The Tyrolean State Theatre opposite the Hofburg with its neoclassical façade is still the most striking monument to bourgeois, urban evening entertainment. Since its inception, however, this centre of high culture has largely eked out a dreary existence in terms of audience numbers. From Baroque plays about the Passion of Christ in the 16th century to daring productions that were often met with little applause from the audience almost 500 years later, the goings-on at the Landestheater were always the hobbyhorse of a small elite. The majority of Innsbruck's inhabitants passed the time with profane amusements.

Showmen and travelling folk have always been welcome guests in cities. Just like today, there was strict censorship of public performances in the past. What today are age restrictions on cinema films, in the past were restrictions on performances that were not pleasing to God and even complete bans on theatre and drama under particularly pious sovereigns. However, with increasing bourgeoisie and more enlightened moral concepts, the rules gradually became more relaxed.

The Pradler BauerntheaterThe first venue was an open-air stage in the Höttinger Au and, in addition to farmers, craftsmen and students were also part of the ensemble, but this should not detract from the honour of its name and origins. While the state theatre often played to half-empty seats, the amateur actors enjoyed great popularity with their comedies. Employees and labourers made the pilgrimage from the city to the venues in the surrounding villages at the weekend or enjoyed the evening entertainment in pubs. The so-called knight plays with kidnapped princesses, heroic saviours and clumsy villains were particularly popular. Unlike the serious plays in bourgeois theatres, the actors in the peasant theatres interacted with the audience. Interjections from the audience were not stopped, but spontaneously incorporated into the play. It could even happen that the audience, who were not always sober, intervened in the action with their hands.

With increasing success, the company gradually began to professionalise. In 1870, the Pradler Bauerntheater in a hay barn converted into a stage at the Lodronischen Hof In 1898, the Pradler were guest performers at the Ronacher in Vienna. A few years later, the young and ambitious Ferdinand Exl (1875 - 1942) broke new ground with part of the troupe. For a long time, the saying went: "If you want to go to a farmer's theatre, you won't get your money's worth in the theatre, and if you're not just looking for entertainment in the theatre, but literary stimulation, you won't go to a farmer's theatre." Exl recognised the trend of the time. Employees and workers could not afford the horrendous ticket prices of the state theatre and did not want to see Wagner operas or plays like The Sorrows of Young Werther However, a certain quality of content and presentation was expected. With the so-called literary folk plays by renowned local authors such as Ludwig Anzengruber, Franz Kranewitter and Karl Schönherr, Exl combined entertainment and quality. Anzengruber summarised the development:

„Anzengruber's Tyroleans not only sing Schnaderhüpfel, platteln d'Schuh, swear like Croats and scuffle, but they are also people with a subtle psyche who have their own thoughts about various problems and develop their own philosophy.“

The first play staged by Exl The priest of Kirchfeld from the pen of Anzengruber was published in 1902 in the Österreichischen Hof on the stage in Wilten. The troupe consisted mainly of members of the Exl and Auer families. In 1903, the company known as Exl stage well-known theatre company Adambräu in Adamgasse, from 1904 to 1915 played popular hits such as Kranewitter's pieces Michael Gaismair und Andre Hofer im Lion house at the Hofgarten. In addition to the plays, tourists were also treated to typical local entertainment such as zither recitals and "genuine, smart Tyrolean Schuhplattler dance" was offered. The first international tour to Switzerland and Germany began in 1904. The press and audiences were enthusiastic about the German-national flavoured pieces performed by pithy Tyrolean lads and pretty girls. In 1910, Exl bid farewell to its existence as an amateur troupe and, in addition to a few veterans, mainly hired "Townspeople" and professional actors.

However, the First World War and the associated travel restrictions put the brakes on further tours. The troupe became part of the Innsbruck City Theatrewhose audience was also receptive to lighter fare during the hard times. Ernst Nepo, an artist who was characterised by his Germanism and early membership of the NSDAP, was responsible for the stage sets.

