laws, Maximilian curtailed the peasants' rights to the commons. Logging, hunting and fishing were placed under the control of the sovereign and were no longer common property. This had a negative impact on peasant self-sufficiency. Thanks to the new laws, hunters became poachers. Meat and fish had long been part of the diet in the Middle Ages, but now this indulgence became a luxury that could often only be obtained illegally. Maximilian was therefore unpopular with a large part of the population during his lifetime.

Restrictions on self-sufficiency were joined by new taxes. It had always been customary for sovereigns to impose additional taxes on the population in the event of war. Maximilian's warfare differed from medieval conflicts. The auxiliary troops and their noble, chivalrous landlords were supplemented or completely replaced by mercenaries who knew how to use modern firearms.

This new way of taking to the field swallowed up huge sums of money. When the revenues from the princely possessions such as the coinage, market, mining and customs regalia were no longer sufficient, the individual population groups were taxed according to their status and wealth, but the tax was still a far cry from today's differentiated system and accordingly brought with it injustice and resentment.

One example of a levy was Maximilian's Common penny. The wealth tax amounted to between 0.1 and 0.5% of wealth, but was capped at 1 guilder. Jews had to pay a poll tax of 1 guilder regardless of their wealth. For the first time, princes were also asked to pay, but due to the cap, they paid a maximum of the same amount as a middle-class Jew. Prelates, priests and secular lords were responsible for announcing and enforcing the tax. Pastors had to announce the tax from the pulpit on three Sundays, collect the contributions together with representatives of the courts and enter them in the Imperial Tax Register.

It was quickly realised that this type of tax collection did not work. A modern system and tax model was needed. A collegial chamber, the Regiment, centrally supervised the provinces of Tyrol and Vorderösterreich according to the modern model of Burgundian finance, which Maximilian had learnt about during his time in the Netherlands. Innsbruck became the financial and accounting centre for the Austrian lands. The Rait chamber and the House chamber were located in the Neuhof, where today the Goldene Dachl resided over the historic city centre. In 1496, all the financial resources of the Austrian hereditary lands were pooled in the treasury in Innsbruck. The Bishop of Brixen, Melchior von Meckau, was chairman of the court chamber and increasingly involved the Fuggers as lenders. Officials such as Jakob Villinger (1480 - 1529) used the Italian-influenced form of double-entry bookkeeping to handle monetary transactions with banks from all over Europe and tried to keep the imperial financial budget in check. Talented petty nobles and burghers, trained lawyers and educated civil servants replaced the high nobility in the controlling role. Financial experts from Burgundy took over the commercial leadership of the regiment. The transitions between finance and other fields such as war planning and domestic policy were fluid, which gave the new class of civil servants great power.

Whereas it had previously been customary for the balance between sovereigns, the church, landlords and subjects to consist of contributions and military protection, this system was now enforced by the authorities through coercion. Maximilian argued that it was the duty of every Christian, regardless of their status, to protect the Heilige Römische Reich to defend against external enemies. Even before Maximilian, the records of the disputes between the king, nobility, clergy, peasants and towns over the payment of taxes were very reminiscent of today's political discussions about the distribution of power and wealth. The major difference between the end of the 15th century and the preceding centuries was that, thanks to the modern civil service, these taxes could now also be enforced and collected. The comparison with compulsory cash registers, the taxation of tips in the catering trade and the discussion about the abolition of cash is obvious.

The capital also followed the political importance to Innsbruck. During his reign, Maximilian employed 350 councillors to assist him. Almost a quarter of these highly paid councillors came from Tyrol. Envoys and politicians from all over Europe up to the Ottoman Empire as well as aristocrats had their residences built in Innsbruck or stayed in the town's inns. Just as big money from the oil business attracts all kinds of experts to Dubai today, the silver from Schwaz and the associated finance attracted experts of all kinds to Innsbruck, a small town in the middle of the inhospitable Alps.

