Maximilian is one of the most important personalities in European and Innsbruck city history. He is said to have said about Tyrol: "Tirol ist ein grober Bauernkittel, der aber gut wärmt." Perhaps it was not only Innsbruck's location in the middle of the mountains that was a reason for his affection, Maximilian was a keen hunter. His father Friedrich III was born in Innsbruck in 1415. It certainly paid off for the city. During his reign, Maximilian turned Innsbruck into one of the most important centres of the Holy Roman Empire, changing its fortunes for good. "Wer immer sich im Leben kein Gedächtnis macht, der hat nach seinem Tod kein Gedächtnis und derselbe Mensch wird mit dem Glockenton vergessen.“ Maximilian actively and successfully countered this fear by erecting highly visible symbols of imperial power such as the Goldenen Dachl against. Propaganda, images and the media played an increasingly important role, partly due to the burgeoning printing press. Maximilian used art and culture to maintain his presence. For example, he kept an imperial choir, a music band that was mainly used for public appearances and receptions of international envoys. He had a veritable cult of personality organised around himself with coins, books, printed matter and paintings.

For all the romanticism that this lover of courtly traditions and chivalry cultivated, he was a cool-headed power politician. Under him, political institutions such as the Imperial Diet, the Imperial Court of Justice and the Imperial Chamber Court were established, which strictly regulated the relationship between subjects, sovereign and monarchy. Around 1500, Tyrol had around 300,000 inhabitants. More than 80% of the people worked in agriculture and lived for the most part from the yields of the farms. In a veritable furore of new laws, Maximilian curtailed the peasants' rights to the commons. Logging, hunting and fishing were placed under the control of the sovereign and were no longer common property. This had a negative impact on peasant self-sufficiency. Thanks to the new laws, hunters became poachers. Meat and fish had long been part of the diet in the Middle Ages, but now this indulgence became a luxury that could often only be obtained illegally. Maximilian was therefore unpopular with a large part of the population during his lifetime.

Restrictions on self-sufficiency were joined by new taxes. It had always been customary for sovereigns to impose additional taxes on the population in the event of war. Maximilian's warfare differed from medieval conflicts. The auxiliary troops and their noble, chivalrous landlords were supplemented or completely replaced by mercenaries who knew how to use modern firearms.

Diese neue Art ins Feld zu ziehen, verschlang Unsummen. Als die Erträge aus den landesfürstlichen Besitzungen wie Münz-, Markt-, Bergwerks-, und Zollregal nicht mehr ausreichten, wurden die einzelnen Bevölkerungsgruppen je nach Stand und Vermögen besteuert, jedoch war die Steuer noch weit entfernt von unserem heutigen ausdifferenzierten System und brachten dementsprechend Ungerechtigkeit und Unmut mit sich. Ein Beispiel für eine Abgabe war Maximilians Common penny. The wealth tax amounted to between 0.1 and 0.5% of wealth, but was capped at 1 guilder. Jews had to pay a poll tax of 1 guilder regardless of their wealth. For the first time, princes were also asked to pay, but due to the cap, they paid a maximum of the same amount as a middle-class Jew. Prelates, priests and secular lords were responsible for announcing and enforcing the tax. Pastors had to announce the tax from the pulpit on three Sundays, collect the contributions together with representatives of the courts and enter them in the Imperial Tax Register.

It was quickly realised that this type of tax collection did not work. A modern system and tax model was needed. A collegial chamber, the Regiment, centrally supervised the provinces of Tyrol and Vorderösterreich according to the modern model of Burgundian finance, which Maximilian had learnt about during his time in the Netherlands. Innsbruck became the financial and accounting centre for the Austrian lands. The Rait chamber and the House chamber were located in the Neuhof, where today the Goldene Dachl über die Altstadt residiert. 1496 wurden die finanziellen Mittel der österreichischen Erbländer in der Schatzkammer in Innsbruck gebündelt. Vorsitzender der Hofkammer war der Brixner Bischof Melchior von Meckau, der mehr und mehr die Fugger als Kreditgeber miteinbezog. Beamten wie Jakob Villinger (1480 - 1529) wickelten in der italienisch geprägten Form der doppelten Buchhaltung den Geldverkehr mit Bankhäusern aus ganz Europa ab und probierten den kaiserlichen Finanzhaushalt in Zaum zu halten. Talentierte Kleinadelige und Bürger, studierte Juristen und ausgebildete Beamten lösten den Hochadel in bestimmender Funktion ab. Finanzexperten aus Burgund hatten die kaufmännische Leiter des Regiments über. Die Übergänge zwischen Finanz- und anderen Feldern wie Kriegsplanung und Innenpolitik waren fließend, was der neuen Beamtenschicht große Macht verlieh. War es bisher üblich, dass das Gleichgewicht zwischen Landesfürsten, Kirche, Grundherr und Untertan aus Beitrag und militärischem Schutz bestand, wurde dieses System nun durch Zwang von der Obrigkeit durchgesetzt. Maximilian argumentierte, dass es Pflicht jedes Christenmenschen, egal welchen Standes, sei, das Heilige Römische Reich gegen äußere Feinde zu verteidigen. Die Aufzeichnungen rund um die Streitereien zwischen König, Adel, Klerus, Bauern und Städten um die Abgabenleistung erinnerten schon vor Maximilian stark an heutige politische Diskussion um das Thema der Macht- und Vermögensverteilung. Der große Unterschied zwischen dem ausgehenden 15. Jahrhundert und den vorhergegangenen Jahrhunderten entstand dadurch, dass dank des modernen Beamtenapparats diese Steuern nun auch exekutiert und eingetrieben werden konnten. Der Vergleich mit der Registrierkassenpflicht, der Besteuerung von Trinkgeldern in der Gastronomie und der Diskussion um die Abschaffung des Bargeldes drängt sich auf. Das Kapital folgte der politischen Bedeutung ebenfalls nach Innsbruck. Während seiner Regentschaft beschäftigte Maximilian 350 Räte, die ihm zur Seite standen. Knapp ein Viertel dieser hochbezahlten Räte stammte aus Tirol. Gesandte und Politiker aus ganz Europa bis zum osmanischen Reich sowie Adelige ließen sich ihren Wohnsitz in Innsbruck bauen oder übernachteten in den Wirtshäusern der Stadt. Ähnlich wie Big Money aus Ölgeschäften heute Fachkräfte aller Art nach Dubai lockt, zogen das Schwazer Silber und die daran hängende Finanzwirtschaft damals Experten aller Art nach Innsbruck, einer kleinen Stadt inmitten der unwirtlichen Alpen.