After the toughest post-war years, things started to look up again. From 1924, the Exl stage In addition to the Stadttheater, Exl also regularly performed at the Raimundtheater and the Wiener Komödienhaus in winter. The political developments of the 1930s greatly favoured the German folk spirit that was inherent in many of the plays that Exl brought to the stage. Like Nepo, he also joined the NSDAP, which was banned in Austria, in 1933. A year later, he planned his first tour of the German Reich. The Austrian government, led by Dollfuß, banned the performances in a last stand against the National Socialists. It was not until 1935 that the Exl Bühne in Berlin was able to stage Karl Schönherr's play Faith and home perform. The Berliner Morgenpost of 4 April 1935 described the piece as "...Art that flows from the depths of the German nation and flows back into the hearts of moved and grateful listeners". After 1938, Exl also received media support in Vienna and became known as "...the antithesis of the completely Judaised, artistically Bolshevised... theatre business" was celebrated. The founder of Exl Bühne died in 1942. His wife and son took over the business and became part of the Tyrolean State Theatre after the war. In the 1950s, the theatre group once again toured successfully in West and East Germany before disbanding in 1956.

Times had changed, Cinema killed the Theatre Star. Moving pictures in cinemas were competing with the stage. The enterprising Ferdinand Exl had also foreseen this development early on. In 1912, his ensemble appeared in the French film Speckbacher which heroically portrayed the Tyrolean uprising. The first cinema film flickered across the screen in the Stadtsaal in Innsbruck in 1896, just one year after the world's first ever cinema, in front of a fascinated audience. The cinema quickly became part of everyday life for many people. In addition to silent films, audiences were shown propaganda messages, especially during the war. Cinemas sprang up like mushrooms in the following decades. In 1909, a cinema opened at Maria-Theresien-Straße 10, which was later known as the Central moved to Maria-Theresien-Straße 37. After the war, it became the Nonstop cinemawhere you paid your ticket for a run of news, cartoons, adverts and feature films that was constantly repeated. In 1928, the Red Cross opened the Kammer Lichtspiele in Wilhelm-Greilstraße to finance the new clubhouse. The Triumph was located at Maria-Theresien-Straße 17 and remained a central cinema until the 1990s. Dreiheiligen was home to the Forum cinema, which is now the Z6 youth centre. In 1933, the Höttinger Gasse opened the Lion cinemawhich was built in 1959 as the Metropol in the listed Malfatti house opposite the Inn bridge, where it still exists today. In the final phase of the Second World War, the Laurin light shows Innsbruck's largest cinema in the middle of the South Tyrolean settlement in Gumppstraße opened its doors. Robert and Walter Kinigadner, two South Tyrolean optants who had already gained experience in the cinema industry in Brixen, took over the running of the 800-seat cinema. Harmless local films alternated with Nazi propaganda. The Exl stage used the Laurin, which functioned as a cinema until the 1970s, for theatre performances. Today, a supermarket is located behind the pillars at the formerly grand entrance. On the wall above the cash desk area, you can still see the murals depicting the legend of the legendary dwarf king Laurin and the German hero Dietrich von Bern in the typical look of National Socialist art. In 1958, on the premises of the former Innsbruck Catholic Workers' Association, the Leocinemawhich is still in operation today and is an integral part of the Innsbruck film scene.

For a short time, cinema and theatre coexisted before cinema took the upper hand. At its peak in 1958, Innsbruck's cinemas sold an incredible 3.5 million tickets. Then the television in the living room gradually took over information and evening entertainment. When the Austrian Broadcasting When the new radio went on air in 1955, hardly anyone had a terminal to receive the meagre programme. That was soon to change. In Innsbruck, the Metropol at the Inn bridge and the new bridge built at the turn of the millennium Cineplexx There are still two big players in Wilten. Cinematograph und Leocinema are aimed at an alternative audience away from the blockbusters. The open-air cinema takes place in the Zeughaus in August. The Pradl theatre troupe has survived to this day, albeit under a new name. In 1958, they found a new home in the Bierstindl cultural pub. The amateur theatre troupe Innsbruck Knights' Games enjoys great popularity and full ranks to this day. The play The rogue Kuno von Drachenfels revives the tradition of past centuries every year, including a repeat of the beheading scene and humorous interaction with the audience. A street in the Höttinger Au neighbourhood commemorates Ferdinand Exl.