During Maximilian's reign, Innsbruck underwent structural and infrastructural changes like never before. In addition to the representative Goldenen Dachl he had the Hofburg remodelled, began building the Hofkirche and created Europe's leading armoury with the Innsbruck Armoury. The streets through the old town were paved and paved for the fine people of the court. In 1499 Maximilian had the SalvatorikapelleThe hospital was renovated and extended to accommodate needy Innsbruck residents who were not entitled to a place in the city hospital. A modern water pipeline from the Nordkette to the city improved the drinking water supply, hygiene and safety. Maximilian had the trade route in today's Mariahilf laid and improved the city's water supply. Fire regulations for the city of Innsbruck followed in 1510, and Maximilian also began to chip away at the privileges of Wilten Abbey, the largest landlord in today's city area. Infrastructure owned by the monastery, such as the mill, sawmill and Sill Canal, were to come under greater control of the prince.

The imperial court and the wealthy civil servants who resided in Innsbruck transformed Innsbruck's appearance and attitude. Maximilian had introduced the distinguished courtly culture of Burgundy of his first wife to Central Europe. Culturally, it was above all his second wife Bianca Maria Sforza who promoted Innsbruck. Not only did the royal wedding take place here, she also resided here for a long time, as the city was closer to her home in Milan than Maximilian's other residences. She brought her entire court with her from the Renaissance metropolis to the German lands north of the Alps. Art and entertainment in all its forms flourished.

Under Maximilian, Innsbruck not only became a cultural centre of the empire, the city also boomed economically. Among other things, Innsbruck was the centre of the postal service in the empire. Maximilian was able to build on the expertise of the gunsmiths who had already established themselves in the foundries in Hötting under his predecessor Siegmund. The Fuggers maintained an office in Innsbruck. In addition to his favoured love of Tyrolean nature, precious items such as salt from Hall and silver from Schwaz were at least as valuable and useful to him. Maximilian financed his lavish court, his election as king by the electors and the eight-year war against the Republic of Venice by, among other things, mortgaging the country's mineral resources.

Innsbruck's strategically favourable location close to the Italian theatres of war also made the city so interesting for the emperor. Many Tyroleans had to enforce the imperial will on the battlefields instead of tilling the fields at home. This only changed in the last years of his reign. In 1511, Maximilian conceded the Tyroleans in the Tiroler LandlibellIn a kind of constitution, they agreed that they could only be called up as soldiers for the defence of their own country. This document also regulated the levying of special taxes in the event of war.

It is difficult to summarise Maximilian's work in Innsbruck. Proclamations of love from an emperor naturally flatter the popular psyche to this day. His material legacy with its many magnificent buildings reinforces this positive image. He turned Innsbruck into an imperial residence city and pushed ahead with the modernisation of the infrastructure. Thanks to the armoury, Innsbruck became the centre of the armaments industry, the treasury of the empire and grew economically and spatially. The debts he incurred for this and the state assets he pledged to the Fuggers left their mark on Tyrol after his death, at least as much as the strict laws he imposed on the common people. He is said to have left behind 5 million guilders in debt, an amount that his Austrian possessions could earn in 20 years. The outstanding payments ruined many businesses and servants after his death, who were left sitting on the imperial promises. Early modern rulers were not bound by the debts of their predecessors. The agreements with the Fuggers were an exception, as liens were attached to them.

In the legends about the emperor, the hard times are not as present as the Goldene Dachl and the soft facts learnt at school. In 2019, the celebrations to mark the 500th anniversary of the death of Innsbruck's most important Habsburg under the motto "Tyrolean at heart, European in spirit". The Viennese were favourably naturalised. Salzburg has Mozart, Innsbruck Maximilian, an emperor that the Tyroleans have adapted to Innsbruck's desired identity as a rugged journeyman who prefers to be in the mountains. Today, his striking face is emblazoned on all kinds of consumer goods, from cheese to ski lifts, the emperor is the inspiration for all kinds of profane things. It is only for political agendas that he is less easy to harness than Andreas Hofer. It is probably easier for the average citizen to identify with a revolutionary landlord than with an emperor.