During Maximilian's reign, Innsbruck underwent structural and infrastructural changes like never before. In addition to the representative Goldenen Dachl he had the Hofburg remodelled, began building the Hofkirche and created Europe's leading armoury with the Innsbruck Armoury. The streets through the old town were paved and paved for the fine people of the court. In 1499 Maximilian had the Salvatorikapelle, ein Spital für notleidende Innsbrucker, die keinen Anspruch auf einen Platz im Stadtspital hatten, renovieren und erweitern. Eine moderne Wasserleitung von der Nordkette in die Stadt verbesserte die Trinkwasserversorgung, Hygiene und Sicherheit. 1509 wurde der innerstädtische Friedhof vom heutigen Domplatz hinter das Stadtspital an den heutigen Adolf-Pichler-Platz umgesiedelt. Maximilian ließ den Handelsweg im heutigen Mariahilf verlegen und verbesserte die Wasserversorgung der Stadt. Eine Feuerordnung für die Stadt Innsbruck folgte 1510. Maximilian begann auch an den Privilegien des Stiftes Wilten, dem größten Grundherrn im heutigen Stadtgebiet, zu sägen. Infrastruktur im Besitz des Klosters wie Mühle, Säge und Sillkanal sollten stärker unter landesfürstliche Kontrolle kommen.

The imperial court and the wealthy civil servants who resided in Innsbruck transformed Innsbruck's appearance and attitude. Maximilian had introduced the distinguished courtly culture of Burgundy of his first wife to Central Europe. Culturally, it was above all his second wife Bianca Maria Sforza who promoted Innsbruck. Not only did the royal wedding take place here, she also resided here for a long time, as the city was closer to her home in Milan than Maximilian's other residences. She brought her entire court with her from the Renaissance metropolis to the German lands north of the Alps. Art and entertainment in all its forms flourished.

Under Maximilian, Innsbruck not only became a cultural centre of the empire, the city also boomed economically. Among other things, Innsbruck was the centre of the postal service in the empire. Maximilian was able to build on the expertise of the gunsmiths who had already established themselves in the foundries in Hötting under his predecessor Siegmund. Platers, foundry operators, powder stampers and cutlers settled in Neustadt, St. Nikolaus, Mühlau, Hötting and along the Sill Canal. The Fugger merchant dynasty maintained an office in Innsbruck. In addition to his favoured love of Tyrolean nature, the treasures such as salt from Hall and silver from Schwaz were at least as dear and useful to him. Maximilian financed his lavish court, his election as king by the electors and the eight-year war against the Republic of Venice by mortgaging the country's mineral resources, among other things.

Innsbruck's strategically favourable location close to the Italian theatres of war also made the city so interesting for the emperor. Many Tyroleans had to enforce the imperial will on the battlefields instead of tilling the fields at home. This only changed in the last years of his reign. In 1511, Maximilian conceded the Tyroleans in the Tiroler LandlibellIn a kind of constitution, they agreed that they could only be called up as soldiers for the defence of their own country. This document also regulated the levying of special taxes in the event of war.

It is difficult to summarise Maximilian's work in Innsbruck. Proclamations of love from an emperor naturally flatter the popular psyche to this day. His material legacy with its many magnificent buildings reinforces this positive image. He turned Innsbruck into an imperial residence city and pushed ahead with the modernisation of the infrastructure. Thanks to the armoury, Innsbruck became the centre of the armaments industry, the treasury of the empire and grew economically and spatially. The debts he incurred for this and the state assets he pledged to the Fuggers left their mark on Tyrol after his death, at least as much as the strict laws he imposed on the common people. He is said to have left behind 5 million guilders in debt, an amount that his Austrian possessions could earn in 20 years. The outstanding payments ruined many businesses and servants after his death, who were left sitting on the imperial promises. Early modern rulers were not bound by the debts of their predecessors. The agreements with the Fuggers were an exception, as liens were attached to them.

In the legends about the emperor, the hard times are not as present as the Goldene Dachl and the soft facts learnt at school. In 2019, the celebrations to mark the 500th anniversary of the death of Innsbruck's most important Habsburg under the motto "Tyrolean at heart, European in spirit". The Viennese were favourably naturalised. Salzburg has Mozart, Innsbruck Maximilian, an emperor that the Tyroleans have adapted to Innsbruck's desired identity as a rugged journeyman who prefers to be in the mountains. Today, his striking face is emblazoned on all kinds of consumer goods, from cheese to ski lifts, the emperor is the inspiration for all kinds of profane things. It is only for political agendas that he is less easy to harness than Andreas Hofer. It is probably easier for the average citizen to identify with a revolutionary landlord than with an emperor.