Dank der Universität, ihrer Professoren und den jungen Menschen, die sie anzog und produzierte, schnupperte auch Innsbruck im 18. Jahrhundert in der Ära Maria Theresias die Morgenluft der Aufklärung, wenn auch schaumgebremst von der jesuitischen Fakultätsleitung. 1741 gründete sich mit der Societas Academica Litteraria a circle of scholars in the Taxispalais. The masonic lodge was founded in 1777 To the three mountains, four years later, the Tyrolean Society for Arts and Science was founded. The spirit of reason in the time of Maria Theresa and Emperor Joseph also found its way into Innsbruck's elite. Spurred on by the French Revolution, some students even declared their allegiance to the Jacobins. Under Emperor Franz, all these associations were banned and strictly monitored after the declaration of war on France in 1794. Enlightenment ideas were frowned upon by large sections of the population even before the French Revolution. At the latest after the beheading of Marie Antoinette, the Emperor's sister, and the outbreak of war between the French Republic and the monarchies of Europe, they were considered dangerous. Who wanted to be considered a Jacobin when it came to defending their homeland?

Nach den Napoleonischen Kriegen begann Innsbruck nur langsam sich zu erholen, sowohl wirtschaftlich wie auch gedanklich. Der wohl bekannteste Schriftsteller der österreichischen Romantik Adalbert Stifter (1805 -1868) beschrieb das Innsbruck der 1830er in seinem Reisebericht Tirol und Vorarlberg as follows:

„Die Wirtshäuser waren schlecht, die Pflaster erbärmlich, lange Dachrinnen überragten die engen Straßen, die von beiden Seiten von dumpfen Gewölben eingefasst waren… die schönen Ufer des Inns waren ungepflastert, dafür aber mit Kehrichthaufen bedeckt und von Kloaken durchzogen.“

Die kleine Stadt am Rande des Kaiserreiches hatte etwas mehr als 12.000 Einwohner, „ohne die Soldaten, Studenten und Fremden zu rechnen“. University, grammar school, Reading casino, Musikverein, Theater und Museum zeugten von sich entwickelnder, moderner urbaner Kultur. Es gab ein Deutsches Kaffeehaus, eine Restauration im Hofgarten und mehrere traditionelle Gasthöfe wie das White cross, den Österreichischen Hofwhich Grape, das Katzung, das Mouthingeach of which Goldenen Adler, Stern und Hirsch. Nach 1830 wurden die offenen Abwasserkanäle verriegelt und hygienischer gestaltet, Straßen ausgebessert, Brücken saniert. Auch die überfällige und vor den Kriegswirren begonnene Begradigung und Zähmung von Inn und Sill wurden angegangen. Die größte Neuerung für die Bevölkerung trug sich 1830 zu, als Öllampen die Stadt auch in der Nacht erhellten. Es war wohl nur ein schummriges Dämmerlicht, das aus den über 150 auf Säulen und Armleuchtern angebrachten Lampen entstand, für Zeitgenossen war es aber eine wahrhaftige Revolution.

Die bayerische Besatzung war verschwunden, die Ideen der Denker der Aufklärung und der Französischen Revolution hatten sich aber in einigen Köpfen des städtischen Milieus verfangen. Natürlich waren es keine atheistischen, sozialistischen oder gar umstürzlerischen Gedanken, die sich breit machten. Es ging vor allem um wirtschaftliche, politische und gesellschaftliche Teilhabe des Bürgertums. Das Vereinswesen, zuvor verboten, feierte eine Renaissance. Wer es sich leisten konnte und auf sich hielt, trat einem Verein bei. "Innsbruck has a music society, an agricultural society and a mining and geological society." was written in Beda Weber's travel guide, for example. The aim was to promote virtuous co-operation for the benefit of the less well-off and to educate the masses through the activities of clubs and societies. Science, literature, theatre and music, but also initiatives such as the Innsbruck Beautification Association, but also practical institutions such as the voluntary fire brigade established themselves as pillars of a previously unknown civil society. One of the first associations to be formed was the Innsbruck Music Society, from which the Tyrolean State Conservatory emerged. In keeping with the spirit of the times, men and women were not members of the same organisations. Women were mainly involved in charitable organisations such as the Women's association for the promotion of infant care centres and female industrial schools. Female participation in the political discourse was not desired.

In addition to Christian charity, a thirst for recognition and prestige were probably also major incentives for members to get involved in the clubs. People met to see and be seen. Good deeds, demonstrating education and leading a virtuous life were then, as now, the best PR for oneself.

Club life also served as entertainment on long evenings without electric light, television and the internet. Students, civil servants, members of the lower nobility and academics met in the pubs and coffee houses to exchange ideas. This was not only about highly intellectual and abstract matters, but also about profane realpolitik such as the suspension of internal tariffs, which made people's lives unnecessarily expensive. Culturally, the bourgeois educated elite in the Romantic and Biedermeier periods discovered the cultural escape into an intact past for themselves. After decades of political confusion, war and hardship, people wanted a distraction from the recent past, just as they did after 1945. Antiquity and its thinkers celebrated a second renaissance in Innsbruck, as in the rest of Europe. Romantic thinkers of the 18th and early 19th centuries such as Winckelmann, Lessing and Hegel were influential. The Greeks were „Noble simplicity and quiet greatness" attested. Goethe wanted the "Search the land of the Greeks with your soul" and travelled to Italy in search of his longing for the good, pre-Christian times in which the people of the Golden Age cultivated an informal relationship with their gods. Roman Stoic virtues were transported into the modern age as role models and formed the basis for bourgeois frugality and patriotism, which became very fashionable. Philologists combed through the texts of ancient writers and philosophers and conveyed a pleasing "Best of" into the 19th century. Columns, sphinxes, busts and statues with classical proportions adorned palaces, administrative buildings and museums such as the Ferdinandeum. Students and intellectuals such as the Briton Lord Byron were so inspired by the Panhellenism and the idea of nationalism that they risked their lives in the Greek struggle for independence against the Ottoman Empire. After the end of the Holy Roman Empire, Pan-Germanism became the political fashion of the liberal bourgeoisie in Innsbruck.

Chancellor Clemens von Metternich's (1773 - 1859) police state kept these social movements under control for a long time. Newspapers, pamphlets, books and clubs were under general suspicion. Writings had to conform to the strict censorship or be distributed underground. Authors such as Hermann von Gilm (1812 - 1864) and Johann Senn (1792 - 1857), both of whom are commemorated by streets in Innsbruck today, anonymously disseminated politically motivated literature in Tyrol. The Innsbruck Music Society also taught declamation, the performance of texts, music and speeches as part of its training programme, the content of which was strictly monitored by the authorities. All kinds of societies such as die Innsbrucker Liedertafel and student fraternities, even the members of the Ferdinandeum were spied on. The social movements forming in the working-class neighbourhoods were particularly targeted by Metternich's secret police. Despite their demonstrative loyalty to the emperor, the marksmen were also on the list of institutions to be observed. They were considered too rebellious, not only towards foreign powers, but also towards the Viennese central government. The mix of Greater German nationalist ideas and Tyrolean patriotism presented with the pathos of Romanticism seems strangely harmless today, but was neither comfortable nor acceptable to the Metternich state apparatus.

However, political activism was a marginal phenomenon that only occupied a small elite. After the mines and salt works had lost their profitability in the 17th century and transit lost its economic importance due to the new trade routes across the Atlantic, Tyrol had become a poor region. The Napoleonic Wars had raged for over 20 years. The year 1809 went down as Tyrolean heroic age in the historiography of the 19th and early 20th centuries, the consequences of heroism were barely highlighted. Although the Austrian Empire was one of the victorious powers after the Congress of Vienna, its economic situation was miserable. As after the world wars of the 20th century, many men had not returned home during the coalition wars. The university, which drew young aristocrats into the city's economic cycle, was not reopened until 1826. Unlike industrial locations in Bohemia, Moravia, Prussia or England, the hard-to-reach city in the Alps was only just beginning to develop into a modern labour market. Tourism was also still in its infancy and was not a Cash Cow. It is no wonder that hardly any buildings in the Biedermeier style have survived in Innsbruck. And then there was a volcano on the other side of the world that had an undue influence on the fate of the city of Innsbruck. In 1815, Tambora erupted in Indonesia and sent a huge cloud of dust, sulphur and ash around the world. In 1816 Year without summer into history. All over Europe, there were freak weather conditions, floods and failed harvests. The Alps, an already difficult part of the world to farm, were not exempt from this.

The economic upheavals and price increases led to hardship and misery, especially among the poorer sections of the population. In the 19th century, caring for the poor was a task for the communities, usually with the support of wealthy citizens as patrons with the idea of Christian charity. The state, the community, the church and the newly emerging civil society in the form of associations began to look after the welfare of the poorest sections of the population. Charity concerts, collections and appeals for donations were organised. The measures often contained an enlightened component, even if the means to an end seem strange and alien today. In Innsbruck, for example, a begging ordinance came into force that banned dispossessed people from marrying. Almost 1000 citizens were categorised as alms recipients and beggars.

As the need grew and the city coffers became emptier, Innsbruck came up with an innovation that was to last for over 100 years: The New Year's apology card. Even back then, it was customary to visit relatives on the first day of the year to give each other a Happy New Year to make a wish. It was also customary for needy families and beggars to knock on the doors of wealthy citizens to ask for alms at New Year. The introduction of the New Year's relief card killed several birds with one stone. The buyers of the card were able to institutionalise and support their poorer members in a regulated way, similar to the way street newspapers are bought today. Twenty is possible. At the same time, the New Year's apology card served as a way of avoiding the unpopular obligatory visits to relatives. Those who hung the card on their front door also signalled to those in need that no further requests for alms were necessary, as they had already paid their contribution. Last but not least, the noble donors were also favourably mentioned in the media so that everyone could see how much they cared for their less fortunate fellow human beings in the name of charity.

The New Year's apology cards were a complete success. At their premiere at the turn of the year from 1819 to 1820, 600 were sold. Many communities adopted the Innsbruck recipe. In the magazine "The Imperial and Royal Privileged Bothe of and for Tyrol and Vorarlberg", the proceeds for Bruneck, Bozen, Trient, Rovereto, Schwaz, Imst, Bregenz and Innsbruck were published on 12 February. Other institutions such as fire brigades and associations also adopted the well-functioning custom to raise funds for their cause. The construction of the new Höttinger parish church was financed to a large extent from the proceeds of specially issued apology cards in addition to donations. The varied designs ranged from Christian motifs to portraits of well-known personalities, official buildings, new buildings, sights and curiosities. Many of the designs can still be seen in the Innsbruck City Archives.